Question 1

If you are using a marketing dashboard to discover which cities in Florida are not meeting their sales growth goal for your sunscreen products,which of the following metrics should be used to measure sales performance?

Accepted Answer

A)   consumer awareness
B)   shelf space for this year and last year by city
C)   production costs
D)   customer psychographics
E)   annual percent sales change by cityF) D) and E)
G) B) and C)

Question 2

A full-scale operating model of the product or service under development is referred to as a

Accepted Answer

A)   sample.
B)   framework.
C)   template.
D)   prototype.
E)   blueprint.F) B) and E)
G) B) and C)

Question 3

Which of the following is the best example of a nondurable good?

Accepted Answer

A)   lawn mower
B)   tablet computer
C)   baseball
D)   energy drink
E)   picture frameF) B) and E)
G) A) and E)

Question 4

Which of the following is expected to be the next chapter for Apple's product development?

Accepted Answer

A)   Apple Fridge
B)   iCar
C)   iToothbrush
D)   iFlashlight
E)   Apple SurfboardF) A) and B)
G) B) and E)

Question 5

GoPro uses all of the following sources to generate new-product ideas except which?

Accepted Answer

A)   consumer shared content
B)   a team of professional and amateur athletes
C)   employees
D)   retailers
E)   R&D lab IDEOF) C) and D)
G) B) and D)

Question 6

The Vermont Teddy Bear Co.sells handmade teddy bears designed to be given as gifts for almost every occasion imaginable.The Love Bandit Bear is designed for people to give as a gift on Valentine's Day.The Love Bandit Bear is an example of a

Accepted Answer

A)   product item.
B)   product mix.
C)   product class.
D)   product form.
E)   product line.F) D) and E)
G) A) and E)

Question 7

As a marketing term,__________ generally includes not only physical goods,but also services and ideas.

Accepted Answer

A)   marketing
B)   invention
C)   merchandise
D)   product
E)   conceptF) A) and B)
G) B) and D)

Question 8

There are four unique elements to services-intangibility,inconsistency,inseparability,and inventory-which are referred to as the

Accepted Answer

A)   service mix.
B)   four I's of services.
C)   service matrix.
D)   service program.
E)   service continuum.F) B) and D)
G) B) and C)

Question 9

A __________ is the unique identification number that defines an item for ordering or inventory purposes.

Accepted Answer

A)   unique stock mark
B)   QR code
C)   stock keeping unit
D)   order quantity code
E)   NAICS stock codeF) A) and E)
G) None of the above

Question 10

A product that requires the learning of entirely new consumption patterns among consumers is referred to as

Accepted Answer

A)   a continuous innovation.
B)   a discontinuous innovation.
C)   a dynamically continuous innovation.
D)   an evolutionary innovation.
E)   a progressive innovation.F) A) and E)
G) C) and E)

Question 11

Marketing Dashboard Map 
-There are seven stages of the new-product development process.The stage of the new-product development process that defines the role for a new product in terms of the firm's overall objectives is the __________ stage.

Accepted Answer

A)   idea generation
B)   screening and evaluation
C)   screening and analysis
D)   new-product strategy development
E)   product assessmentF) B) and D)
G) D) and E)

Question 12

A product mix refers to

Accepted Answer

A)   all of the different product lines offered by an organization.
B)   the variations within a product class.
C)   a specific product SKU that has a unique brand, size, or price.
D)   a group of products that are closely related because they satisfy a class of needs, are used together, are sold to the same customer group, are distributed through the same types of outlets, or fall within a given price range.
E)   the entire product category or industry.F) D) and E)
G) C) and D)

Question 13

Burberry makes fine raincoats,clothing,and other items,many that feature the company's distinctive plaid.Originally found only in Great Britain,Burberry has opened a limited number of exclusive shops in leading cities around the world to reach customers who value its name and quality.Burberry is selling which classification of consumer product?

Accepted Answer

A)   convenience product
B)   shopping product
C)   discretionary product
D)   unsought product
E)   specialty productF) D) and E)
G) A) and B)

Question 14

GoPro did an environmental scan that uncovered a social trend toward sharing experiences during which stage of the new product development process?

Accepted Answer

A)   business analysis
B)   new-product strategy development
C)   screening and evaluation
D)   commercialization
E)   idea generationF) All of the above
G) A) and E)

Question 15

A group of product or service items that are closely related because they satisfy a class of needs,are used together,are sold to the same customer group,are distributed through the same types of outlets,or fall within a given price range is referred to as a

Accepted Answer

A)   product class.
B)   product mix.
C)   product category.
D)   marketing category.
E)   product line.F) A) and C)
G) C) and D)

Question 16

The term product class refers to

Accepted Answer

A)   the NAICS designation of an individual product or brand.
B)   the designation of an individual product based upon its form.
C)   a variation of a product within a product mix.
D)   the designation of a product based on whether it is a consumer product or business product.
E)   the industry a set of offerings belongs to.F) B) and E)
G) None of the above

Question 17

The stage of the new-product development process that turns an idea on paper into a prototype is referred to as

Accepted Answer

A)   idea generation.
B)   screening and evaluation.
C)   business analysis.
D)   commercialization.
E)   development.F) C) and D)
G) B) and D)

Question 18

Test marketing involves offering a product for sale

Accepted Answer

A)   to a random sample of people in the top 10 U.S. cities.
B)   in as broad a geographic region as possible.
C)   to consumers that are representative of the target market.
D)   on a limited basis in a defined area.
E)   only on certain days of the week and hours of the day.F) A) and B)
G) A) and C)

Question 19

Parallel development is the simultaneous development of both

Accepted Answer

A)   the product and promotion strategies.
B)   production and financing tactics.
C)   the product and the production process.
D)   production and selling methodologies.
E)   R&D and financial analysis.F) A) and B)
G) A) and C)

Question 20

A product line refers to

Accepted Answer

A)   a product and all its ancillary services (warranties, financing, etc.) .
B)   the variations within a product class.
C)   a specific product SKU that has a unique brand, size, or price.
D)   a group of product or service items that are closely related in terms of needs satisfied, uses, customer group, outlets, or price range.
E)   the entire product category or industry.F) A) and E)
G) A) and B)

Exam 9: Developing New Products and Services

A product mix refers to

Correct Answer
verified

As a marketing term,__________ generally includes not only physical goods,but also services and ideas.

Correct Answer
verified

GoPro uses all of the following sources to generate new-product ideas except which?

Correct Answer
verified

Parallel development is the simultaneous development of both

Correct Answer
verified

The stage of the new-product development process that turns an idea on paper into a prototype is referred to as

Correct Answer
verified

The term product class refers to

Correct Answer
verified

A product that requires the learning of entirely new consumption patterns among consumers is referred to as

Correct Answer
verified

There are four unique elements to services-intangibility,inconsistency,inseparability,and inventory-which are referred to as the

Correct Answer
verified

Correct Answer
verified

Which of the following is the best example of a nondurable good?

Correct Answer
verified

The Vermont Teddy Bear Co.sells handmade teddy bears designed to be given as gifts for almost every occasion imaginable.The Love Bandit Bear is designed for people to give as a gift on Valentine's Day.The Love Bandit Bear is an example of a

Correct Answer
verified

If you are using a marketing dashboard to discover which cities in Florida are not meeting their sales growth goal for your sunscreen products,which of the following metrics should be used to measure sales performance?

Correct Answer
verified

A __________ is the unique identification number that defines an item for ordering or inventory purposes.

Correct Answer
verified

A group of product or service items that are closely related because they satisfy a class of needs,are used together,are sold to the same customer group,are distributed through the same types of outlets,or fall within a given price range is referred to as a

Correct Answer
verified

Which of the following is expected to be the next chapter for Apple's product development?

Correct Answer
verified

Marketing Dashboard Map -There are seven stages of the new-product development process.The stage of the new-product development process that defines the role for a new product in terms of the firm's overall objectives is the __________ stage.

Correct Answer
verified

GoPro did an environmental scan that uncovered a social trend toward sharing experiences during which stage of the new product development process?

Correct Answer
verified

Test marketing involves offering a product for sale

Correct Answer
verified

A product line refers to

Correct Answer
verified

A full-scale operating model of the product or service under development is referred to as a

Correct Answer
verified

Exam 9: Developing New Products and Services

A product mix refers to

Correct AnswerverifiedShow Answer

As a marketing term,__________ generally includes not only physical goods,but also services and ideas.

Correct AnswerverifiedShow Answer

GoPro uses all of the following sources to generate new-product ideas except which?

Correct AnswerverifiedShow Answer

Parallel development is the simultaneous development of both

Correct AnswerverifiedShow Answer

The stage of the new-product development process that turns an idea on paper into a prototype is referred to as

Correct AnswerverifiedShow Answer

The term product class refers to

Correct AnswerverifiedShow Answer

A product that requires the learning of entirely new consumption patterns among consumers is referred to as

Correct AnswerverifiedShow Answer

There are four unique elements to services-intangibility,inconsistency,inseparability,and inventory-which are referred to as the

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Which of the following is the best example of a nondurable good?

Correct AnswerverifiedShow Answer

The Vermont Teddy Bear Co.sells handmade teddy bears designed to be given as gifts for almost every occasion imaginable.The Love Bandit Bear is designed for people to give as a gift on Valentine's Day.The Love Bandit Bear is an example of a

Correct AnswerverifiedShow Answer

If you are using a marketing dashboard to discover which cities in Florida are not meeting their sales growth goal for your sunscreen products,which of the following metrics should be used to measure sales performance?

Correct AnswerverifiedShow Answer

A __________ is the unique identification number that defines an item for ordering or inventory purposes.

Correct AnswerverifiedShow Answer

A group of product or service items that are closely related because they satisfy a class of needs,are used together,are sold to the same customer group,are distributed through the same types of outlets,or fall within a given price range is referred to as a

Correct AnswerverifiedShow Answer

Which of the following is expected to be the next chapter for Apple's product development?

Correct AnswerverifiedShow Answer

Marketing Dashboard Map -There are seven stages of the new-product development process.The stage of the new-product development process that defines the role for a new product in terms of the firm's overall objectives is the __________ stage.

Correct AnswerverifiedShow Answer

GoPro did an environmental scan that uncovered a social trend toward sharing experiences during which stage of the new product development process?

Correct AnswerverifiedShow Answer

Test marketing involves offering a product for sale

Correct AnswerverifiedShow Answer

A product line refers to

Correct AnswerverifiedShow Answer

A full-scale operating model of the product or service under development is referred to as a

Correct AnswerverifiedShow Answer

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