Question 1

Geek Squad set out to provide timely and effective help with all computing needs regardless of the make, model, or place of purchase.Employees were called "agents" and wore uniforms with a Geek Squad logo to create a "humble" attitude that was not threatening to customers.Agents drove a black-and-white

Accepted Answer

A)  Chrysler Neon.
B)  Ford Focus.
C)  Volkswagen Beetle.
D)  Dodge Caravan.
E)  Toyota Prius.F) C) and E)
G) B) and E)

Question 2

addresses the right of a company to

Accepted Answer

A)  sell to the highest bidder, a trademark that has expired or been retired.
B)  incorporate an unlimited number of new products under the same trademark.
C)  secure rights to a name before the product is even in use.
D)  alter its trademark in terms of color, design, or slogan without having to reapply for a new trademark.
E)  protect U.S.trademark rights throughout the world.F) All of the above
G) None of the above

Question 3

The Lemon Tree is a high-fashion boutique selling top-of-the-line women's clothing and accessories.The keys to its success include knowing the customers' changing tastes and providing something different from other retailers.In addition, because of the high value of the merchandise, The Lemon Tree's management is exploring the use of computerized inventory controls and sales order processing.From this description, one can infer that the environmental category of least importance to The Lemon Tree, at this particular time, would be

Accepted Answer

A)  economic.
B)  regulatory.
C)  technological.
D)  social.
E)  competitive.F) B) and E)
G) A) and C)

Question 4

The __________ established the Consumer Product Safety Commission to monitor product safety and establish uniform product safety standards.

Accepted Answer

A)  Nutritional Labeling and Education Act
B)  Food Quality Protection Act
C)  Consumer Product Safety Act
D)  Fair Packaging and Labeling Act
E)  Child Protection ActF) A) and E)
G) B) and E)

Question 5

Which of the following statements regarding culture is most accurate?

Accepted Answer

A)  Culture is easily influenced by contemporary trends.
B)  Culture plays a far less significant role in consumer behavior than racial identity.
C)  Because the U.S.is considered a "melting pot," cultural aspects of consumer behavior are not easily identified.
D)  Culture incorporates not only the demographics of a community but its buying behaviors as well.
E)  Culture incorporates the set of values, ideas, and attitudes that are learned and shared among the members of a group.F) A) and B)
G) A) and E)

Question 6

The Lanham Act (1946)

Accepted Answer

A)  prevents someone from using a trademark on a non-competing product.
B)  provides for registration of a company's trademarks.
C)  protects only the consumer.
D)  allows a company to secure rights to a name before actual use.
E)  facilitates the protection of U.S.trademark rights throughout the world.F) A) and B)
G) A) and C)

Question 7

A trademark is a device which can take almost any form, as long as it is capable of identifying and distinguishing specific goods or services.Owens-Corning Fiberglas Corporation's trademark is an example of a product that is protected by

Accepted Answer

A)  combination of letters and designs.
B)  product shape.
C)  picture.
D)  color.
E)  logo.F) All of the above
G) B) and D)

Question 8

Which generational cohort is also known as the baby bust? Describe the interests and lifestyles of this cohort and explain why it is important to marketers.

Accepted Answer

The baby boom cohort is followed by Gene...

Question 9

List the five environmental forces that have an impact on an organization as well as its suppliers and customers.Provide examples of factors that might be examined as part of environmental scanning for each of those forces.

Accepted Answer

The following environmental forces have ...

Question 10

Cloud computing enables businesses and consumers to access software applications directly from third parties over the Internet and "pay as they go".This is an example of how __________ is used to replace existing standalone software applications.

Accepted Answer

A)  technology
B)  biotechnology
C)  competitive forces
D)  regulatory forces
E)  legal forcesF) D) and E)
G) A) and D)

Question 11

Culture includes values, which vary with age.Consumers between the ages of 20-to-29 years old rank __________ as the third most important cultural value.

Accepted Answer

A)  honesty
B)  protecting the family
C)  friendship
D)  self-esteem
E)  health and fitnessF) D) and E)
G) None of the above

Question 12

An alternative to government control where an industry attempts to police itself is referred to as

Accepted Answer

A)  consumer protection.
B)  self-regulation.
C)  accountability.
D)  voluntary noncompliance.
E)  self-imposed ethical guidelines.F) B) and D)
G) B) and C)

Question 13

A major regional shift in the U.S.population toward __________ states is under way.

Accepted Answer

A)  the west coast
B)  midwestern states
C)  eastern urban areas
D)  the northeast seaboard
E)  western and southern statesF) B) and D)
G) B) and C)

Question 14

Marketspace refers to

Accepted Answer

A)  an information-and communication-based electronic exchange environment mostly occupied by sophisticated computer and telecommunication technologies and digitized offerings electronic partnering.
B)  leased Web sites used by firms to access the Internet for the purpose of trade or the advertising of goods and services.
C)  Internet search engines used for the purpose of data mining.
D)  real estate that is leased for use by retailers in large shopping malls or local strip malls.
E)  the geographic location of warehouses and distribution centers.F) A) and E)
G) B) and D)

Question 15

The pricing component of the marketing mix is the focus of regulation from two perspectives:

Accepted Answer

A)  quantity discounts and price gouging.
B)  price fixing and price discounting.
C)  promotional allowances and customer rebates.
D)  selling and bartering.
E)  competitive pricing and illegal bartering.F) B) and E)
G) A) and E)

Question 16

Which of the following laws has the purpose of protecting competition?

Accepted Answer

A)  Prevention and Enforcement Act
B)  Clayton Act
C)  FTC Act
D)  Telephone Consumer Protection Act
E)  Unfair Practices ActF) B) and E)
G) A) and D)

Question 17

An ad for State Farm Annuities advises readers that, "The company has helped you enjoy your time with the kids and it can now help you enjoy your time without them." The ad is most likely targeted toward

Accepted Answer

A)  Generation X.
B)  baby busters.
C)  Generation Y.
D)  Generation Z.
E)  baby boomers.F) D) and E)
G) A) and C)

Question 18

The total amount of money made in one year by a person, household, or family unit is referred to as __________ income.

Accepted Answer

A)  inflationary
B)  discretionary
C)  disposable
D)  gross
E)  expendableF) A) and B)
G) C) and D)

Question 19

What is the difference between a copyright and a patent?

Accepted Answer

A copyright gives the author of a litera...

Question 20

The generation of children born between 1946 and 1964 is referred to as

Accepted Answer

A)  baby busters.
B)  baby boomlets.
C)  Generation Y.
D)  baby boomers.
E)  Generation X.F) All of the above
G) B) and D)

Exam 3: Scanning the Marketing Environment

What is the difference between a copyright and a patent?

Correct Answer
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A copyright gives the author of a litera...
View Answer

addresses the right of a company to

Correct Answer
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A major regional shift in the U.S.population toward __________ states is under way.

Correct Answer
verified

Which of the following laws has the purpose of protecting competition?

Correct Answer
verified

An ad for State Farm Annuities advises readers that, "The company has helped you enjoy your time with the kids and it can now help you enjoy your time without them." The ad is most likely targeted toward

Correct Answer
verified

Which generational cohort is also known as the baby bust? Describe the interests and lifestyles of this cohort and explain why it is important to marketers.

Correct Answer
verified
The baby boom cohort is followed by Gene...
View Answer

Correct Answer
verified

Culture includes values, which vary with age.Consumers between the ages of 20-to-29 years old rank __________ as the third most important cultural value.

Correct Answer
verified

An alternative to government control where an industry attempts to police itself is referred to as

Correct Answer
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Marketspace refers to

Correct Answer
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List the five environmental forces that have an impact on an organization as well as its suppliers and customers.Provide examples of factors that might be examined as part of environmental scanning for each of those forces.

Correct Answer
verified
The following environmental forces have ...
View Answer

The generation of children born between 1946 and 1964 is referred to as

Correct Answer
verified

A trademark is a device which can take almost any form, as long as it is capable of identifying and distinguishing specific goods or services.Owens-Corning Fiberglas Corporation's trademark is an example of a product that is protected by

Correct Answer
verified

The pricing component of the marketing mix is the focus of regulation from two perspectives:

Correct Answer
verified

The total amount of money made in one year by a person, household, or family unit is referred to as __________ income.

Correct Answer
verified

Cloud computing enables businesses and consumers to access software applications directly from third parties over the Internet and "pay as they go".This is an example of how __________ is used to replace existing standalone software applications.

Correct Answer
verified

The Lanham Act (1946)

Correct Answer
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Which of the following statements regarding culture is most accurate?

Correct Answer
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Correct Answer
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The __________ established the Consumer Product Safety Commission to monitor product safety and establish uniform product safety standards.

Correct Answer
verified

Exam 3: Scanning the Marketing Environment

What is the difference between a copyright and a patent?

Correct AnswerverifiedA copyright gives the author of a litera...View AnswerShow Answer

addresses the right of a company to

Correct AnswerverifiedShow Answer

A major regional shift in the U.S.population toward __________ states is under way.

Correct AnswerverifiedShow Answer

Which of the following laws has the purpose of protecting competition?

Correct AnswerverifiedShow Answer

An ad for State Farm Annuities advises readers that, "The company has helped you enjoy your time with the kids and it can now help you enjoy your time without them." The ad is most likely targeted toward

Correct AnswerverifiedShow Answer

Which generational cohort is also known as the baby bust? Describe the interests and lifestyles of this cohort and explain why it is important to marketers.

Correct AnswerverifiedThe baby boom cohort is followed by Gene...View AnswerShow Answer

Correct AnswerverifiedShow Answer

Culture includes values, which vary with age.Consumers between the ages of 20-to-29 years old rank __________ as the third most important cultural value.

Correct AnswerverifiedShow Answer

An alternative to government control where an industry attempts to police itself is referred to as

Correct AnswerverifiedShow Answer

Marketspace refers to

Correct AnswerverifiedShow Answer

List the five environmental forces that have an impact on an organization as well as its suppliers and customers.Provide examples of factors that might be examined as part of environmental scanning for each of those forces.

Correct AnswerverifiedThe following environmental forces have ...View AnswerShow Answer

The generation of children born between 1946 and 1964 is referred to as

Correct AnswerverifiedShow Answer

A trademark is a device which can take almost any form, as long as it is capable of identifying and distinguishing specific goods or services.Owens-Corning Fiberglas Corporation's trademark is an example of a product that is protected by

Correct AnswerverifiedShow Answer

The pricing component of the marketing mix is the focus of regulation from two perspectives:

Correct AnswerverifiedShow Answer

The total amount of money made in one year by a person, household, or family unit is referred to as __________ income.

Correct AnswerverifiedShow Answer

Cloud computing enables businesses and consumers to access software applications directly from third parties over the Internet and "pay as they go".This is an example of how __________ is used to replace existing standalone software applications.

Correct AnswerverifiedShow Answer

The Lanham Act (1946)

Correct AnswerverifiedShow Answer

Which of the following statements regarding culture is most accurate?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

The __________ established the Consumer Product Safety Commission to monitor product safety and establish uniform product safety standards.

Correct AnswerverifiedShow Answer

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A copyright gives the author of a litera...
View Answer

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The baby boom cohort is followed by Gene...
View Answer

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The following environmental forces have ...
View Answer

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