Question 1

Give an example of how each of the five environmental forces can impact an organization's marketing environment.

Accepted Answer

This question can be made a little more ...

Question 2

The restrictions that state and federal laws place on business with regard to the conduct of its activities are referred to as

Accepted Answer

A)  jurisprudence.
B)  competitive constrains.
C)  barriers to entry.
D)  restraints of trade.
E)  regulation.F) A) and B)
G) A) and C)

Question 3

The generation of children born between 1946 and 1964 is referred to as

Accepted Answer

A)  baby busters.
B)  millennials.
C)  Generation Y.
D)  baby boomers.
E)  Generation X.F) A) and E)
G) A) and D)

Question 4

Visa and MasterCard have recently been accused of violating antitrust laws by placing restrictions on the prices these independent ATM operators can charge customers using other networks such as STAR or TransFund.Legislation that prohibits price-fixing is an example of how __________ forces affect the marketing environment.

Accepted Answer

A)  economic
B)  ecological
C)  technological
D)  regulatory
E)  socialF) D) and E)
G) A) and E)

Question 5

As the director of marketing for Littleton Hospital,you must conduct an environmental scan to help create a five-year marketing plan for the hospital.Which of the following environmental trends should you consider to be the MOST IMPORTANT?

Accepted Answer

A)  The number of people in the geographic area who are 65 years or older will increase by 23 percent during the next five years.
B)  By the year 2015,baby boomers will control more than 50 percent of all consumer expenditures in the U.S.
C)  The Littleton community has seen a rise in dual-income households.
D)  By the year 2025,robotics will play a major role in surgical procedures.
E)  Twenty percent of the local population is of Hispanic origin.F) B) and D)
G) A) and D)

Question 6

Recently,the number of people who attended music concerts,plays,and other live entertainment increased because they had the __________ to enjoy these activities.

Accepted Answer

A)  gross income
B)  bonus income
C)  profit
D)  disposable income
E)  discretionary incomeF) B) and E)
G) A) and C)

Question 7

When compared to Generation X,members of Generation Y are most likely to influence

Accepted Answer

A)  children's designer clothing lines.
B)  health care and insurance.
C)  all forms of communication.
D)  retirement plans.
E)  automobile design.F) B) and C)
G) A) and E)

Question 8

Two increasingly important values for consumers around the world are __________.

Accepted Answer

A)  self-esteem and fitness
B)  wealth and health
C)  patriotism and friendship
D)  family and fun
E)  sustainability and preservation of the environmentF) D) and E)
G) B) and D)

Question 9

Which generation (1) feels passionate about the environment and (2) is optimism about the future?

Accepted Answer

A)  Generation X
B)  baby boomers
C)  Generation Y
D)  baby busters
E)  Generation ZF) A) and E)
G) A) and B)

Question 10

The Federal Dilution Act

Accepted Answer

A)  prevents someone from using a trademark on a non-competing product.
B)  provides for registration of a company's trademarks.
C)  allows a company to secure rights to a name before its actual use.
D)  facilitates the protection of U.S.trademark rights throughout the world.
E)  allows language adaptations for trademarks in different parts of the world.F) B) and C)
G) B) and E)

Question 11

Adjacent metropolitan statistical areas and micropolitan statistical areas may be grouped into __________ statistical areas.

Accepted Answer

A)  zip code
B)  residential
C)  megapolitan
D)  aggregated
E)  combinedF) C) and D)
G) A) and C)

Question 12

How have businesses responded to the changing roles of men and women?

Accepted Answer

The changing roles of men and women have...

Question 13

Boeing,Northrup Grumman,and Lockheed Martin control the vast majority of the U.S.defense contractor industry.In terms of the form of competition,this industry is an example of a(n) __________.

Accepted Answer

A)  oligopoly
B)  trilateral monopoly
C)  monopoly
D)  pure competition
E)  monopolistic competitionF) A) and E)
G) A) and D)

Question 14

__________ is an Internet-based network used within the boundaries of an organization.

Accepted Answer

A)  web exchange
B)  commercial online service
C)  extranet
D)  Internet service provider
E)  intranetF) B) and D)
G) C) and E)

Question 15

It had been the Campbell Soup Co.'s practice to insert clear glass marbles into the bottom of soup containers used in print advertisements to bring the soup ingredients (e.g. ,noodles or chicken) to the surface,thus misrepresenting the amount of solid ingredients in the soup.Which agency would monitor such a practice?

Accepted Answer

A)  Food and Drug Administration
B)  U.S.Department of Justice
C)  Federal Trade Commission
D)  Better Business Bureau
E)  American Marketing AssociationF) A) and C)
G) A) and B)

Question 16

A metropolitan division

Accepted Answer

A)  can be divided into even smaller units called micropolitan divisions.
B)  is called a metropolitan megamarket if it has a population of 1,000,000 or more.
C)  it can be divided into even smaller units called metroplex divisions.
D)  are smaller subdivisions of a metropolitan statistical area that contains a population of 2.5 million or more.
E)  has its own zip code to reflect the U.S.Postal Service designation.F) A) and E)
G) A) and B)

Question 17

The factors that drive competition include

Accepted Answer

A)  monopolistic competition,cross-market competition,entry,and the bargaining power of buyers and suppliers.
B)  cross-market competition,entry,the bargaining power of buyers and suppliers,and substitution possibilities.
C)  monopolistic competition,cross-market competition,bargaining power of buyers and suppliers,existing rivalries.
D)  entry,the bargaining power of buyers and suppliers,existing rivalries,and substitution possibilities.
E)  cross-market competition,entry,bargaining power of buyers and suppliers,substitution possibilities.F) All of the above
G) C) and D)

Question 18

Efforts by manufacturers to avoid waste by decreasing the amount of packaging they use is referred to as __________.

Accepted Answer

A)  shrinkage
B)  downsizing
C)  recycling
D)  postcycling
E)  precyclingF) None of the above
G) A) and B)

Question 19

Which generational cohort is adept at managing their lives to create a work-life balance?

Accepted Answer

A)  baby boomers
B)  Generation Z
C)  Generation Y
D)  Generation X
E)  baby bustersF) None of the above
G) D) and E)

Question 20

All of the following factors have contributed to the changing attitudes regarding the role of men and women in the U.S.EXCEPT:

Accepted Answer

A)  feminism has successfully moved the marketplace toward equality.
B)  increased participation in organized sports eliminated one of the most visible inequalities in opportunities for women.
C)  many young women had career fathers who provided a reference point for lifestyle choices.
D)  in the 1970s and 1980s,ads began to create a bridge between genders with messages.
E)  the Internet has provided exposure to the marketplace through a mechanism that makes gender,race,and ethnicity invisible.F) A) and D)
G) C) and D)

Exam 3: Scanning the Marketing Environment

Adjacent metropolitan statistical areas and micropolitan statistical areas may be grouped into __________ statistical areas.

Correct Answer
verified

Two increasingly important values for consumers around the world are __________.

Correct Answer
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__________ is an Internet-based network used within the boundaries of an organization.

Correct Answer
verified

The factors that drive competition include

Correct Answer
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Recently,the number of people who attended music concerts,plays,and other live entertainment increased because they had the __________ to enjoy these activities.

Correct Answer
verified

A metropolitan division

Correct Answer
verified

Which generational cohort is adept at managing their lives to create a work-life balance?

Correct Answer
verified

Boeing,Northrup Grumman,and Lockheed Martin control the vast majority of the U.S.defense contractor industry.In terms of the form of competition,this industry is an example of a(n) __________.

Correct Answer
verified

Which generation (1) feels passionate about the environment and (2) is optimism about the future?

Correct Answer
verified

Correct Answer
verified

The generation of children born between 1946 and 1964 is referred to as

Correct Answer
verified

How have businesses responded to the changing roles of men and women?

Correct Answer
verified
The changing roles of men and women have...
View Answer

The restrictions that state and federal laws place on business with regard to the conduct of its activities are referred to as

Correct Answer
verified

As the director of marketing for Littleton Hospital,you must conduct an environmental scan to help create a five-year marketing plan for the hospital.Which of the following environmental trends should you consider to be the MOST IMPORTANT?

Correct Answer
verified

The Federal Dilution Act

Correct Answer
verified

All of the following factors have contributed to the changing attitudes regarding the role of men and women in the U.S.EXCEPT:

Correct Answer
verified

Correct Answer
verified

Give an example of how each of the five environmental forces can impact an organization's marketing environment.

Correct Answer
verified
This question can be made a little more ...
View Answer

Efforts by manufacturers to avoid waste by decreasing the amount of packaging they use is referred to as __________.

Correct Answer
verified

When compared to Generation X,members of Generation Y are most likely to influence

Correct Answer
verified

Exam 3: Scanning the Marketing Environment

Adjacent metropolitan statistical areas and micropolitan statistical areas may be grouped into __________ statistical areas.

Correct AnswerverifiedShow Answer

Two increasingly important values for consumers around the world are __________.

Correct AnswerverifiedShow Answer

__________ is an Internet-based network used within the boundaries of an organization.

Correct AnswerverifiedShow Answer

The factors that drive competition include

Correct AnswerverifiedShow Answer

Recently,the number of people who attended music concerts,plays,and other live entertainment increased because they had the __________ to enjoy these activities.

Correct AnswerverifiedShow Answer

A metropolitan division

Correct AnswerverifiedShow Answer

Which generational cohort is adept at managing their lives to create a work-life balance?

Correct AnswerverifiedShow Answer

Boeing,Northrup Grumman,and Lockheed Martin control the vast majority of the U.S.defense contractor industry.In terms of the form of competition,this industry is an example of a(n) __________.

Correct AnswerverifiedShow Answer

Which generation (1) feels passionate about the environment and (2) is optimism about the future?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

The generation of children born between 1946 and 1964 is referred to as

Correct AnswerverifiedShow Answer

How have businesses responded to the changing roles of men and women?

Correct AnswerverifiedThe changing roles of men and women have...View AnswerShow Answer

The restrictions that state and federal laws place on business with regard to the conduct of its activities are referred to as

Correct AnswerverifiedShow Answer

As the director of marketing for Littleton Hospital,you must conduct an environmental scan to help create a five-year marketing plan for the hospital.Which of the following environmental trends should you consider to be the MOST IMPORTANT?

Correct AnswerverifiedShow Answer

The Federal Dilution Act

Correct AnswerverifiedShow Answer

All of the following factors have contributed to the changing attitudes regarding the role of men and women in the U.S.EXCEPT:

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Give an example of how each of the five environmental forces can impact an organization's marketing environment.

Correct AnswerverifiedThis question can be made a little more ...View AnswerShow Answer

Efforts by manufacturers to avoid waste by decreasing the amount of packaging they use is referred to as __________.

Correct AnswerverifiedShow Answer

When compared to Generation X,members of Generation Y are most likely to influence

Correct AnswerverifiedShow Answer

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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The changing roles of men and women have...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
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Correct Answer
verified

Correct Answer
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Correct Answer
verified
This question can be made a little more ...
View Answer

Correct Answer
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Correct Answer
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