Question 1

Recent legislation including the Telephone Consumer Protection Act and the Controlling the Assault of Non-solicited Pornography and Marketing (CAN-SPAM)  Act are reforms that are

Accepted Answer

A)  promotion-related.
B)  price-related.
C)  distribution-related.
D)  self-regulated.
E)  product-related.F) C) and D)
G) A) and B)

Question 2

The social forces of the environment include the demographic characteristics of the population and its

Accepted Answer

A)  geographic locations.
B)  social classes.
C)  cohorts.
D)  culture.
E)  ethics.F) B) and D)
G) None of the above

Question 3

Which of the following laws has the purpose of protecting competition?

Accepted Answer

A)  Prevention and Enforcement Act
B)  Clayton Act
C)  Federal Trade Commission Act
D)  Fair Trade Act
E)  Unfair Practices ActF) A) and E)
G) D) and E)

Question 4

An information- and communication-based electronic exchange environment mostly occupied by sophisticated computer and telecommunications technologies and digital offerings is referred to as

Accepted Answer

A)  Internet marketing.
B)  marketspace.
C)  electronic commerce.
D)  marketplace.
E)  e-exchange.F) B) and C)
G) A) and B)

Question 5

Consumers are buying hybrid gas-electric automobiles such as the Toyota Prius. This is an example of which increasingly common cultural value?

Accepted Answer

A)  preserving the environment
B)  paying the least amount possible for products
C)  reducing inequality among competing brands
D)  believing in fate
E)  reducing cognitive dissonanceF) B) and E)
G) None of the above

Question 6

Oil prices have an impact on transportation costs for many types of products. Should oil prices change, the price consumers pay for products often is adjusted accordingly. Changing oil prices would be an example of __________ force.

Accepted Answer

A)  a social
B)  an economic
C)  a technological
D)  a competitive
E)  a regulatoryF) C) and E)
G) A) and E)

Question 7

Many changes in the environment occurred to create the need for the services of Best Buy's Geek Squad. Future changes are also likely to change the way Geek Squad operates. An environmental scan helps illustrate the changes. What are some of the key changes that are occurring?

Accepted Answer

The most obvious changes may be related ...

Question 8

As the director of marketing for a local hospital that specializes in caring for limited mobility patients and related health issues, you must conduct an environmental scan to help create a five-year marketing plan for the hospital. Which of the following environmental trends should you consider to be the most important?

Accepted Answer

A)  The number of people in the geographic area who are 65 years or older will increase by 23 percent during the next five years.
B)  By the year 2030, baby boomers will all be 65 or older.
C)  The local community has seen a rise in dual-income households.
D)  By the year 2025, robotics will play a major role in surgical procedures.
E)  Twenty percent of the local population is of Hispanic origin.F) C) and D)
G) A) and B)

Question 9

Ads appealing to interests such as retirement housing and financial planning are targeted at which generational cohort?

Accepted Answer

A)  echo-boomers
B)  Generation Xers
C)  Generation Yers
D)  baby boomers
E)  baby bustersF) B) and C)
G) C) and D)

Question 10

Generation X consumers indicate they want online customer support; websites that are comprehensive, professional, and interactive; and advertising that is authentic, family-oriented, and unique. Generation X is also replacing baby boomers as the largest segment of business travelers. In response, American Airlines is offering travelers in-flight Wi-Fi, entertainment on demand, and personal power ports. This is an example of how __________ forces impact the marketing environment.

Accepted Answer

A)  economic
B)  competitive
C)  social
D)  technological
E)  regulatoryF) A) and E)
G) A) and D)

Question 11

According to the textbook, four new technologies are expected to have an impact on marketing. These are:

Accepted Answer

A)  biotechnology, smart grid services, natural user interfaces, and social networks.
B)  neuron technology, lithium batteries, cloud computing, and wireless power.
C)  crowdsourcing, genomics, QR codes, and smart bio watches.
D)  the Internet of Things, five-sense computing (computers with all five senses) , smart grid electricity services, and 3-D technologies.
E)  nanotechnology, autobots, cloud computing, and electric cars.F) All of the above
G) B) and C)

Question 12

The 50 million people of the population born between 1965 and 1976, also called the baby bust, refers to

Accepted Answer

A)  Generation X.
B)  millennials.
C)  Generation Y.
D)  Generation Z.
E)  baby boomers.F) D) and E)
G) B) and E)

Question 13

A growing trend to "Buy American" may encourage U.S. automakers to increase political pressure on Washington to pass legislation for more restrictive quotas on Japanese car imports. In addition, a decline in the value of the U.S. dollar would be instrumental in Toyota's decision to build a manufacturing plant in the United States instead of continuing to export cars from Japan. If Toyota builds the plant, its decision would reflect

Accepted Answer

A)  a reactive strategy that would impact the competitive environmental force.
B)  a proactive maneuver to manipulate and impact the social environmental force.
C)  a positive result from regulatory and economic environmental forces.
D)  a positive response to a technological environmental force.
E)  a negative impact as a result of adverse competitive, regulatory, and technological environmental forces.F) A) and D)
G) A) and E)

Question 14

Since __________ is typically regulated by the state or federal government, marketing plays a relatively small role in this setting.

Accepted Answer

A)  pure competition
B)  a pure monopoly
C)  an oligopoly
D)  monopolistic competition
E)  a megopolyF) A) and E)
G) C) and E)

Question 15

Gross income refers to

Accepted Answer

A)  the money that remains after paying for taxes and necessities.
B)  the money deducted from a person's paycheck to pay for federal, state, and local taxes.
C)  the money a consumer has left after paying taxes to use for necessities such as food, shelter, clothing, and transportation.
D)  the total amount of money made by a single individual during his or her lifetime.
E)  the total amount of money made in one year by a person, household, or family unit.F) D) and E)
G) A) and B)

Question 16

Technology is defined as

Accepted Answer

A)  any device or process based on scientific discoveries that are less than one year old.
B)  any mechanical device used in the production or distribution of a product.
C)  scientific findings that are used now or are able to generate a profit.
D)  ideas or concepts that will one day be translated into usable devices, mechanisms, or processes.
E)  the inventions or innovations from applied science or engineering research.F) B) and D)
G) D) and E)

Question 17

During a recessionary period, which of the following economic behavior would be expected?

Accepted Answer

A)  Consumer spending would decrease.
B)  Consumer use of credit would increase.
C)  Taxes would increase nationally.
D)  Property values would jump dramatically.
E)  Consumers would use the majority of their discretionary income on groceries.F) C) and E)
G) A) and C)

Question 18

Accepted Answer

A)  limits access of children to online material considered to be inappropriate or harmful.
B)  improves protection of copyrighted digital products.
C)  allows the government to collect taxes if printed materials are sold online.
D)  prevents the pirating of digital products that do not have a registered trademark.
E)  allows anyone with access to a computer to publish original materials online and seek remuneration (pay) .F) B) and D)
G) B) and C)

Question 19

The first major federal legislation passed to forbid actual monopolies or attempts to monopolize any part of trade or commerce in the United States was the

Accepted Answer

A)  Lanham Act.
B)  Federal Trade Commission Act.
C)  Robinson-Patman Act.
D)  Sherman Antitrust Act.
E)  Clayton Act.F) A) and D)
G) A) and E)

Question 20

In business, the four basic forms of competition are

Accepted Answer

A)  pure competition, limited competition, oligopoly, and monopoly.
B)  dictatorship, monarchy, oligarchy, and democracy.
C)  pure competition, cross-market competition, oligopoly, and pure monopoly.
D)  technological competition, market competition, governmental competition, and environmental competition.
E)  pure competition, monopolistic competition, oligopoly, and pure monopoly.F) A) and E)
G) C) and D)

Exam 3: Scanning the Marketing Environment

The 50 million people of the population born between 1965 and 1976, also called the baby bust, refers to

Correct Answer
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Correct Answer
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Correct Answer
verified

An information- and communication-based electronic exchange environment mostly occupied by sophisticated computer and telecommunications technologies and digital offerings is referred to as

Correct Answer
verified

Ads appealing to interests such as retirement housing and financial planning are targeted at which generational cohort?

Correct Answer
verified

The first major federal legislation passed to forbid actual monopolies or attempts to monopolize any part of trade or commerce in the United States was the

Correct Answer
verified

Technology is defined as

Correct Answer
verified

The social forces of the environment include the demographic characteristics of the population and its

Correct Answer
verified

Oil prices have an impact on transportation costs for many types of products. Should oil prices change, the price consumers pay for products often is adjusted accordingly. Changing oil prices would be an example of __________ force.

Correct Answer
verified

Correct Answer
verified

In business, the four basic forms of competition are

Correct Answer
verified

The Digital Millennium Copyright Act, signed in 1998,

Correct Answer
verified

Consumers are buying hybrid gas-electric automobiles such as the Toyota Prius. This is an example of which increasingly common cultural value?

Correct Answer
verified

Gross income refers to

Correct Answer
verified

According to the textbook, four new technologies are expected to have an impact on marketing. These are:

Correct Answer
verified

During a recessionary period, which of the following economic behavior would be expected?

Correct Answer
verified

Since __________ is typically regulated by the state or federal government, marketing plays a relatively small role in this setting.

Correct Answer
verified

Which of the following laws has the purpose of protecting competition?

Correct Answer
verified

Recent legislation including the Telephone Consumer Protection Act and the Controlling the Assault of Non-solicited Pornography and Marketing (CAN-SPAM) Act are reforms that are

Correct Answer
verified

Many changes in the environment occurred to create the need for the services of Best Buy's Geek Squad. Future changes are also likely to change the way Geek Squad operates. An environmental scan helps illustrate the changes. What are some of the key changes that are occurring?

Correct Answer
verified
The most obvious changes may be related ...
View Answer

Exam 3: Scanning the Marketing Environment

The 50 million people of the population born between 1965 and 1976, also called the baby bust, refers to

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

An information- and communication-based electronic exchange environment mostly occupied by sophisticated computer and telecommunications technologies and digital offerings is referred to as

Correct AnswerverifiedShow Answer

Ads appealing to interests such as retirement housing and financial planning are targeted at which generational cohort?

Correct AnswerverifiedShow Answer

The first major federal legislation passed to forbid actual monopolies or attempts to monopolize any part of trade or commerce in the United States was the

Correct AnswerverifiedShow Answer

Technology is defined as

Correct AnswerverifiedShow Answer

The social forces of the environment include the demographic characteristics of the population and its

Correct AnswerverifiedShow Answer

Oil prices have an impact on transportation costs for many types of products. Should oil prices change, the price consumers pay for products often is adjusted accordingly. Changing oil prices would be an example of __________ force.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

In business, the four basic forms of competition are

Correct AnswerverifiedShow Answer

The Digital Millennium Copyright Act, signed in 1998,

Correct AnswerverifiedShow Answer

Consumers are buying hybrid gas-electric automobiles such as the Toyota Prius. This is an example of which increasingly common cultural value?

Correct AnswerverifiedShow Answer

Gross income refers to

Correct AnswerverifiedShow Answer

According to the textbook, four new technologies are expected to have an impact on marketing. These are:

Correct AnswerverifiedShow Answer

During a recessionary period, which of the following economic behavior would be expected?

Correct AnswerverifiedShow Answer

Since __________ is typically regulated by the state or federal government, marketing plays a relatively small role in this setting.

Correct AnswerverifiedShow Answer

Which of the following laws has the purpose of protecting competition?

Correct AnswerverifiedShow Answer

Recent legislation including the Telephone Consumer Protection Act and the Controlling the Assault of Non-solicited Pornography and Marketing (CAN-SPAM) Act are reforms that are

Correct AnswerverifiedShow Answer

Many changes in the environment occurred to create the need for the services of Best Buy's Geek Squad. Future changes are also likely to change the way Geek Squad operates. An environmental scan helps illustrate the changes. What are some of the key changes that are occurring?

Correct AnswerverifiedThe most obvious changes may be related ...View AnswerShow Answer

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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
verified
The most obvious changes may be related ...
View Answer