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Exam 9: Developing a Global Vision

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Question 51

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With a _____,a firm produces standardized products to be sold the same way all over the world.

A) traditional marketing strategy
B) global marketing standardization approach
C) product extension approach
D) culturally based marketing strategy
E) synergistic approach to marketing

F) D) and E)
G) B) and E)

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Question 52

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A multinational company that makes a labor-intensive product would be interested in the _____ makeup of countries.Factors such as median age,gender,and literacy rates would determine the success of its global expansion.

A) demographic
B) lifestyle
C) natural
D) cultural
E) economic

F) C) and E)
G) All of the above

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Question 53

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Which of the following statements about the European Union (EU) is true?

International Marketing,Inc.is a company located in Brazil that assists businesses exporting products to Brazil.This company helps with financing,shipping,and any aspect of marketing a product from another country to Brazil.This company is an example of a(n) :

Many people fear world trade because it:

Breathe Right CNS, Inc. is the manufacturer of Breathe Right nasal strips, a spring-loaded adhesive device that sticks on your nose to open up the nasal passages. Since their introduction in the United States, Breathe Right strips have been used by athletes hoping to improve their performance through increased oxygen flow, snorers hoping for a sound night's sleep, and allergy and cold sufferers looking for relief from their stuffy noses. Because CNS is a small company, it initially had trouble promoting its product. Then San Francisco 49er Jerry Rice started regularly wearing them, and U.S. sales took off. Today, Breathe Right strips are marketed in more than 40 countries. When CNS decided to expand globally, its size made it look for a partner. It chose 3M because 3M already had a global market distribution system and because the Breathe Right strips complemented the 3M first aid product line. -Refer to Breathe Right.How people value a sound night's sleep is an example of which element of the global environment?

Apple,Inc.used its Mac and PC guy ad in countries around the world.The company simply modified the characters a bit to fit the culture.Apple is attempting to market the Mac using:

Patch Products is an Australian company that has given permission to several Latin American companies to manufacture and market its patented Spanish/English children's frame tray puzzles.Because Patch uses licensing as its global marketing strategy,it:

AFLAC has had to ditch the AFLAC duck in its Japanese commercials because the Japanese consumer does not like to be yelled at.Since Japan is the source of about 70 percent of the insurance company's business,it had no trouble adopting a _____ strategy.

Breathe Right CNS, Inc. is the manufacturer of Breathe Right nasal strips, a spring-loaded adhesive device that sticks on your nose to open up the nasal passages. Since their introduction in the United States, Breathe Right strips have been used by athletes hoping to improve their performance through increased oxygen flow, snorers hoping for a sound night's sleep, and allergy and cold sufferers looking for relief from their stuffy noses. Because CNS is a small company, it initially had trouble promoting its product. Then San Francisco 49er Jerry Rice started regularly wearing them, and U.S. sales took off. Today, Breathe Right strips are marketed in more than 40 countries. When CNS decided to expand globally, its size made it look for a partner. It chose 3M because 3M already had a global market distribution system and because the Breathe Right strips complemented the 3M first aid product line. -Refer to Breathe Right.To market the nasal strips in countries outside the United States,CNS and 3M provided the strips to the national sports teams.For example,sales in South Africa took off when the entire South African rugby team wore the strips when they won the World Cup of rugby.This example primarily illustrates the use of which element of the global marketing mix?

All of the following are reasons for dumping EXCEPT:

The form of global organization that provides the highest potential for return on investment as well as the highest level of risk is contract manufacturing.

A company that is capital intensive:

Apple,Inc.has partnerships with wireless carriers in Japan,Spain,and a handful of other European countries.Apple works with suppliers and retailers worldwide.This means that Apple is a:

All of the following statements about global marketing are true EXCEPT:

When developing countries began encouraging foreign investors and imports,companies like Black & Decker and Pillsbury offered a wide array of products to countries throughout the world.Because of enormous populations in developing countries,these companies predicted a potential for strong annual sales.However,in addition to total population,companies must not overlook _____ factors such as distribution of people within a country and household incomes.

A(n) _____ is a limit on the amount of a specific product that can enter a country.

With _____,a domestic firm buys part of a foreign company or joins with a foreign company to create a new entity.

Muslim countries are receptive to most Disney products,but they have asked Disney not to include Piglet when it sells its Winnie the Pooh characters because Muslims (as a part of their religious beliefs) contend that pork in any form is unclean.This is an example of a _____ factor that directly affects Disney's global operation.

The European Union accused South Korea of selling ships at a loss in an attempt to push its European rivals out of the market.In other words,South Korea was accused of: