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For a purely competitive firm, the demand curve facing it is the same as its marginal revenue curve.

A) True
B) False

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In contrast to American firms, Japanese firms frequently make lifetime employment commitments to their workers and agree not to lay them off when product demand is weak. Other things being equal, we would expect Japanese firms to


A) face more elastic product demand curves than American firms.
B) have relatively greater variable costs than American firms.
C) discontinue production at higher product prices than would American firms.
D) continue to produce in the short run at lower prices than would American firms.

E) B) and D)
F) None of the above

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Farmer Jones is producing wheat and must accept the market price of $6.00 per bushel. At this time, her average total costs and her marginal costs both equal $8.00 per bushel. Her average variable costs are $5 per bushel. In order to maximize profits or minimize losses in the short run, farmer Jones should


A) increase output.
B) increase selling price.
C) produce zero output and close down.
D) continue producing, but reduce output.

E) A) and D)
F) None of the above

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For a purely competitive firm, total revenue


A) is price times quantity sold.
B) increases by a constant absolute amount as output expands.
C) graphs as a straight upsloping line from the origin.
D) has all of these characteristics.

E) All of the above
F) A) and C)

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The demand curve in a purely competitive industry is , while the demand curve to a single firm in that industry is .


A) perfectly inelastic; perfectly elastic
B) downsloping; perfectly elastic
C) downsloping; perfectly inelastic
D) perfectly elastic; downsloping

E) A) and B)
F) A) and D)

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Competitive firms are price takers largely because of intensive advertising by their competitors.

A) True
B) False

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If a purely competitive firm shuts down in the short run,


A) its loss will be zero.
B) it will realize a loss equal to its total variable costs.
C) it will realize a loss equal to its total fixed costs.
D) it will realize a loss equal to its explicit costs.

E) B) and D)
F) B) and C)

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Price is constant to the individual firm selling in a purely competitive market because


A) the firm's demand curve is downsloping.
B) of product differentiation reinforced by extensive advertising.
C) each seller supplies a negligible fraction of total supply.
D) marginal costs are constant.

E) A) and D)
F) C) and D)

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If the market demand for the product increases, in the short run a purely competitive firm


A) will not change its output quantity because there are so many firms that the individual firm will not be affected by the change.
B) will earn higher profits or experience smaller losses as a result of the change in the market.
C) will experience no change in costs as it steps up production in response to the change in the market.
D) can employ more inputs and increase the size of its plant, to respond to the change in the market.

E) A) and C)
F) A) and B)

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In answering the question, assume a graph in which dollars are measured on the vertical axis and output on the horizontal axis. For a purely competitive firm,


A) marginal revenue will graph as an upsloping line.
B) the demand curve will lie above the marginal revenue curve.
C) the marginal revenue curve will lie above the demand curve.
D) the demand and marginal revenue curves will coincide.

E) C) and D)
F) A) and C)

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In which market model are the conditions of entry the most difficult?


A) monopolistic competition
B) pure competition
C) pure monopoly
D) oligopoly

E) C) and D)
F) A) and D)

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T-Shirt Enterprises is selling in a purely competitive market. It is producing 3,000 units, selling them for $2.00 each. At this level of output, the average total cost is 2.50 and the average variable cost is $2.20. Based on these data, the firm should


A) shut down in the short run.
B) decrease output to 2,500 units.
C) continue to produce 3,000 units.
D) increase output to 3,500 units.

E) B) and C)
F) A) and D)

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The demand curve for a purely competitive industry is perfectly elastic, but the demand curves faced by individual firms in such an industry are downsloping.

A) True
B) False

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Which of the following is a feature of a purely competitive market?


A) Price differences exist between firms producing the same product.
B) There are significant barriers to entry into the industry.
C) The industry's demand curve is perfectly elastic.
D) Products are standardized or homogeneous.

E) C) and D)
F) A) and D)

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The total revenue of a purely competitive firm from selling 6 units of output is $48. Based on this information, the unit price of the output must be


A) $8.
B) $42.
C) $288.
D) $54.

E) None of the above
F) B) and C)

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Assume the XYZ Corporation is producing 20 units of output. It is selling this output in a purely competitive market at $10 per unit. Its total fixed costs are $100 and its average variable cost is $3 at 20 units of output. This corporation


A) should close down in the short run.
B) is maximizing its profits.
C) is realizing a loss of $60.
D) is realizing an economic profit of $40.

E) C) and D)
F) A) and D)

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The short-run supply curve for a competitive firm is the


A) entire MC curve.
B) segment of the MC curve lying below the AVC curve.
C) segment of the MC curve lying above the AVC curve.
D) segment of the AVC curve lying to the right of the MC curve.

E) A) and B)
F) A) and C)

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A firm sells a product in a purely competitive market. The marginal cost of the product at the current output of 500 units is $1.50. The average variable cost is $1.00. The market price of the product is $1.25. To maximize profits or minimize losses, the firm should


A) continue producing 500 units.
B) continue production, but produce less than 500 units.
C) increase production to more than 500 units.
D) shut down.

E) A) and B)
F) None of the above

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Firms seek to maximize


A) per unit profit.
B) total revenue.
C) total profit.
D) market share.

E) A) and B)
F) A) and C)

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In the short run, a purely competitive seller will shut down if


A) it cannot produce at an economic profit.
B) price is less than average variable cost at all outputs.
C) price is less than average fixed cost at all outputs.
D) there is no point at which marginal revenue and marginal cost are equal.

E) A) and D)
F) All of the above

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