Question 1

-Figure 9-5 above represents the seven stages of the new-product development process. Stage 2 is the __________ stage.

Accepted Answer

A)  idea generation
B)  screening and evaluation
C)  screening and analysis
D)  new-product strategy development
E)  product assessmentF) B) and E)
G) A) and C)

Question 2

Groupthink occurs in a meeting when

Accepted Answer

A)  everyone has an opinion but no one is willing to take charge.
B)  everyone has the same idea after using the brainstorming idea-generation technique.
C)  there is too much competition among marketing managers, so no one is willing to share his/her ideas.
D)  someone suspects that there is a problem with the new product concept but is afraid to speak up because everyone else is so enthusiastic about it.
E)  top management wants the new product to go forward regardless of what anyone else thinks.F) B) and E)
G) A) and B)

Question 3

The late Steve Jobs oversaw or invented innovations that revolutionized six industries. Which industry below is NOT one of them?

Accepted Answer

A)  music
B)  smartphones
C)  personal computers
D)  cable television
E)  tablet devicesF) A) and C)
G) A) and B)

Question 4

All of the following are sources for new product ideas EXCEPT:

Accepted Answer

A)  competitors.
B)  universities.
C)  regulators.
D)  suppliers.
E)  employees.F) A) and B)
G) B) and D)

Question 5

In implementing capacity management, service providers use __________ to charge different prices for different times of the day or week to help match the supply and demand for their services.

Accepted Answer

A)  off-peak pricing
B)  dynamic pricing
C)  capacity pricing
D)  down-time pricing
E)  yield management pricingF) B) and E)
G) A) and B)

Question 6

What are the four types of consumer products? How do they differ?

Accepted Answer

Convenience products, shopping products,...

Question 7

Fifty percent or more of American adults have not had their teeth checked by a dentist within the last five years. For these people, dental services would most likey be classified as a(n)

Accepted Answer

A)  shopping product.
B)  convenience product.
C)  specialty product.
D)  unsought product.
E)  business product.F) A) and B)
G) None of the above

Question 8

You decide to buy a new car. You talk to friends about it, research mechanical specifications in Consumer Reports, test drive different makes and models, and compare prices at several dealerships. Into which classification of consumer products would your new car purchase fall?

Accepted Answer

A)  specialty product
B)  unsought product
C)  discretionary product
D)  shopping product
E)  convenience productF) None of the above
G) A) and D)

Question 9

Business products are also referred to as __________.

Accepted Answer

A)  commodities
B)  industrial products
C)  wares
D)  resale products
E)  merchandiseF) A) and D)
G) A) and B)

Question 10

Factors such as specifying product features, marketing strategy, and financial projections are a part of which stage of the new-product process?

Accepted Answer

A)  idea generation
B)  market testing
C)  development
D)  commercialization
E)  business analysisF) A) and B)
G) A) and E)

Question 11

A company's product mix is equal to the sum of its

Accepted Answer

A)  marketing mix.
B)  product class.
C)  product items.
D)  product lines.
E)  SKUs.F) B) and D)
G) B) and E)

Question 12

The relationship between a product line and product mix is

Accepted Answer

A)  product mixes include product lines.
B)  product lines include product mixes.
C)  product lines refer to consumer products; product mixes refer to business products.
D)  product mixes refer to consumer products; product lines refer to industrial products.
E)  there is no significant difference other than minor product variations of color, size, or form.F) B) and C)
G) B) and E)

Question 13

If you are using a marketing dashboard to discover which cities in Florida are not meeting their sales growth goal for your sunscreen products, what marketing metric should be used to measure sales performance?

Accepted Answer

A)  every metric possible
B)  shelf space for this year and last year by city
C)  production costs
D)  customer psychographics
E)  annual percent sales change by cityF) A) and E)
G) A) and B)

Question 14

Market testing refers to

Accepted Answer

A)  exposing actual products to prospective consumers under realistic purchase conditions to see if they will buy.
B)  making sales and profit projections on prototype products to make go-no-go decisions.
C)  conducting marketing research among a sample of consumers in the target market to determine which version of a new-product concept is deemed the best.
D)  independently run comparison tests with similar products currently in the marketplace to determine which one performs best.
E)  conducting safety tests to determine whether the new product meets the established requirements when it isn't used as planned.F) None of the above
G) B) and E)

Question 15

All of the following actions occur during the business analysis stage of the new-product process EXCEPT:

Accepted Answer

A)  using capacity management to find ways to match the availability of the service offering to when it is needed.
B)  assessing the marketing and product synergies related to the company's existing operations.
C)  turning the idea on paper into a prototype.
D)  determining whether the new product can be protected with a patent or copyright.
E)  assessing whether the proposed new product fits with the company's mission and objectives.F) B) and E)
G) A) and D)

Question 16

The Vermont Teddy Bear Company sells handmade Teddy bears designed to be given as gifts for almost every occasion imaginable. The Love Bandit Bear is designed for people to give to each other on Valentine's Day. The unique identification number that the Vermont Teddy Bear Company uses to distinguish this Teddy bear from the others in order to track it in the warehouse is called a(n)

Accepted Answer

A)  stock ID code.
B)  QR code.
C)  NAICS stock code.
D)  order quantity code.
E)  stock keeping unit.F) D) and E)
G) A) and B)

Question 17

The type of analysis that compares the differences between consumers' expectations about a service and their experience with it based on dimensions of service quality is referred to as

Accepted Answer

A)  customer relationship management.
B)  service encounter differential.
C)  gap analysis.
D)  a customer contact audit.
E)  a service audit.F) A) and B)
G) A) and E)

Question 18

Garlic Cake was supposed to be served as an hors d'oeuvre with sweet breads, spreads, and meats, but at its introduction the company forgot to explain this to potential consumers. This product failure demonstrates

Accepted Answer

A)  not satisfying customer needs on critical factors.
B)  poor product quality.
C)  poor execution of the marketing mix.
D)  an insignificant point of difference.
E)  bad timing.F) A) and D)
G) B) and C)

Question 19

How a person establishes expectations for a service not yet experienced is influenced by __________, personal needs, past experiences, and promotional activities.

Accepted Answer

A)  the economy
B)  consumer income
C)  word-of-mouth communications
D)  competitive trends
E)  how the organization delivers its serviceF) B) and E)
G) A) and B)

Question 20

At the time of its introduction, which of the following products was the best example of a continuous innovation?

Accepted Answer

A)  the first Apple iPhone
B)  Atari, the first video game system
C)  Sunsilk Silky Straight shampoo and conditioner with tip-targeting technology
D)  Dragon Naturally Speaking voice-recognition software
E)  Naturalpoint Trakir, which replaces the computer mouse by tracking head movements and then translating those head movements into cursor commandsF) A) and E)
G) A) and C)

Exam 9: Developing New Products and Services

What are the four types of consumer products? How do they differ?

Correct Answer
verified
Convenience products, shopping products,...
View Answer

All of the following are sources for new product ideas EXCEPT:

Correct Answer
verified

You decide to buy a new car. You talk to friends about it, research mechanical specifications in Consumer Reports, test drive different makes and models, and compare prices at several dealerships. Into which classification of consumer products would your new car purchase fall?

Correct Answer
verified

If you are using a marketing dashboard to discover which cities in Florida are not meeting their sales growth goal for your sunscreen products, what marketing metric should be used to measure sales performance?

Correct Answer
verified

Factors such as specifying product features, marketing strategy, and financial projections are a part of which stage of the new-product process?

Correct Answer
verified

Correct Answer
verified

All of the following actions occur during the business analysis stage of the new-product process EXCEPT:

Correct Answer
verified

Garlic Cake was supposed to be served as an hors d'oeuvre with sweet breads, spreads, and meats, but at its introduction the company forgot to explain this to potential consumers. This product failure demonstrates

Correct Answer
verified

In implementing capacity management, service providers use __________ to charge different prices for different times of the day or week to help match the supply and demand for their services.

Correct Answer
verified

The late Steve Jobs oversaw or invented innovations that revolutionized six industries. Which industry below is NOT one of them?

Correct Answer
verified

The type of analysis that compares the differences between consumers' expectations about a service and their experience with it based on dimensions of service quality is referred to as

Correct Answer
verified

-Figure 9-5 above represents the seven stages of the new-product development process. Stage 2 is the __________ stage.

Correct Answer
verified

How a person establishes expectations for a service not yet experienced is influenced by __________, personal needs, past experiences, and promotional activities.

Correct Answer
verified

Groupthink occurs in a meeting when

Correct Answer
verified

A company's product mix is equal to the sum of its

Correct Answer
verified

Fifty percent or more of American adults have not had their teeth checked by a dentist within the last five years. For these people, dental services would most likey be classified as a(n)

Correct Answer
verified

Market testing refers to

Correct Answer
verified

At the time of its introduction, which of the following products was the best example of a continuous innovation?

Correct Answer
verified

The relationship between a product line and product mix is

Correct Answer
verified

Business products are also referred to as __________.

Correct Answer
verified

Exam 9: Developing New Products and Services

What are the four types of consumer products? How do they differ?

Correct AnswerverifiedConvenience products, shopping products,...View AnswerShow Answer

All of the following are sources for new product ideas EXCEPT:

Correct AnswerverifiedShow Answer

You decide to buy a new car. You talk to friends about it, research mechanical specifications in Consumer Reports, test drive different makes and models, and compare prices at several dealerships. Into which classification of consumer products would your new car purchase fall?

Correct AnswerverifiedShow Answer

If you are using a marketing dashboard to discover which cities in Florida are not meeting their sales growth goal for your sunscreen products, what marketing metric should be used to measure sales performance?

Correct AnswerverifiedShow Answer

Factors such as specifying product features, marketing strategy, and financial projections are a part of which stage of the new-product process?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

All of the following actions occur during the business analysis stage of the new-product process EXCEPT:

Correct AnswerverifiedShow Answer

Garlic Cake was supposed to be served as an hors d'oeuvre with sweet breads, spreads, and meats, but at its introduction the company forgot to explain this to potential consumers. This product failure demonstrates

Correct AnswerverifiedShow Answer

In implementing capacity management, service providers use __________ to charge different prices for different times of the day or week to help match the supply and demand for their services.

Correct AnswerverifiedShow Answer

The late Steve Jobs oversaw or invented innovations that revolutionized six industries. Which industry below is NOT one of them?

Correct AnswerverifiedShow Answer

The type of analysis that compares the differences between consumers' expectations about a service and their experience with it based on dimensions of service quality is referred to as

Correct AnswerverifiedShow Answer

-Figure 9-5 above represents the seven stages of the new-product development process. Stage 2 is the __________ stage.

Correct AnswerverifiedShow Answer

How a person establishes expectations for a service not yet experienced is influenced by __________, personal needs, past experiences, and promotional activities.

Correct AnswerverifiedShow Answer

Groupthink occurs in a meeting when

Correct AnswerverifiedShow Answer

A company's product mix is equal to the sum of its

Correct AnswerverifiedShow Answer

Fifty percent or more of American adults have not had their teeth checked by a dentist within the last five years. For these people, dental services would most likey be classified as a(n)

Correct AnswerverifiedShow Answer

Market testing refers to

Correct AnswerverifiedShow Answer

At the time of its introduction, which of the following products was the best example of a continuous innovation?

Correct AnswerverifiedShow Answer

The relationship between a product line and product mix is

Correct AnswerverifiedShow Answer

Business products are also referred to as __________.

Correct AnswerverifiedShow Answer

Correct Answer
verified
Convenience products, shopping products,...
View Answer

Correct Answer
verified

Correct Answer
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Correct Answer
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Correct Answer
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