Question 1

The study of similarities and differences among consumers in two or more nations or societies is referred to as

Accepted Answer

A)   market synthesis.
B)   cross-cultural analysis.
C)   international sociographics.
D)   transnational anthropology.
E)   multicultural ethnocentrism.F) B) and D)
G) A) and E)

Question 2

The Japanese manufacture tractors for rice paddies.They are smaller than most U.S.tractors and perfect for a weekend farmer who wants to tend to a small garden.The tractors are not sold in the United States through any authorized channels,yet they are available in the United States at prices below the manufacturer's suggested retail price.These Japanese tractors are being sold

Accepted Answer

A)   through the gray market.
B)   under the table.
C)   over the counter.
D)   with bypassed global channels.
E)   by breaking the distribution monopoly.F) None of the above
G) D) and E)

Question 3

One global perspective on world trade views exports and imports as complementary economic flows.Explain this concept.

Accepted Answer

A country's imports affect its exports a...

Question 4

Chrysler Corp.wanted to sell its Jeeps in Japan.The car was priced in U.S.dollars at about $19,000,but when it reached the Japanese car showrooms,its price was over 3,100,000 Japanese yen,and the Japanese could not afford to buy it.Its price was set without regard for the

Accepted Answer

A)   balance of price.
B)   currency exchange rate.
C)   reciprocity price.
D)   balance of payments.
E)   balance of trade.F) C) and E)
G) B) and D) B

Question 5

U.S.citizens pay $5 billion more annually for shoes and Japanese citizens pay $6 billion more for rice than the actual cost of the products because

Accepted Answer

A)   both countries have suffered major financial crises due to a severe trade imbalance.
B)   both countries have imposed tariffs on imported goods to protect their domestic markets.
C)   both countries have imposed limits on the quantity of these goods that can leave their respective domestic markets.
D)   both products are considered essentials and as a result are more heavily taxed.
E)   these products were purchased at a lower price from nations that currently are under governmental sanctions.F) C) and D)
G) B) and E)

Question 6

The Economic Espionage Act

Accepted Answer

A)   allows the World Court in The Hague to adjudicate trade disputes on behalf of UN members and requires the home country to impose any penalties.
B)   imposes a personal fine on a convicted U.S. citizen of up to $10 million.
C)   targets espionage activities that are commonplace in any industry that holds governmental contracts.
D)   makes the theft of trade secrets by foreign entities a federal crime in the United States.
E)   is well-intended in theory, but is virtually impossible to enforce.F) B) and D)
G) A) and C)

Question 7

Canada has two official languages,which are

Accepted Answer

A)   English and Japanese.
B)   English and Spanish.
C)   English and French.
D)   English and Italian.
E)   English and German.F) A) and C)
G) C) and E)

Question 8

Cross-cultural analysis refers to the study of

Accepted Answer

A)   the subgroups within the larger, or national, culture with unique values, ideas, and attitudes.
B)   the set of values, ideas, and attitudes that are learned and shared among the consumers of a country.
C)   the similarities and differences among consumers in two or more nations or societies.
D)   the buying behaviors within a given nation to identify similarities and differences among individuals.
E)   the buying behaviors within a given nation that link a person's actions to the cultural group with which he or she identifies most.F) A) and B)
G) A) and C)

Question 9

A global market entry strategy that entails a domestic firm actually investing in and owning a foreign subsidiary or division is referred to as

Accepted Answer

A)   licensing.
B)   local assembly.
C)   a joint venture.
D)   direct investment.
E)   local manufacturing.F) A) and B)
G) D) and E)

Question 10

Because different cultures often attach different meanings to things,these representations of ideas are referred to as

Accepted Answer

A)   accepted symbols.
B)   cultural symbols.
C)   symbolic concepts.
D)   ideological representations.
E)   cultural representations.F) A) and D)
G) C) and E)

Question 11

Assessing the political and regulatory climate for marketing in a country or region of the world means not only identifying the current environment but also determining how

Accepted Answer

A)   it conducts its macrofinancing.
B)   its citizens budget their money.
C)   long a favorable or unfavorable climate will last.
D)   the country's stocks are performing on the stock exchange.
E)   its population ranks in size compared to other countries.F) B) and E)
G) B) and D)

Question 12

Countertrade refers to

Accepted Answer

A)   the illegal agreement of one country to buy products exclusively from another.
B)   the legal agreement of one country to buy and sell certain products exclusively from one another.
C)   the practice of using barter rather than money for making global sales.
D)   the sale of industrial goods from a brick and mortar outlet rather than directly from the manufacturer.
E)   the use of foreign currency in making global purchases to minimize risk from currency fluctuation.F) B) and C)
G) C) and E)

Question 13

The prominent global market entry strategy among small- and medium-sized companies is

Accepted Answer

A)   direct exporting.
B)   direct franchising.
C)   licensing.
D)   joint venture.
E)   direct investment.F) A) and D)
G) B) and E)

Question 14

Before Apple's iPhone 6 was officially for sale in China,it was being sold there.These phones were purchased in the United States,Hong Kong,and other markets,and then resold by unauthorized vendors in China for between $1,700 and $2 ,500.These products are considered to be part of

Accepted Answer

A)   under-the-counter sales.
B)   over-the-counter sales.
C)   the gray market.
D)   integrated global channels.
E)   breaking the distribution monopoly.F) None of the above
G) A) and B)

Question 15

Tiffany & Co.knows that Japanese are superstitious about the number four.As a result,Tiffany sells its fine glassware and china in sets of five,not four,in Japan.Tiffany uses its knowledge of __________ to avoid connecting its products with the number four.

Accepted Answer

A)   trademarks
B)   visual icons
C)   cultural symbols
D)   brand names
E)   ethnic emblemsF) D) and E)
G) A) and D)

Question 16

In Japan,women give men chocolates on Valentine's Day.This is an example of

Accepted Answer

A)   a custom.
B)   a value.
C)   a demographic pattern.
D)   a belief.
E)   an idiosyncrasy.F) B) and C)
G) A) and B) A

Question 17

A quota refers to

Accepted Answer

A)   a government tax on products or services entering a country that primarily serves to raise prices on imports.
B)   government payments to companies or industries that serve to lower costs and provide a competitive advantage to domestic industries.
C)   a restriction placed on the amount of a product allowed to enter or leave a country.
D)   a minimum requirement for the purchase of specific products or services between two nations.
E)   a refusal to purchase or exchange products or services with another nation unless certain financial or ideological requirements have been satisfied.F) D) and E)
G) A) and E)

Question 18

Which of the following countries is the world's leading exporter?

Accepted Answer

A)   United States
B)   China
C)   India
D)   Germany
E)   JapanF) A) and C)
G) A) and B)

Question 19

The use of __________ as a tool for exchanging goods,services,and information on a global scale is one of the trends that has affected world trade.

Accepted Answer

A)   buying centers
B)   Internet technology
C)   language translators
D)   tariff and quota policies
E)   multinational marketing strategiesF) C) and D)
G) B) and E) B

Question 20

KFC in Japan altered the sweetness of its coleslaw to appeal to Japanese tastes.This is an example of which type of global marketing product and promotion strategy?

Accepted Answer

A)   product extension
B)   product adaptation
C)   product customization
D)   product invention
E)   product integrationF) A) and D)
G) B) and C)

Exam 6: Understanding and Reaching Global Consumers and Markets

The study of similarities and differences among consumers in two or more nations or societies is referred to as

Correct Answer
verified

Correct Answer
verified

One global perspective on world trade views exports and imports as complementary economic flows.Explain this concept.

Correct Answer
verified
A country's imports affect its exports a...
View Answer

Chrysler Corp.wanted to sell its Jeeps in Japan.The car was priced in U.S.dollars at about $19,000,but when it reached the Japanese car showrooms,its price was over 3,100,000 Japanese yen,and the Japanese could not afford to buy it.Its price was set without regard for the

Correct Answer
verified
B

U.S.citizens pay $5 billion more annually for shoes and Japanese citizens pay $6 billion more for rice than the actual cost of the products because

Correct Answer
verified

The Economic Espionage Act

Correct Answer
verified

Canada has two official languages,which are

Correct Answer
verified

Cross-cultural analysis refers to the study of

Correct Answer
verified

A global market entry strategy that entails a domestic firm actually investing in and owning a foreign subsidiary or division is referred to as

Correct Answer
verified

Because different cultures often attach different meanings to things,these representations of ideas are referred to as

Correct Answer
verified

Assessing the political and regulatory climate for marketing in a country or region of the world means not only identifying the current environment but also determining how

Correct Answer
verified

Countertrade refers to

Correct Answer
verified

The prominent global market entry strategy among small- and medium-sized companies is

Correct Answer
verified

Before Apple's iPhone 6 was officially for sale in China,it was being sold there.These phones were purchased in the United States,Hong Kong,and other markets,and then resold by unauthorized vendors in China for between $1,700 and $2 ,500.These products are considered to be part of

Correct Answer
verified

Tiffany & Co.knows that Japanese are superstitious about the number four.As a result,Tiffany sells its fine glassware and china in sets of five,not four,in Japan.Tiffany uses its knowledge of __________ to avoid connecting its products with the number four.

Correct Answer
verified

In Japan,women give men chocolates on Valentine's Day.This is an example of

Correct Answer
verified
A

A quota refers to

Correct Answer
verified

Which of the following countries is the world's leading exporter?

Correct Answer
verified

The use of __________ as a tool for exchanging goods,services,and information on a global scale is one of the trends that has affected world trade.

Correct Answer
verified
B

KFC in Japan altered the sweetness of its coleslaw to appeal to Japanese tastes.This is an example of which type of global marketing product and promotion strategy?

Correct Answer
verified

Exam 6: Understanding and Reaching Global Consumers and Markets

The study of similarities and differences among consumers in two or more nations or societies is referred to as

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

One global perspective on world trade views exports and imports as complementary economic flows.Explain this concept.

Correct AnswerverifiedA country's imports affect its exports a...View AnswerShow Answer

Chrysler Corp.wanted to sell its Jeeps in Japan.The car was priced in U.S.dollars at about $19,000,but when it reached the Japanese car showrooms,its price was over 3,100,000 Japanese yen,and the Japanese could not afford to buy it.Its price was set without regard for the

Correct AnswerverifiedB

U.S.citizens pay $5 billion more annually for shoes and Japanese citizens pay $6 billion more for rice than the actual cost of the products because

Correct AnswerverifiedShow Answer

The Economic Espionage Act

Correct AnswerverifiedShow Answer

Canada has two official languages,which are

Correct AnswerverifiedShow Answer

Cross-cultural analysis refers to the study of

Correct AnswerverifiedShow Answer

A global market entry strategy that entails a domestic firm actually investing in and owning a foreign subsidiary or division is referred to as

Correct AnswerverifiedShow Answer

Because different cultures often attach different meanings to things,these representations of ideas are referred to as

Correct AnswerverifiedShow Answer

Assessing the political and regulatory climate for marketing in a country or region of the world means not only identifying the current environment but also determining how

Correct AnswerverifiedShow Answer

Countertrade refers to

Correct AnswerverifiedShow Answer

The prominent global market entry strategy among small- and medium-sized companies is

Correct AnswerverifiedShow Answer

Before Apple's iPhone 6 was officially for sale in China,it was being sold there.These phones were purchased in the United States,Hong Kong,and other markets,and then resold by unauthorized vendors in China for between $1,700 and $2 ,500.These products are considered to be part of

Correct AnswerverifiedShow Answer

Tiffany & Co.knows that Japanese are superstitious about the number four.As a result,Tiffany sells its fine glassware and china in sets of five,not four,in Japan.Tiffany uses its knowledge of __________ to avoid connecting its products with the number four.

Correct AnswerverifiedShow Answer

In Japan,women give men chocolates on Valentine's Day.This is an example of

Correct AnswerverifiedA

A quota refers to

Correct AnswerverifiedShow Answer

Which of the following countries is the world's leading exporter?

Correct AnswerverifiedShow Answer

The use of __________ as a tool for exchanging goods,services,and information on a global scale is one of the trends that has affected world trade.

Correct AnswerverifiedB

KFC in Japan altered the sweetness of its coleslaw to appeal to Japanese tastes.This is an example of which type of global marketing product and promotion strategy?

Correct AnswerverifiedShow Answer

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A country's imports affect its exports a...
View Answer

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B

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A

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B

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