Question 1

Many international businesses try to counter negative source effects by deemphasizing their foreign origins.

Accepted Answer

A) True 
 B)False

Question 2

Describe the differences in distribution systems in various countries in terms of channel exclusivity.

Accepted Answer

An exclusive distribution channel is one...

Question 3

One consequence of tight cross-functional integration between research and development (R&D) ,production,and marketing is

Accepted Answer

A)  maximizing the time to market a product.
B)  letting R&D dictate terms to marketing and production.
C)  keeping development costs in check.
D)  ensuring that product development projects are driven by organizational needs.
E)  increasing selling costs and maximizing profits.F) A) and E)
G) None of the above C

Question 4

In the context of strategic pricing,_____ takes place whenever a firm sells a product for a price that is less than the cost of producing it.

Accepted Answer

A)  inflation
B)  dumping
C)  arbitrage
D)  speculation
E)  outsourcingF) A) and D)
G) C) and D)

Question 5

Which of the following is necessary for a firm to ensure profitable price discrimination?

Accepted Answer

A)  The firm must sell a standardized product.
B)  The firm must be able to keep its national markets separate.
C)  The firm must encourage other firms and competitors to engage in arbitration.
D)  Products sold by the firm must have same price elasticities of demand in different countries.
E)  Products must be sold in countries where a small change in prices produces a large change in demand.F) A) and C)
G) All of the above

Question 6

What kind of demand is seen when a small change in price produces a large change in demand?

Accepted Answer

A)  elastic
B)  inelastic
C)  relative
D)  rigid
E)  dynamicF) C) and E)
G) A) and D)

Question 7

If a firm favors a push strategy,using direct selling to educate potential consumers about the features of its products,what kind of products would it most likely sell?

Accepted Answer

A)  professional services
B)  food grains
C)  consumer products
D)  industrial products
E)  standardized productsF) C) and D)
G) A) and C) D

Question 8

A pull strategy refers to a marketing strategy that emphasizes personal selling rather than mass media advertising in the promotional mix.

Accepted Answer

A) True 
 B)False

Question 9

Which of the following is a drawback of a push strategy?

Accepted Answer

A)  It can be expensive when the distribution channel is long.
B)  It decreases interaction with consumers.
C)  It does not allow consumers to be educated on the benefits of a complex product.
D)  It is useful only in advanced nations where consumers are sophisticated and highly educated.
E)  It can only be used to sell industrial products.F) A) and E)
G) All of the above A

Question 10

In which of the following conditions does arbitrage occur?

Accepted Answer

A)  When a firm offers a product at low prices through discount coupons and promotions
B)  When a firm sells a product at higher prices to make a profit from relatively fewer sales
C)  When a firm imports products from a manufacturer and distributes them directly through retail outlets
D)  When a firm purchases products in a country where prices are lower and resells them in a country where prices are higher
E)  When a firm prices its products at the least cost,risking losses,in order to grab market shareF) A) and B)
G) B) and C)

Question 11

Which of the following pricing strategies can run afoul of antidumping regulations?

Accepted Answer

A)  experience curve pricing
B)  premium pricing
C)  market-based pricing
D)  dynamic pricing
E)  price skimmingF) C) and D)
G) D) and E)

Question 12

A critical aspect of the marketing function is identifying gaps in the market so that a firm can develop new products to fill those gaps.

Accepted Answer

A) True 
 B)False

Question 13

In terms of communication strategy,_____ refers to the situation when the receiver of a message evaluates the message based on the status or image of the sender.

Accepted Answer

A)  source effects
B)  noise levels
C)  cultural barriers
D)  pull strategy
E)  push strategyF) A) and E)
G) C) and D)

Question 14

A firm's ability to use a pull marketing strategy is limited in some countries by media availability.

Accepted Answer

A) True 
 B)False

Question 15

When Jones Foods decided to enter Germany,a highly developed market,it found that it competed with hundreds of brands.In terms of communication strategy,in highly developed countries such as Germany which is typically true?

Accepted Answer

A)  noise is extremely high
B)  source effects are always positive
C)  country of origin effects are not applicable
D)  cultural barriers do not exist
E)  pull strategies are more important than push strategiesF) C) and E)
G) C) and D)

Question 16

Which of the following is an argument in favor of standardized advertising?

Accepted Answer

A)  Consumer tastes and preferences are universal.
B)  A message that works in one nation will invariably work in every other country.
C)  Advertising regulations always promote standardized advertising.
D)  Many brand names are global.
E)  The costs of value creation may be increased by standardized advertising.F) B) and E)
G) B) and C)

Question 17

With regard to communication strategies,what is the difference between a push and a pull strategy?

Accepted Answer

The main decision with regard to communi...

Question 18

The members of a cross-functional team should have

Accepted Answer

A)  low standing within their respective functions.
B)  the ability to put functional and national advocacy first.
C)  the ability to contribute functional expertise.
D)  the ability to solely focus on the ongoing work of their respective functions.
E)  the ability to work on several projects simultaneously.F) A) and B)
G) None of the above

Question 19

Which of the following is an important attribute for a product development team to function effectively and meet all of its development milestones?

Accepted Answer

A)  It should be led by a "heavyweight" project manager who has high status within the organization.
B)  The team members should always be physically in diverse locations in order to cover multiple bases.
C)  It should have preset processes for communication and conflict resolution that are developed by top management.
D)  It should have at least three members from each key function included.
E)  Its team members should be a part of more than two cross-functional teams.F) A) and B)
G) A) and E)

Question 20

Harbinger Products competes in the branded consumer foods market.Since its domestic (U.S.) market is getting quite competitive,the company wants to expand internationally.The company's CFO,Bing Jones wants to sell the company's products "as-is" in foreign markets because he wants to minimize costs.Shayna Rodriguez,the company's marketing manager is vehemently opposed to this idea.She believes that the company has to address the product attributes,distribution strategy,communication strategy,and pricing strategy for each of the markets that the company is considering enter.What is Shayna Rodriguez referring to?

Accepted Answer

A)  market imperfections
B)  marketing mix
C)  marketing intermediaries
D)  marketing objectives
E)  marketing planF) A) and D)
G) A) and E)

Exam 16: Global Marketing and Research and Development

Many international businesses try to counter negative source effects by deemphasizing their foreign origins.

Correct Answer
verified

Describe the differences in distribution systems in various countries in terms of channel exclusivity.

Correct Answer
verified
An exclusive distribution channel is one...
View Answer

One consequence of tight cross-functional integration between research and development (R&D) ,production,and marketing is

Correct Answer
verified
C

In the context of strategic pricing,_____ takes place whenever a firm sells a product for a price that is less than the cost of producing it.

Correct Answer
verified

Which of the following is necessary for a firm to ensure profitable price discrimination?

Correct Answer
verified

What kind of demand is seen when a small change in price produces a large change in demand?

Correct Answer
verified

If a firm favors a push strategy,using direct selling to educate potential consumers about the features of its products,what kind of products would it most likely sell?

Correct Answer
verified
D

A pull strategy refers to a marketing strategy that emphasizes personal selling rather than mass media advertising in the promotional mix.

Correct Answer
verified

Which of the following is a drawback of a push strategy?

Correct Answer
verified
A

In which of the following conditions does arbitrage occur?

Correct Answer
verified

Which of the following pricing strategies can run afoul of antidumping regulations?

Correct Answer
verified

A critical aspect of the marketing function is identifying gaps in the market so that a firm can develop new products to fill those gaps.

Correct Answer
verified

In terms of communication strategy,_____ refers to the situation when the receiver of a message evaluates the message based on the status or image of the sender.

Correct Answer
verified

A firm's ability to use a pull marketing strategy is limited in some countries by media availability.

Correct Answer
verified

When Jones Foods decided to enter Germany,a highly developed market,it found that it competed with hundreds of brands.In terms of communication strategy,in highly developed countries such as Germany which is typically true?

Correct Answer
verified

Which of the following is an argument in favor of standardized advertising?

Correct Answer
verified

With regard to communication strategies,what is the difference between a push and a pull strategy?

Correct Answer
verified
The main decision with regard to communi...
View Answer

The members of a cross-functional team should have

Correct Answer
verified

Which of the following is an important attribute for a product development team to function effectively and meet all of its development milestones?

Correct Answer
verified

Correct Answer
verified

Exam 16: Global Marketing and Research and Development

Many international businesses try to counter negative source effects by deemphasizing their foreign origins.

Correct AnswerverifiedShow Answer

Describe the differences in distribution systems in various countries in terms of channel exclusivity.

Correct AnswerverifiedAn exclusive distribution channel is one...View AnswerShow Answer

One consequence of tight cross-functional integration between research and development (R&D) ,production,and marketing is

Correct AnswerverifiedC

In the context of strategic pricing,_____ takes place whenever a firm sells a product for a price that is less than the cost of producing it.

Correct AnswerverifiedShow Answer

Which of the following is necessary for a firm to ensure profitable price discrimination?

Correct AnswerverifiedShow Answer

What kind of demand is seen when a small change in price produces a large change in demand?

Correct AnswerverifiedShow Answer

If a firm favors a push strategy,using direct selling to educate potential consumers about the features of its products,what kind of products would it most likely sell?

Correct AnswerverifiedD

A pull strategy refers to a marketing strategy that emphasizes personal selling rather than mass media advertising in the promotional mix.

Correct AnswerverifiedShow Answer

Which of the following is a drawback of a push strategy?

Correct AnswerverifiedA

In which of the following conditions does arbitrage occur?

Correct AnswerverifiedShow Answer

Which of the following pricing strategies can run afoul of antidumping regulations?

Correct AnswerverifiedShow Answer

A critical aspect of the marketing function is identifying gaps in the market so that a firm can develop new products to fill those gaps.

Correct AnswerverifiedShow Answer

In terms of communication strategy,_____ refers to the situation when the receiver of a message evaluates the message based on the status or image of the sender.

Correct AnswerverifiedShow Answer

A firm's ability to use a pull marketing strategy is limited in some countries by media availability.

Correct AnswerverifiedShow Answer

When Jones Foods decided to enter Germany,a highly developed market,it found that it competed with hundreds of brands.In terms of communication strategy,in highly developed countries such as Germany which is typically true?

Correct AnswerverifiedShow Answer

Which of the following is an argument in favor of standardized advertising?

Correct AnswerverifiedShow Answer

With regard to communication strategies,what is the difference between a push and a pull strategy?

Correct AnswerverifiedThe main decision with regard to communi...View AnswerShow Answer

The members of a cross-functional team should have

Correct AnswerverifiedShow Answer

Which of the following is an important attribute for a product development team to function effectively and meet all of its development milestones?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Correct Answer
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Correct Answer
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An exclusive distribution channel is one...
View Answer

Correct Answer
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C

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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D

Correct Answer
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Correct Answer
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A

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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The main decision with regard to communi...
View Answer

Correct Answer
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Correct Answer
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Correct Answer
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