Question 1

Mr. Clean is an antibacterial cleaning liquid for home use. If Proctor and Gamble (P&G) , the manufacturer of Mr. Clean, added Mr. Clean Magic Eraser Bath Scrubber to the Mr. Clean product line, it would be seen by P&G as

Accepted Answer

A)  a discontinuous innovation.
B)  a new product from the company's perspective because it is a product line extension.
C)  a high-risk product mix extension because it is new to the market.
D)  new by the Federal Trade Commission for the usual one-year period.
E)  not a new-product because it does not represent a different SKU.F) A) and D)
G) None of the above

Question 2

Parallel development is the simultaneous development of both

Accepted Answer

A)  the product and promotion strategies.
B)  production and financing tactics.
C)  the product and the production process.
D)  production and selling methodologies.
E)  R&D and financial analysis.F) C) and E)
G) B) and E)

Question 3

One of the eight primary marketing-related reasons for new-product failure is __________.

Accepted Answer

A)  not listening to the voice of the engineer
B)  no economical access to buyers
C)  too much advertising or too aggressive a tone for it
D)  failure to anticipate competitors actions
E)  insufficient funding for roll-outF) B) and E)
G) All of the above

Question 4

-Figure 9-5 above represents the seven stages of the new-product development process. Stage 6 is the __________ stage.

Accepted Answer

A)  business analysis
B)  screening and evaluation
C)  market testing
D)  commercialization
E)  developmentF) A) and C)
G) A) and E)

Question 5

A slotting fee is a payment that a

Accepted Answer

A)  wholesaler makes to place a new product on a retailer's shelf.
B)  manufacturer makes to have a wholesaler distribute a new product to retailers.
C)  manufacturer makes to place a new product on a retailer's shelf.
D)  manufacturer makes to a wholesaler as compensation for warehousing inventory.
E)  manufacturer makes to a retailer as compensation for sales not made while the product was on the shelf.F) A) and D)
G) C) and D)

Question 6

Intangible items such as airline trips, financial advice, or telephone service that an organization provides to consumers are referred to as

Accepted Answer

A)  production goods.
B)  support products.
C)  services.
D)  goods.
E)  benefits.F) D) and E)
G) None of the above

Question 7

If you find that the staff who work in your college's career center give you poor advise or otherwise did not provide sufficient help in finding you employment after graduation, you may be dissatisfied with your entire college experience. This is an example of which issue associated with services?

Accepted Answer

A)  inseparability
B)  intangibility
C)  impressionability
D)  incongruity
E)  inflexibilityF) D) and E)
G) A) and B)

Question 8

Services are

Accepted Answer

A)  the tangible activities or benefits that an organization provides to satisfy consumers' needs in exchange for money or something else of value.
B)  the activities provided to complement a tangible good, such as technical support for a computer.
C)  the intangible activities or benefits that an organization provides to satisfy consumers' needs in exchange for money or something else of value.
D)  any activity required for the production of a good that cannot be completed "in-house" and must be outsourced to another firm.
E)  the human (nonmechanical)  component that is part of the manufacturing process.F) B) and C)
G) B) and E)

Question 9

From an organization's perspective regarding its new products and innovations, which of the following new-product strategies has the LOWEST level of risk?

Accepted Answer

A)  a radical invention
B)  a brand extension
C)  a product line extension
D)  a jump in innovation
E)  a product refinancingF) A) and D)
G) A) and B)

Question 10

A group of product or service items that are closely related because they satisfy a class of needs, are used together, are sold to the same customer group, are distributed through the same types of outlets, or fall within a given price range is referred to as a __________.

Accepted Answer

A)  product class
B)  product mix
C)  product category
D)  marketing category
E)  product lineF) B) and D)
G) C) and D)

Question 11

-According to Figure 9-4 above, column B represents a(n)

Accepted Answer

A)  continuous innovation.
B)  discontinuous innovation.
C)  disruptive innovation.
D)  dynamically continuous innovation.
E)  evolutionary innovation.F) A) and D)
G) B) and C)

Question 12

Describe the different ways to define a product as new.

Accepted Answer

The term "new" in relation to a new prod...

Question 13

During a recent shopping trip to Target, Carlie noticed that the store offered many Glad products, including many different types of trash bags and a large variety of food storage containers. For Glad, each of these two product groupings is an example of a __________.

Accepted Answer

A)  product line
B)  product item
C)  product mix
D)  product industry
E)  product classF) A) and C)
G) C) and D)

Question 14

In terms of brand loyalty, consumers prefer specific brands but will accept substitutes for which type of consumer product?

Accepted Answer

A)  shopping product
B)  convenience product
C)  specialty product
D)  unsought product
E)  discretionary productF) None of the above
G) B) and E)

Question 15

Many forward-looking companies have discovered that their own organization does not generate enough useful new-product ideas. This has caused them to find new product ideas by developing strategic relationships with outside individuals and organizations, a practice known as __________.

Accepted Answer

A)  innovation alliances
B)  open innovation
C)  open collaboration
D)  piggy-back thinking
E)  stakeholder cooperationF) A) and B)
G) B) and D)

Question 16

One reason new products fail is that although most major corporations use a formal decision making process, sometimes they fail to critically evaluate the progress along the way. This is why many firms have a __________ to ensure that problems are corrected before proceeding to the next stage.

Accepted Answer

A)  written protocol
B)  Stage-Gate process
C)  cross-functional team
D)  prototype test
E)  test marketF) A) and C)
G) B) and C)

Question 17

Products that usually last over many uses, such as cars and appliances, are referred to as

Accepted Answer

A)  endurable goods.
B)  nondisposable goods.
C)  imperishable goods.
D)  reliable products.
E)  durable goods.F) A) and B)
G) B) and C)

Question 18

When General Mills introduced Fingos, a corn chip-sized sweetened cereal flake, it assumed that its customers would normally snack on them dry like a potato chip. Unfortunately, consumers did not switch from munching on popcorn and potato chips. The primary reason for the failure of Fingos was __________.

Accepted Answer

A)  an insignificant point of difference relative to competing snacks - consumers wouldn't switch from eating snacks from Frito-Lay and others
B)  too little market attractiveness - the growth in the snacks market is declining
C)  poor execution of the marketing mix - General Mills did not offer free samples at grocery stores
D)  poor product quality - the chips were not the same size
E)  incomplete market and product protocol - the brand name "Fingos" did not get consumers excitedF) A) and E)
G) A) and B)

Question 19

Detailed financial projections and assessments of marketing and product synergies are a part of which stage of the new-product process?

Accepted Answer

A)  idea generation
B)  market testing
C)  business analysis
D)  development
E)  commercializationF) None of the above
G) B) and C)

Question 20

The stage of the new-product process that exposes actual products to prospective consumers under realistic purchase conditions to see if they will buy is referred to as

Accepted Answer

A)  development.
B)  market testing.
C)  business analysis.
D)  commercialization.
E)  screening and evaluation.F) A) and D)
G) All of the above

Exam 9: Developing New Products and Services

A slotting fee is a payment that a

Correct Answer
verified

Correct Answer
verified

One of the eight primary marketing-related reasons for new-product failure is __________.

Correct Answer
verified

Parallel development is the simultaneous development of both

Correct Answer
verified

Mr. Clean is an antibacterial cleaning liquid for home use. If Proctor and Gamble (P&G) , the manufacturer of Mr. Clean, added Mr. Clean Magic Eraser Bath Scrubber to the Mr. Clean product line, it would be seen by P&G as

Correct Answer
verified

If you find that the staff who work in your college's career center give you poor advise or otherwise did not provide sufficient help in finding you employment after graduation, you may be dissatisfied with your entire college experience. This is an example of which issue associated with services?

Correct Answer
verified

-Figure 9-5 above represents the seven stages of the new-product development process. Stage 6 is the __________ stage.

Correct Answer
verified

In terms of brand loyalty, consumers prefer specific brands but will accept substitutes for which type of consumer product?

Correct Answer
verified

Describe the different ways to define a product as new.

Correct Answer
verified
The term "new" in relation to a new prod...
View Answer

Services are

Correct Answer
verified

-According to Figure 9-4 above, column B represents a(n)

Correct Answer
verified

The stage of the new-product process that exposes actual products to prospective consumers under realistic purchase conditions to see if they will buy is referred to as

Correct Answer
verified

Products that usually last over many uses, such as cars and appliances, are referred to as

Correct Answer
verified

Many forward-looking companies have discovered that their own organization does not generate enough useful new-product ideas. This has caused them to find new product ideas by developing strategic relationships with outside individuals and organizations, a practice known as __________.

Correct Answer
verified

A group of product or service items that are closely related because they satisfy a class of needs, are used together, are sold to the same customer group, are distributed through the same types of outlets, or fall within a given price range is referred to as a __________.

Correct Answer
verified

Detailed financial projections and assessments of marketing and product synergies are a part of which stage of the new-product process?

Correct Answer
verified

From an organization's perspective regarding its new products and innovations, which of the following new-product strategies has the LOWEST level of risk?

Correct Answer
verified

During a recent shopping trip to Target, Carlie noticed that the store offered many Glad products, including many different types of trash bags and a large variety of food storage containers. For Glad, each of these two product groupings is an example of a __________.

Correct Answer
verified

Intangible items such as airline trips, financial advice, or telephone service that an organization provides to consumers are referred to as

Correct Answer
verified

One reason new products fail is that although most major corporations use a formal decision making process, sometimes they fail to critically evaluate the progress along the way. This is why many firms have a __________ to ensure that problems are corrected before proceeding to the next stage.

Correct Answer
verified

Exam 9: Developing New Products and Services

A slotting fee is a payment that a

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

One of the eight primary marketing-related reasons for new-product failure is __________.

Correct AnswerverifiedShow Answer

Parallel development is the simultaneous development of both

Correct AnswerverifiedShow Answer

Mr. Clean is an antibacterial cleaning liquid for home use. If Proctor and Gamble (P&G) , the manufacturer of Mr. Clean, added Mr. Clean Magic Eraser Bath Scrubber to the Mr. Clean product line, it would be seen by P&G as

Correct AnswerverifiedShow Answer

If you find that the staff who work in your college's career center give you poor advise or otherwise did not provide sufficient help in finding you employment after graduation, you may be dissatisfied with your entire college experience. This is an example of which issue associated with services?

Correct AnswerverifiedShow Answer

-Figure 9-5 above represents the seven stages of the new-product development process. Stage 6 is the __________ stage.

Correct AnswerverifiedShow Answer

In terms of brand loyalty, consumers prefer specific brands but will accept substitutes for which type of consumer product?

Correct AnswerverifiedShow Answer

Describe the different ways to define a product as new.

Correct AnswerverifiedThe term "new" in relation to a new prod...View AnswerShow Answer

Services are

Correct AnswerverifiedShow Answer

-According to Figure 9-4 above, column B represents a(n)

Correct AnswerverifiedShow Answer

The stage of the new-product process that exposes actual products to prospective consumers under realistic purchase conditions to see if they will buy is referred to as

Correct AnswerverifiedShow Answer

Products that usually last over many uses, such as cars and appliances, are referred to as

Correct AnswerverifiedShow Answer

Many forward-looking companies have discovered that their own organization does not generate enough useful new-product ideas. This has caused them to find new product ideas by developing strategic relationships with outside individuals and organizations, a practice known as __________.

Correct AnswerverifiedShow Answer

A group of product or service items that are closely related because they satisfy a class of needs, are used together, are sold to the same customer group, are distributed through the same types of outlets, or fall within a given price range is referred to as a __________.

Correct AnswerverifiedShow Answer

Detailed financial projections and assessments of marketing and product synergies are a part of which stage of the new-product process?

Correct AnswerverifiedShow Answer

From an organization's perspective regarding its new products and innovations, which of the following new-product strategies has the LOWEST level of risk?

Correct AnswerverifiedShow Answer

During a recent shopping trip to Target, Carlie noticed that the store offered many Glad products, including many different types of trash bags and a large variety of food storage containers. For Glad, each of these two product groupings is an example of a __________.

Correct AnswerverifiedShow Answer

Intangible items such as airline trips, financial advice, or telephone service that an organization provides to consumers are referred to as

Correct AnswerverifiedShow Answer

One reason new products fail is that although most major corporations use a formal decision making process, sometimes they fail to critically evaluate the progress along the way. This is why many firms have a __________ to ensure that problems are corrected before proceeding to the next stage.

Correct AnswerverifiedShow Answer

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verified
The term "new" in relation to a new prod...
View Answer

Correct Answer
verified

Correct Answer
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verified

Correct Answer
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