Question 1

There are three variations of contractual systems: retailer-sponsored cooperatives,franchising,and __________.

Accepted Answer

A)  service-oriented voluntary chains
B)  channel-dominated voluntary chains
C)  wholesaler-sponsored voluntary chains
D)  distributorship cooperatives
E)  reseller franchisingF) D) and E)
G) C) and D)

Question 2

Neiman-Marcus is a retailer that many small manufacturers would like to be associated with.A product placement in Neiman-Marcus will increase the prestige of a smaller brand.The source of Neiman-Marcus's power is its

Accepted Answer

A)  economic influence.
B)  expertise.
C)  sought-after identification with a particular channel member.
D)  legitimate rights through contracts.
E)  longevity as an upscale retailer.F) None of the above
G) B) and E)

Question 3

IBM has adopted a(n) __________ supply chain strategy to better serve its customers.

Accepted Answer

A)  efficient
B)  responsive
C)  harmonized
D)  integrated
E)  multi-tieredF) B) and E)
G) D) and E)

Question 4

The output of a supply chain is the

Accepted Answer

A)  units of products delivered.
B)  total generated revenue.
C)  service delivered to customers.
D)  total number of customers served.
E)  total profits realized.F) D) and E)
G) A) and D)

Question 5

While Maytag appliances have the leading brand name,its sales are third in the industry.One of the things the company has done to spur sales is to create a website where potential customers can find the answers to the questions they ask during the appliance purchase process.Although Maytag considered using a __________ strategy by directing customers to Maytag appliance stores it owns,the firm decided against it and simply provides the names and addresses of all the retailers (Sears,Home Depot,etc. ) that carry Maytag appliances.

Accepted Answer

A)  horizontal channel strategy
B)  strategic channel alliance
C)  dual distribution
D)  cross-docking
E)  disintermediationF) B) and C)
G) A) and B)

Question 6

Which of the following is an example of good communication between buyer and seller?

Accepted Answer

A)  disintermediation
B)  selective distribution
C)  reverse logistics
D)  forward integration
E)  order status reportsF) A) and B)
G) C) and E)

Question 7

Disintermediation refers to channel conflict that arises when

Accepted Answer

A)  a channel member severs relationships with other channel members to work for or with a competing manufacturer.
B)  channel conflicts are resolved by a third party.
C)  a channel member bypasses another member and sells or buys products direct.
D)  channel conflicts are resolved through a binding arbitration from a panel of representatives from all channel members involved.
E)  the entire distribution chain is eliminated,such as when a company sets up its own wholesaler and retailer network.F) A) and E)
G) C) and D)

Question 8

Intermediaries perform three basic functions.According to Figure 15-2 above,"A" represents a(n) __________.

Accepted Answer

A)  middleman function
B)  logistical function
C)  facilitating function
D)  operational function
E)  transactional functionF) A) and D)
G) D) and E)

Question 9

Automakers such as Chrysler,Ford,and General Motors utilize a __________ network.

Accepted Answer

A)  dealer
B)  broker
C)  retailer
D)  distributor
E)  wholesalerF) A) and B)
G) C) and E)

Question 10

For logistics,the customer service concept suggests that firms should

Accepted Answer

A)  automate customer service.
B)  maximize customer service levels.
C)  minimize customer service levels.
D)  minimize total logistics costs and let customer service follow.
E)  satisfy users in terms of time,dependability,communication,and convenience.F) A) and D)
G) A) and B)

Question 11

Those activities that focus on getting the right amount of the right products to the right place at the right time at the lowest possible cost are referred to as

Accepted Answer

A)  strategic distribution.
B)  distribution management.
C)  tactical marketing planning.
D)  value chain optimization.
E)  logistics.F) D) and E)
G) B) and D)

Question 12

Define and describe at least one similarity and one difference between dual distribution and a strategic channel alliance.

Accepted Answer

Dual distribution occurs when a firm emp...

Question 13

Amazon uses supply chain and logistics management to

Accepted Answer

A)  make sure that it maintains the authority that comes with being the channel captain.
B)  avoid having to use quick response replenishment.
C)  manage the flow of customer orders from the distribution centers to individual's homes.
D)  lessen the amount of communication that is necessary between it and its suppliers.
E)  implement its market divestment strategies.F) B) and E)
G) A) and D)

Question 14

A few years ago,Benetton delivered new styles to its worldwide stores once a month.Today,it replenishes its racks once a week.Getting the fashions to its retailers more quickly means that effectively using logistics has increased Benetton's market share by providing

Accepted Answer

A)  larger lots of available inventory for its retailers.
B)  time and place utility for its customers.
C)  increased steps in the value proposition creation process.
D)  technological advances leading to greater customer information.
E)  increased customer traffic.F) A) and D)
G) B) and E)

Question 15

In terms of distribution,when marketing channel members are engaged in financing,grading,and marketing information and research,they are performing the __________ function.

Accepted Answer

A)  logistical
B)  transformational
C)  implementing
D)  facilitating
E)  transactionalF) A) and D)
G) C) and D)

Question 16

__________ exists when a franchisor licenses individuals or firms to dispense a service under a trade name and specific guidelines.

Accepted Answer

A)  service-sponsored retail franchise system
B)  manufacturer-sponsored wholesale franchise system
C)  manufacturer-sponsored retail franchise system
D)  administered vertical marketing system
E)  service-sponsored franchise systemF) B) and D)
G) B) and C)

Question 17

Figure 15-3 above depicts the four most common marketing channels for consumer products and services."Y" represents

Accepted Answer

A)  consumers.
B)  industrial users.
C)  wholesalers.
D)  agents or brokers.
E)  retailers.F) All of the above
G) A) and E)

Question 18

Which statement regarding responsive supply chains is most accurate?

Accepted Answer

A)  Responsive supply chains use slower modes of transportation but faster order processing.
B)  Responsive supply chains always use the least expensive mode of transportation possible.
C)  Responsive supply chains rely on large inventory warehouses.
D)  Responsive supply chains achieve economies of scale by having all inventory stored and sorted at a central location.
E)  Responsive supply chains rely heavily on information technology.F) B) and D)
G) B) and C)

Question 19

The three major types of vertical marketing systems are corporate,contractual,and __________.

Accepted Answer

A)  administered
B)  integrated
C)  cooperative
D)  delegated
E)  manufacturer-dominatedF) A) and D)
G) B) and D)

Question 20

Kraft Foods distributes Starbucks coffee in U.S.supermarkets and internationally.These firms are MOST LIKELY using __________ strategy.

Accepted Answer

A)  multi-channel distribution
B)  a direct marketing channel
C)  a cooperative distribution channel
D)  a strategic channel alliance
E)  a dual distribution agreementF) B) and D)
G) A) and C)

Exam 15: Managing Marketing Channels and Supply Chains

Which of the following is an example of good communication between buyer and seller?

Correct Answer
verified

IBM has adopted a(n) __________ supply chain strategy to better serve its customers.

Correct Answer
verified

Those activities that focus on getting the right amount of the right products to the right place at the right time at the lowest possible cost are referred to as

Correct Answer
verified

Which statement regarding responsive supply chains is most accurate?

Correct Answer
verified

A few years ago,Benetton delivered new styles to its worldwide stores once a month.Today,it replenishes its racks once a week.Getting the fashions to its retailers more quickly means that effectively using logistics has increased Benetton's market share by providing

Correct Answer
verified

Disintermediation refers to channel conflict that arises when

Correct Answer
verified

Amazon uses supply chain and logistics management to

Correct Answer
verified

Kraft Foods distributes Starbucks coffee in U.S.supermarkets and internationally.These firms are MOST LIKELY using __________ strategy.

Correct Answer
verified

Neiman-Marcus is a retailer that many small manufacturers would like to be associated with.A product placement in Neiman-Marcus will increase the prestige of a smaller brand.The source of Neiman-Marcus's power is its

Correct Answer
verified

Figure 15-3 above depicts the four most common marketing channels for consumer products and services."Y" represents

Correct Answer
verified

The output of a supply chain is the

Correct Answer
verified

__________ exists when a franchisor licenses individuals or firms to dispense a service under a trade name and specific guidelines.

Correct Answer
verified

In terms of distribution,when marketing channel members are engaged in financing,grading,and marketing information and research,they are performing the __________ function.

Correct Answer
verified

Correct Answer
verified

The three major types of vertical marketing systems are corporate,contractual,and __________.

Correct Answer
verified

Automakers such as Chrysler,Ford,and General Motors utilize a __________ network.

Correct Answer
verified

There are three variations of contractual systems: retailer-sponsored cooperatives,franchising,and __________.

Correct Answer
verified

Intermediaries perform three basic functions.According to Figure 15-2 above,"A" represents a(n) __________.

Correct Answer
verified

Define and describe at least one similarity and one difference between dual distribution and a strategic channel alliance.

Correct Answer
verified
Dual distribution occurs when a firm emp...
View Answer

For logistics,the customer service concept suggests that firms should

Correct Answer
verified

Exam 15: Managing Marketing Channels and Supply Chains

Which of the following is an example of good communication between buyer and seller?

Correct AnswerverifiedShow Answer

IBM has adopted a(n) __________ supply chain strategy to better serve its customers.

Correct AnswerverifiedShow Answer

Those activities that focus on getting the right amount of the right products to the right place at the right time at the lowest possible cost are referred to as

Correct AnswerverifiedShow Answer

Which statement regarding responsive supply chains is most accurate?

Correct AnswerverifiedShow Answer

A few years ago,Benetton delivered new styles to its worldwide stores once a month.Today,it replenishes its racks once a week.Getting the fashions to its retailers more quickly means that effectively using logistics has increased Benetton's market share by providing

Correct AnswerverifiedShow Answer

Disintermediation refers to channel conflict that arises when

Correct AnswerverifiedShow Answer

Amazon uses supply chain and logistics management to

Correct AnswerverifiedShow Answer

Kraft Foods distributes Starbucks coffee in U.S.supermarkets and internationally.These firms are MOST LIKELY using __________ strategy.

Correct AnswerverifiedShow Answer

Neiman-Marcus is a retailer that many small manufacturers would like to be associated with.A product placement in Neiman-Marcus will increase the prestige of a smaller brand.The source of Neiman-Marcus's power is its

Correct AnswerverifiedShow Answer

Figure 15-3 above depicts the four most common marketing channels for consumer products and services."Y" represents

Correct AnswerverifiedShow Answer

The output of a supply chain is the

Correct AnswerverifiedShow Answer

__________ exists when a franchisor licenses individuals or firms to dispense a service under a trade name and specific guidelines.

Correct AnswerverifiedShow Answer

In terms of distribution,when marketing channel members are engaged in financing,grading,and marketing information and research,they are performing the __________ function.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

The three major types of vertical marketing systems are corporate,contractual,and __________.

Correct AnswerverifiedShow Answer

Automakers such as Chrysler,Ford,and General Motors utilize a __________ network.

Correct AnswerverifiedShow Answer

There are three variations of contractual systems: retailer-sponsored cooperatives,franchising,and __________.

Correct AnswerverifiedShow Answer

Intermediaries perform three basic functions.According to Figure 15-2 above,"A" represents a(n) __________.

Correct AnswerverifiedShow Answer

Define and describe at least one similarity and one difference between dual distribution and a strategic channel alliance.

Correct AnswerverifiedDual distribution occurs when a firm emp...View AnswerShow Answer

For logistics,the customer service concept suggests that firms should

Correct AnswerverifiedShow Answer

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Dual distribution occurs when a firm emp...
View Answer

Correct Answer
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