Question 1

If a company's target market is small and buyers are concentrated in a specific geographical area, which distribution channel would be most effective?

Accepted Answer

A)   Direct channel
B)   Use of multiple market intermediaries
C)   Long distribution channel
D)   Producer to wholesaler to retailer to consumerE) All of the above
F) C) and D)

Question 2

Consumers are examples of marketing intermediaries.

Accepted Answer

A) True 
 B)False

Question 3

Cell phones are an example of a product in the _____ stage.

Accepted Answer

A)   growth
B)   introductory
C)   decline
D)   maturityE) None of the above
F) A) and B)

Question 4

In which stage of the product life cycle do sales reach a saturation level, making further sales expansion difficult?

Accepted Answer

A)   Maturity stage
B)   Growth stage
C)   Introductory stage
D)   Decline stageE) A) and D)
F) None of the above

Question 5

Newspapers and magazines use which approach to distribution intensity?

Accepted Answer

A)   Exclusive distribution
B)   Scrambled distribution
C)   Intensive distribution
D)   Selective distributionE) B) and C)
F) A) and D)

Question 6

Intensive distribution generally suits low-priced convenience goods.

Accepted Answer

A) True 
 B)False

Question 7

Identify and describe the major stages of the product life cycle.

Accepted Answer

The product life cycle refers to the fou...

Question 8

While marketing a new wireless phone, Levine Corp. decided to skip the _____ stage of product development due to the expense of developing a limited production run, as well as concern over revealing product strategies to the competition.

Accepted Answer

A)   concept development and business analysis
B)   test marketing
C)   product development
D)   screeningE) A) and D)
F) C) and D)

Question 9

Verve Inc. sells some of its products like cellphone covers, sling bags, and wallets, by storing, displaying, and selling them in gift shops, supermarkets, and drug stores. This implies that Verve is a _____.

Accepted Answer

A)   limited-function merchant wholesaler
B)   merchant wholesaler
C)   rack jobber
D)   drop shipperE) A) and D)
F) B) and D)

Question 10

Some firms will dodge the process of test marketing in order to avoid having their competitors learn of their strategies.

Accepted Answer

A) True 
 B)False

Question 11

A brand manager or product manager plans and implements the balance of promotional, pricing, distribution, and product arrangements.

Accepted Answer

A) True 
 B)False

Question 12

Which of the following is necessary for a brand to be effective?

Accepted Answer

A)   It should be ambiguous.
B)   It should be created with the use of jargon.
C)   It should be easy to pronounce.
D)   It should be a generic word.E) B) and D)
F) A) and C)

Question 13

To reach a target market with a small number of buyers, a direct distribution channel is often the best choice.

Accepted Answer

A) True 
 B)False

Question 14

Complex, expensive products generally require long distribution channels.

Accepted Answer

A) True 
 B)False

Question 15

Lands' End and other catalog retailers are classified as nonstore, direct sellers of goods.

Accepted Answer

A) True 
 B)False

Question 16

A company's product line is a group of related products marked by similar physical characteristics.

Accepted Answer

A) True 
 B)False

Question 17

Provide examples of each of the following consumer products: convenience, shopping, and business.

Accepted Answer

Convenience products include items such ...

Question 18

Logistics is the process of coordinating the flow of goods, services, and information among all members of the supply chain.

Accepted Answer

A) True 
 B)False

Question 19

The use of direct distribution channels is most common in the _____ market.

Accepted Answer

A)   business-to-business (B2
B)  
B)   automobile
C)   business-to-consumer (B2
C)  
D)   professional servicesE) B) and D)
F) All of the above

Question 20

Which classification of business goods is long-lived and relatively expensive?

Accepted Answer

A)   Convenience items
B)   Capital items
C)   Supplies
D)   Expense itemsE) B) and C)
F) A) and D)

Exam 12: Product and Distribution Strategies

Some firms will dodge the process of test marketing in order to avoid having their competitors learn of their strategies.

Correct AnswerverifiedShow Answer

Complex, expensive products generally require long distribution channels.

Correct AnswerverifiedShow Answer

A brand manager or product manager plans and implements the balance of promotional, pricing, distribution, and product arrangements.

Correct AnswerverifiedShow Answer

While marketing a new wireless phone, Levine Corp. decided to skip the _____ stage of product development due to the expense of developing a limited production run, as well as concern over revealing product strategies to the competition.

Correct AnswerverifiedShow Answer

Cell phones are an example of a product in the _____ stage.

Correct AnswerverifiedShow Answer

Consumers are examples of marketing intermediaries.

Correct AnswerverifiedShow Answer

Intensive distribution generally suits low-priced convenience goods.

Correct AnswerverifiedShow Answer

A company's product line is a group of related products marked by similar physical characteristics.

Correct AnswerverifiedShow Answer

Provide examples of each of the following consumer products: convenience, shopping, and business.

Correct AnswerverifiedConvenience products include items such ...View AnswerShow Answer

Verve Inc. sells some of its products like cellphone covers, sling bags, and wallets, by storing, displaying, and selling them in gift shops, supermarkets, and drug stores. This implies that Verve is a _____.

Correct AnswerverifiedShow Answer

Which of the following is necessary for a brand to be effective?

Correct AnswerverifiedShow Answer

Logistics is the process of coordinating the flow of goods, services, and information among all members of the supply chain.

Correct AnswerverifiedShow Answer

Lands' End and other catalog retailers are classified as nonstore, direct sellers of goods.

Correct AnswerverifiedShow Answer

The use of direct distribution channels is most common in the _____ market.

Correct AnswerverifiedShow Answer

In which stage of the product life cycle do sales reach a saturation level, making further sales expansion difficult?

Correct AnswerverifiedShow Answer

Newspapers and magazines use which approach to distribution intensity?

Correct AnswerverifiedShow Answer

If a company's target market is small and buyers are concentrated in a specific geographical area, which distribution channel would be most effective?

Correct AnswerverifiedShow Answer

To reach a target market with a small number of buyers, a direct distribution channel is often the best choice.

Correct AnswerverifiedShow Answer

Identify and describe the major stages of the product life cycle.

Correct AnswerverifiedThe product life cycle refers to the fou...View AnswerShow Answer

Which classification of business goods is long-lived and relatively expensive?

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Convenience products include items such ...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
The product life cycle refers to the fou...
View Answer

Correct Answer
verified