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Rivalry is intense in nations with conditions of __________ consumer demand,__________ supplier bases,and __________ new entrant potential from related industries.


A) weak; weak; high
B) strong; strong; low
C) weak; weak; low
D) strong; strong; high

E) A) and B)
F) A) and C)

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Globalization opens the doors for companies to attract new customers.One of the challenges is to determine how to meet the needs of these customers who have


A) different income levels.
B) low income levels.
C) high income levels.
D) steady income levels.

E) A) and D)
F) All of the above

Correct Answer

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The sale of Boeing commercial aircraft and Microsoft operating systems in many countries enables these companies to benefit from


A) higher prices in their domestic markets.
B) reducing their exposure to currency risks.
C) economies of scale.
D) optimizing the location for many activities in their value chain.

E) B) and C)
F) B) and D)

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Similarity of culture,laws,rules,and norms encourages


A) regionalization.
B) globalization.
C) trans-nationalization.
D) ethnocentric expansion.

E) A) and C)
F) A) and B)

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Customer needs and interests are becoming increasingly divergent worldwide,according to Theodore Levitt.

A) True
B) False

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According to Michael Porter,firms that have experienced intense domestic competition are


A) unlikely to have the time or resources to compete abroad.
B) more likely to demand protection from their governments.
C) most likely to design strategies aimed primarily at the domestic market.
D) more likely to design strategies that will allow them to successfully compete abroad.

E) B) and C)
F) All of the above

Correct Answer

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Which of the following types of international firms are most likely to benefit from a global strategy as opposed to a multidomestic strategy?


A) firms that compete in industries in which consumer preferences vary substantially in each country
B) firms in industries that are expanding very rapidly
C) firms in industries that have value added by sales and marketing departments
D) firms in industries that have much value added in research and design or manufacturing

E) A) and D)
F) B) and D)

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Which of the following is not a risk associated with a global strategy?


A) A firm with only one manufacturing location must export its product, sometimes at great distance from the operation.
B) The geographic concentration of any activity may also tend to isolate that activity from the targeted markets.
C) Concentrating an activity in a single location makes the rest of the firm dependent on that location.
D) The pressures for local adaptation may elevate the cost structure of the firm.

E) B) and D)
F) None of the above

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Multinational companies,like GE,take advantage of globalization to tap into talent around the world in order to build products.

A) True
B) False

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In the quest to achieve competitive advantage in global markets,competitive pressures require that firms do what they can to _______ unit costs so that consumers will not perceive their product and service offerings as too expensive.


A) raise
B) decentralize
C) define
D) lower

E) B) and C)
F) A) and D)

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Fees that a multinational receives from a foreign licensee in return for its use of intellectual property (trademark,patent,trade secret,technology) are usually called


A) transfer prices.
B) dividends.
C) royalties.
D) intra-corporate inflows.

E) C) and D)
F) A) and B)

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Which one of the following is not a limitation of a global strategy?


A) limited ability to adapt to local markets
B) the ability to locate activities in optimal locations
C) the concentration of activities may increase dependence on a single facility
D) single locations may lead to higher tariffs and transportation costs

E) None of the above
F) C) and D)

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Which one of the following is one of the Theodore Levitt assumptions supporting a pure global strategy?


A) Consumers are willing to pay more for specific product features.
B) Customer needs and interests are becoming more dissimilar.
C) MNCs can successfully compete globally by aggressively pricing products at the sacrifice of product features.
D) If the world markets are treated as heterogeneous, substantial economies of scale are easily achieved.

E) A) and D)
F) B) and D)

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The rise of _________ capitalism around the world creates tremendous business opportunities for multinational corporations.


A) social
B) multinational
C) market
D) democratic

E) A) and C)
F) None of the above

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The trade among nations has increased dramatically in recent years,and it is estimated that by 2015 the trade ________ nations will exceed the trade _______ nations.


A) within; across
B) across; within
C) with; outside of
D) above; within

E) A) and B)
F) None of the above

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The form of entry strategy into international operations that offers the lowest level of control for the domestic corporation would be


A) franchising.
B) licensing.
C) joint venture.
D) exporting.

E) A) and C)
F) A) and B)

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According to the Euromoney magazine 2014 annual Country Risk Rating,which one of the following countries has the highest economic risk?


A) South Korea
B) China
C) Colombia
D) Argentina

E) None of the above
F) All of the above

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As in the case of Siebel Systems (now part of Oracle) ,elements of a global strategy may facilitate the competitive advantage of differentiation by


A) increased freedom of individual business units to adapt to local tastes.
B) the creation of a worldwide network to achieve consistent service regardless of location.
C) flexibility in applying Research and Development to meet country-specific needs.
D) tailoring products to meet country-specific needs.

E) All of the above
F) A) and C)

Correct Answer

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A natural regional trade bloc based upon language affinity is the region from Algeria and Morocco to Oman and Yemen.

A) True
B) False

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Expanding the global presence of a firm automatically increases its scale of operations.

A) True
B) False

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