Question 1

The combination of successive stages of production and distribution under a single ownership is referred to as a(n)  __________.

Accepted Answer

A)  contractual vertical marketing system
B)  corporate vertical marketing system
C)  integrated marketing system
D)  corporate horizontal marketing system
E)  contractual horizontal marketing systemF) C) and D)
G) B) and C)

Question 2

A(n)  __________ is common in the employment services and tax services industries where franchisors license individuals or firms to dispense a service under a trade name and specific guidelines.

Accepted Answer

A)  service-sponsored franchise system
B)  service-sponsored retail franchise system
C)  manufacturer-sponsored wholesale franchise system
D)  manufacturer-sponsored retail franchise system
E)  administered vertical marketing systemF) A) and E)
G) C) and D)

Question 3

Franchising refers to

Accepted Answer

A)  a contractual agreement between multiple retailers sharing the same business mission to operate with a consistent business model to not only achieve enhanced buying power but also increase customer loyalty.
B)  a contractual arrangement between a parent company and an individual or firm that allows the latter to operate a certain type of business under an established name and according to specific rules.
C)  purchasing the name, branding, and raw materials from one organization and transferring it to another.
D)  a practice whereby one firm's marketing channel is used to sell another firm's product.
E)  selling an idea to a larger company and letting it do all the manufacturing, distribution, and marketing.F) None of the above
G) A) and D)

Question 4

Facilitating function activities include

Accepted Answer

A)  buying and selling.
B)  assorting, sorting, and storing.
C)  financing, grading, and providing information.
D)  risk taking.
E)  transportation.F) A) and B)
G) D) and E)

Question 5

What is a marketing channel? Define each of the four types of marketing channels.

Accepted Answer

A marketing channel consists of individu...

Question 6

-Figure 12-4 above depicts the four most common marketing channels for business products and services. Y represents

Accepted Answer

A)  consumers.
B)  industrial users.
C)  dual distributors.
D)  agents or brokers.
E)  industrial distributors.F) D) and E)
G) B) and C)

Question 7

-Figure 12-4 above depicts the four most common marketing channels for business products and services. Channel C would be an appropriate marketing channel for __________.

Accepted Answer

A)  IBM mainframe computers
B)  Caterpillar excavators
C)  Marathon electrical motors
D)  Stake industrial fasteners
E)  Bombardier aircraftF) D) and E)
G) A) and B)

Question 8

When Hunter went to the hardware store looking for gloves to wear while refinishing a table, he bought one pair because that was all he needed. But when the hardware store purchased the gloves, it purchased a case containing 100 pairs of identical gloves. Which logistical function did the hardware store perform for Hunter and its other customers here?

Accepted Answer

A)  marketing
B)  buying
C)  sorting
D)  assorting
E)  risk takingF) C) and D)
G) B) and E)

Question 9

-Figure 12-4 above depicts the four most common marketing channels for business products and services. X represents

Accepted Answer

A)  consumers.
B)  industrial users.
C)  dual distributors.
D)  agents or brokers.
E)  industrial distributors.F) B) and D)
G) A) and D)

Question 10

The distribution intensity associated with products such as personal computers such as those from Dell is referred to as __________.

Accepted Answer

A)  intensive distribution
B)  selective distribution
C)  extensive distribution
D)  exclusive distribution
E)  concentrated distributionF) A) and E)
G) D) and E)

Question 11

All of the following are buyer requirements for choosing a marketing channel EXCEPT:

Accepted Answer

A)  pre- or postsale services.
B)  convenience.
C)  variety.
D)  profitability.
E)  information.F) B) and D)
G) A) and E)

Question 12

In the automobile industry, the __________ manager is responsible for translating customer requirements into actual orders and arranging for delivery dates.

Accepted Answer

A)  marketing
B)  information technology
C)  intermodal
D)  supply chain
E)  financialF) A) and E)
G) B) and C)

Question 13

-The most indirect marketing channel is employed where many small manufacturers and many small retailers and other intermediaries are used to help coordinate a large supply of the product. This channel is represented in Channel D in Figure 12-3 above. Which of the following products would most likely be marketed using this kind of channel?

Accepted Answer

A)  Aspen dental services
B)  Toyota automobiles
C)  Leslie pool supplies
D)  Jaipur rugs made in India
E)  Hershey's candy barsF) None of the above
G) A) and B)

Question 14

Logistical function activities include __________ products and services.

Accepted Answer

A)  buying and selling
B)  assorting, storing, sorting, and transporting
C)  financing and grading
D)  risk taking
E)  marketing information for and research ofF) C) and D)
G) All of the above

Question 15

Ford uses a(n)  __________, whereby the company license dealers in North America to sell Ford automobiles subject to various sales and service conditions.

Accepted Answer

A)  service-sponsored producer franchise system
B)  service-sponsored retail franchise system
C)  manufacturer-sponsored wholesale franchise system
D)  manufacturer-sponsored retail franchise system
E)  administered vertical marketing systemF) A) and D)
G) A) and E)

Question 16

Supply chain and logistics managers play a large part in the manufacture of automobiles. It is estimated that logistics costs account for __________ percent of the retail price you pay for a new car.

Accepted Answer

A)  1 to 2
B)  4 to 5
C)  8 to 10
D)  12 to 15
E)  25 to 30F) A) and E)
G) C) and D)

Question 17

In an episode of the Glee television series, members of the glee club sold home-baked cupcakes at school to raise money. Students selling the cupcakes that they made to others that would enjoy them would be an example of a(n)

Accepted Answer

A)  personalized distribution.
B)  direct channel of distribution.
C)  non-permanent distribution.
D)  informal channel of distribution.
E)  indirect channel of distribution.F) C) and D)
G) A) and D)

Question 18

Purchasing products for resale or as an agent to supply of a product would be an example of a __________ function of a marketing intermediary.

Accepted Answer

A)  logistical
B)  facilitating
C)  risk taking
D)  transactional
E)  assortingF) C) and D)
G) B) and E)

Question 19

When a producer owns an intermediary at the next level down in the marketing channel, it is referred to as __________.

Accepted Answer

A)  horizontal integration
B)  forward integration
C)  parallel integration
D)  lateral integration
E)  backward integrationF) A) and B)
G) A) and C)

Question 20

A few years ago, Benetton delivered new styles to its worldwide stores once a month. Today, it replenishes its racks once a week. Getting the fashions to its retailers more quickly means that effectively using logistics has increased Benetton's market share by providing

Accepted Answer

A)  larger lots of available inventory for its retailers.
B)  time and place utility for its customers.
C)  increased steps in the value proposition creation process.
D)  technological advances leading to greater customer information.
E)  increased customer traffic.F) B) and D)
G) A) and B)

Exam 12: Managing Marketing Channels and Supply Chains

When a producer owns an intermediary at the next level down in the marketing channel, it is referred to as __________.

Correct Answer
verified

A few years ago, Benetton delivered new styles to its worldwide stores once a month. Today, it replenishes its racks once a week. Getting the fashions to its retailers more quickly means that effectively using logistics has increased Benetton's market share by providing

Correct Answer
verified

-Figure 12-4 above depicts the four most common marketing channels for business products and services. X represents

Correct Answer
verified

Franchising refers to

Correct Answer
verified

The combination of successive stages of production and distribution under a single ownership is referred to as a(n) __________.

Correct Answer
verified

A(n) __________ is common in the employment services and tax services industries where franchisors license individuals or firms to dispense a service under a trade name and specific guidelines.

Correct Answer
verified

In an episode of the Glee television series, members of the glee club sold home-baked cupcakes at school to raise money. Students selling the cupcakes that they made to others that would enjoy them would be an example of a(n)

Correct Answer
verified

-Figure 12-4 above depicts the four most common marketing channels for business products and services. Y represents

Correct Answer
verified

Ford uses a(n) __________, whereby the company license dealers in North America to sell Ford automobiles subject to various sales and service conditions.

Correct Answer
verified

Facilitating function activities include

Correct Answer
verified

All of the following are buyer requirements for choosing a marketing channel EXCEPT:

Correct Answer
verified

Supply chain and logistics managers play a large part in the manufacture of automobiles. It is estimated that logistics costs account for __________ percent of the retail price you pay for a new car.

Correct Answer
verified

The distribution intensity associated with products such as personal computers such as those from Dell is referred to as __________.

Correct Answer
verified

What is a marketing channel? Define each of the four types of marketing channels.

Correct Answer
verified
A marketing channel consists of individu...
View Answer

Correct Answer
verified

Logistical function activities include __________ products and services.

Correct Answer
verified

Correct Answer
verified

Purchasing products for resale or as an agent to supply of a product would be an example of a __________ function of a marketing intermediary.

Correct Answer
verified

-Figure 12-4 above depicts the four most common marketing channels for business products and services. Channel C would be an appropriate marketing channel for __________.

Correct Answer
verified

In the automobile industry, the __________ manager is responsible for translating customer requirements into actual orders and arranging for delivery dates.

Correct Answer
verified

Exam 12: Managing Marketing Channels and Supply Chains

When a producer owns an intermediary at the next level down in the marketing channel, it is referred to as __________.

Correct AnswerverifiedShow Answer

A few years ago, Benetton delivered new styles to its worldwide stores once a month. Today, it replenishes its racks once a week. Getting the fashions to its retailers more quickly means that effectively using logistics has increased Benetton's market share by providing

Correct AnswerverifiedShow Answer

-Figure 12-4 above depicts the four most common marketing channels for business products and services. X represents

Correct AnswerverifiedShow Answer

Franchising refers to

Correct AnswerverifiedShow Answer

The combination of successive stages of production and distribution under a single ownership is referred to as a(n) __________.

Correct AnswerverifiedShow Answer

A(n) __________ is common in the employment services and tax services industries where franchisors license individuals or firms to dispense a service under a trade name and specific guidelines.

Correct AnswerverifiedShow Answer

In an episode of the Glee television series, members of the glee club sold home-baked cupcakes at school to raise money. Students selling the cupcakes that they made to others that would enjoy them would be an example of a(n)

Correct AnswerverifiedShow Answer

-Figure 12-4 above depicts the four most common marketing channels for business products and services. Y represents

Correct AnswerverifiedShow Answer

Ford uses a(n) __________, whereby the company license dealers in North America to sell Ford automobiles subject to various sales and service conditions.

Correct AnswerverifiedShow Answer

Facilitating function activities include

Correct AnswerverifiedShow Answer

All of the following are buyer requirements for choosing a marketing channel EXCEPT:

Correct AnswerverifiedShow Answer

Supply chain and logistics managers play a large part in the manufacture of automobiles. It is estimated that logistics costs account for __________ percent of the retail price you pay for a new car.

Correct AnswerverifiedShow Answer

The distribution intensity associated with products such as personal computers such as those from Dell is referred to as __________.

Correct AnswerverifiedShow Answer

What is a marketing channel? Define each of the four types of marketing channels.

Correct AnswerverifiedA marketing channel consists of individu...View AnswerShow Answer

Correct AnswerverifiedShow Answer

Logistical function activities include __________ products and services.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Purchasing products for resale or as an agent to supply of a product would be an example of a __________ function of a marketing intermediary.

Correct AnswerverifiedShow Answer

-Figure 12-4 above depicts the four most common marketing channels for business products and services. Channel C would be an appropriate marketing channel for __________.

Correct AnswerverifiedShow Answer

In the automobile industry, the __________ manager is responsible for translating customer requirements into actual orders and arranging for delivery dates.

Correct AnswerverifiedShow Answer

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A marketing channel consists of individu...
View Answer

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