Question 1

Environmental scanning refers to

Accepted Answer

A)  assessing any possible negative impact a firm's activities might have on the local ecology.
B)  continually acquiring information on events occurring outside the organization to identify and interpret potential trends.
C)  setting up a regular schedule to assess the performance of different divisions within a firm.
D)  initiating an internal talent search to identify employees who can think "outside the box" to generate solutions to marketing problems caused by changes in the marketing environment.
E)  requiring all employees to spend time outside the office to avoid the "ivory tower" syndrome.F) C) and E)
G) None of the above

Question 2

The name given to the generational cohort who are described as self-reliant, supportive of racial and ethnic diversity, and better educated than previous generations is

Accepted Answer

A)  Generation Z.
B)  Generation Y.
C)  millennials.
D)  Generation X.
E)  baby boomers.F) All of the above
G) A) and B)

Question 3

Identify the five environmental forces that affect an organization, and explain using the coffee industry as an example. What might you predict would be the future of the coffee industry.

Accepted Answer

Environmental trends typically arise fro...

Question 4

The Sierra Club is the oldest continuously operating environmental organization. By 2001, its growth had plateaued. To rekindle interest in the organization, its members elected a new 23-year-old president who promised to use MTV artists to create public service announcements about the organization targeting his generational cohort, who are members of

Accepted Answer

A)  Generation X.
B)  Generation Y.
C)  Generation Z.
D)  baby busters.
E)  baby boomers.F) C) and E)
G) B) and D)

Question 5

Younger members of Generation Y are idealistic and eager to get started as a force for good. One way they hope to achieve their goal is through

Accepted Answer

A)  environmental responsibility.
B)  political activism.
C)  intergenerational dialogue.
D)  fiscal conservatism.
E)  educational reform.F) All of the above
G) B) and C)

Question 6

The best-known self-regulatory group is the __________, which is a voluntary alliance of companies whose goal is to help maintain fair practices.

Accepted Answer

A)  U.S. Department of Justice
B)  National Chamber of Commerce
C)  Better Business Bureau
D)  Federal Trade Commission
E)  National Federation of Independent BusinessF) All of the above
G) A) and B)

Question 7

All of the following are time periods that the U.S. economy experienced a period of recession except

Accepted Answer

A)  1973-1975.
B)  1981-1982.
C)  1990-1991.
D)  2007-2009.
E)  2010-2013.F) B) and E)
G) A) and B)

Question 8

The first major federal legislation passed to forbid contracts, combinations, or conspiracies in restraint of trade in the United States was the

Accepted Answer

A)  Lanham Act.
B)  Sherman Antitrust Act.
C)  Federal Trade Commission Act.
D)  Robinson-Patman Act.
E)  Clayton Act.F) B) and E)
G) B) and D)

Question 9

The use of coupons is a frequently used marketing tactic for which form of competition?

Accepted Answer

A)  pure competition
B)  cross-market competition
C)  an oligopoly
D)  a monopoly
E)  monopolistic competitionF) C) and D)
G) A) and B)

Question 10

The first major federal legislation passed to encourage competition in the United States was the

Accepted Answer

A)  Sherman Antitrust Act.
B)  Lanham Act.
C)  Federal Trade Commission Act.
D)  Robinson-Patman Act.
E)  Clayton Act.F) A) and D)
G) All of the above

Question 11

The generational cohort known as __________ was born during the baby bust era when the number of children born each year was declining.

Accepted Answer

A)  Generation Z
B)  Generation Y
C)  millennials
D)  Generation X
E)  baby boomersF) A) and E)
G) A) and C)

Question 12

Which of these laws came about as a response to the 1960s grassroots movement known as consumerism?

Accepted Answer

A)  Robinson-Patman Act
B)  Clayton Act
C)  Digital Millennium Copyright Act
D)  FTC Act
E)  Consumer Product Safety ActF) B) and D)
G) C) and E)

Question 13

Publishers were surprised by the dramatic success of the book Fifty Shades of Grey and believe that it will likely generate a fresh cycle of female-targeted romances packaged for the mainstream reader. This is an example of __________ force impacting the marketing environment.

Accepted Answer

A)  an economic
B)  a competitive
C)  a technological
D)  a social
E)  a regulatoryF) A) and C)
G) A) and E)

Question 14

Facebook has approximately what fraction of the world's population as customers?

Accepted Answer

A)  one-half
B)  one-third
C)  one-quarter
D)  one-fifth
E)  one-seventhF) A) and D)
G) B) and D)

Question 15

Self-regulation refers to

Accepted Answer

A)  governmental guidelines that suggest what is legal and ethical and what is not.
B)  a self-imposed set of rules set by a specific industry watchdog group that dictates legal and ethical behaviors.
C)  an alternative to government control where an industry attempts to police itself.
D)  voluntary compliance to governmental rules and regulations set for a specific industry.
E)  a set of rules created and enforced by the FTC to which all members of an industry voluntarily agree to comply.F) None of the above
G) A) and C)

Question 16

Americans born between 1977 and 1994 are referred to as

Accepted Answer

A)  Generation X.
B)  baby boomers.
C)  Generation Y.
D)  baby busters.
E)  Generation Z.F) B) and D)
G) D) and E)

Question 17

The generation of children born between 1977 and 1994 is sometimes referred to as

Accepted Answer

A)  echo busters.
B)  baby busters.
C)  the lost generation.
D)  the baby boomerang.
E)  the millennials.F) C) and E)
G) All of the above

Question 18

F. Hoffman-LaRoche Ltd. and BASF AG, two international pharmaceutical companies, were ordered to pay $725 million in fines for plotting to raise and fix prices of vitamins used in virtually every home in the United States. This is an example of how __________ forces affect the marketing environment.

Accepted Answer

A)  economic
B)  ecological
C)  technological
D)  social
E)  regulatoryF) D) and E)
G) A) and E)

Question 19

In __________ economy, the cost to produce and buy products and services escalates as prices increase.

Accepted Answer

A)  an inflationary
B)  an expansionary
C)  a deflationary
D)  a recessionary
E)  a depressiveF) D) and E)
G) C) and E)

Question 20

The social forces in the environment include the __________ of the population and its culture.

Accepted Answer

A)  living standards
B)  social classes
C)  cohorts
D)  ethics
E)  demographic characteristicsF) B) and D)
G) B) and C)

Exam 3: Scanning the Marketing Environment

Self-regulation refers to

Correct Answer
verified

Which of these laws came about as a response to the 1960s grassroots movement known as consumerism?

Correct Answer
verified

Identify the five environmental forces that affect an organization, and explain using the coffee industry as an example. What might you predict would be the future of the coffee industry.

Correct Answer
verified
Environmental trends typically arise fro...
View Answer

Americans born between 1977 and 1994 are referred to as

Correct Answer
verified

Facebook has approximately what fraction of the world's population as customers?

Correct Answer
verified

Publishers were surprised by the dramatic success of the book Fifty Shades of Grey and believe that it will likely generate a fresh cycle of female-targeted romances packaged for the mainstream reader. This is an example of __________ force impacting the marketing environment.

Correct Answer
verified

All of the following are time periods that the U.S. economy experienced a period of recession except

Correct Answer
verified

Younger members of Generation Y are idealistic and eager to get started as a force for good. One way they hope to achieve their goal is through

Correct Answer
verified

In __________ economy, the cost to produce and buy products and services escalates as prices increase.

Correct Answer
verified

The first major federal legislation passed to encourage competition in the United States was the

Correct Answer
verified

The name given to the generational cohort who are described as self-reliant, supportive of racial and ethnic diversity, and better educated than previous generations is

Correct Answer
verified

The use of coupons is a frequently used marketing tactic for which form of competition?

Correct Answer
verified

The first major federal legislation passed to forbid contracts, combinations, or conspiracies in restraint of trade in the United States was the

Correct Answer
verified

Environmental scanning refers to

Correct Answer
verified

F. Hoffman-LaRoche Ltd. and BASF AG, two international pharmaceutical companies, were ordered to pay $725 million in fines for plotting to raise and fix prices of vitamins used in virtually every home in the United States. This is an example of how __________ forces affect the marketing environment.

Correct Answer
verified

The best-known self-regulatory group is the __________, which is a voluntary alliance of companies whose goal is to help maintain fair practices.

Correct Answer
verified

The generational cohort known as __________ was born during the baby bust era when the number of children born each year was declining.

Correct Answer
verified

The social forces in the environment include the __________ of the population and its culture.

Correct Answer
verified

The generation of children born between 1977 and 1994 is sometimes referred to as

Correct Answer
verified

Correct Answer
verified

Exam 3: Scanning the Marketing Environment

Self-regulation refers to

Correct AnswerverifiedShow Answer

Which of these laws came about as a response to the 1960s grassroots movement known as consumerism?

Correct AnswerverifiedShow Answer

Identify the five environmental forces that affect an organization, and explain using the coffee industry as an example. What might you predict would be the future of the coffee industry.

Correct AnswerverifiedEnvironmental trends typically arise fro...View AnswerShow Answer

Americans born between 1977 and 1994 are referred to as

Correct AnswerverifiedShow Answer

Facebook has approximately what fraction of the world's population as customers?

Correct AnswerverifiedShow Answer

Publishers were surprised by the dramatic success of the book Fifty Shades of Grey and believe that it will likely generate a fresh cycle of female-targeted romances packaged for the mainstream reader. This is an example of __________ force impacting the marketing environment.

Correct AnswerverifiedShow Answer

All of the following are time periods that the U.S. economy experienced a period of recession except

Correct AnswerverifiedShow Answer

Younger members of Generation Y are idealistic and eager to get started as a force for good. One way they hope to achieve their goal is through

Correct AnswerverifiedShow Answer

In __________ economy, the cost to produce and buy products and services escalates as prices increase.

Correct AnswerverifiedShow Answer

The first major federal legislation passed to encourage competition in the United States was the

Correct AnswerverifiedShow Answer

The name given to the generational cohort who are described as self-reliant, supportive of racial and ethnic diversity, and better educated than previous generations is

Correct AnswerverifiedShow Answer

The use of coupons is a frequently used marketing tactic for which form of competition?

Correct AnswerverifiedShow Answer

The first major federal legislation passed to forbid contracts, combinations, or conspiracies in restraint of trade in the United States was the

Correct AnswerverifiedShow Answer

Environmental scanning refers to

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

The best-known self-regulatory group is the __________, which is a voluntary alliance of companies whose goal is to help maintain fair practices.

Correct AnswerverifiedShow Answer

The generational cohort known as __________ was born during the baby bust era when the number of children born each year was declining.

Correct AnswerverifiedShow Answer

The social forces in the environment include the __________ of the population and its culture.

Correct AnswerverifiedShow Answer

The generation of children born between 1977 and 1994 is sometimes referred to as

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

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verified
Environmental trends typically arise fro...
View Answer

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