Question 1

An action item list is

Accepted Answer

A)  an aid to implement a marketing plan that consists of four columns.
B)  a tool that shows the relationships through time of the various program tasks.
C)  a graphical representation of a program schedule.
D)  a systematic method to itemize the "value" of products and services.
E)  an aid to implementing a business plan and consisting of five columns.F) A) and B)
G) A) and C)

Question 2

Based on a market-product grid framework, which marketing strategy involves developing a single product for a single market?

Accepted Answer

A)  full coverage
B)  market-product concentration
C)  market specialization
D)  product specialization
E)  selective specializationF) B) and E)
G) A) and D)

Question 3

Organizational groupings based on specific customer segments are referred to as

Accepted Answer

A)  functional groupings.
B)  reseller groupings.
C)  geographical groupings.
D)  product line groupings.
E)  market-based groupings.F) A) and D)
G) D) and E)

Question 4

An action item list is an aid to implement a marketing plan that consists of four columns: (1)  the task, (2)  the person responsible for completing the task, (3)  __________, and (4)  what is to be delivered.

Accepted Answer

A)  the budget
B)  the points of difference
C)  the promotional message
D)  the date to finish the task
E)  the product or serviceF) C) and D)
G) All of the above

Question 5

The five alternative marketing strategies that can be identified by market-product grids are __________, market specialization, product specialization, selective specialization, and full coverage.

Accepted Answer

A)  diversification
B)  selective distribution
C)  product reorientation
D)  market-product concentration
E)  new-product specializationF) A) and B)
G) A) and C)

Question 6

Four basic business and management practices are what matter-"what really works," to use the phrase of the researchers who studied more than 200 management tools and techniques. These are: (1)  __________, (2)  execution, (3)  culture, and (4)  structure.

Accepted Answer

A)  ethics
B)  charismatic leadership
C)  quality
D)  strategy
E)  sustainabilityF) B) and E)
G) C) and D)

Question 7

A generic business strategy is a strategy that

Accepted Answer

A)  seeks opportunities by finding the optimum balance between marketing efficiencies versus R&D-manufacturing efficiencies.
B)  can be adopted by any firm, regardless of the product or industry involved, to achieve a competitive advantage.
C)  describes an organization's long-term course of action designed to deliver a unique customer experience while achieving its goals.
D)  states the organization's function in society, often identifying its customers, markets, products, and technologies.
E)  helps a firm search for growth opportunities from among current and new markets as well as current and new products.F) A) and E)
G) A) and C)

Question 8

Which of the following information is used in the development of the marketing program, the third step of the planning phase of the strategic marketing process?

Accepted Answer

A)  marketing return on investment
B)  market-product grids with target segments and product groupings
C)  trends for industry and competitors
D)  marketing mix actions
E)  market potential studiesF) A) and E)
G) B) and C)

Question 9

There are five alternative marketing strategies that can be identified by market-product grids: market-product concentration, __________, product specialization, selective specialization, and full coverage.

Accepted Answer

A)  diversification
B)  selective distribution
C)  market specialization
D)  product reorientation
E)  new-product specializationF) A) and E)
G) B) and E)

Question 10

People who have the authority and responsibility to advise people in line positions but cannot issue direct orders to them hold

Accepted Answer

A)  staff positions.
B)  line positions.
C)  positions on the board of directors.
D)  stakeholder positions.
E)  program champion positions.F) A) and D)
G) None of the above

Question 11

Those in staff positions have the authority and responsibility to advise people in line positions

Accepted Answer

A)  and can recommend salary and benefit adjustments for them.
B)  and serve the board of directors.
C)  and must clear all such communication with the human resources department.
D)  but cannot serve on team projects with them.
E)  but cannot issue direct orders to them.F) None of the above
G) C) and D)

Question 12

Loving Care Pets manufactures food for dogs, cats, rabbits, and gerbils specifically created for pets under three months of age. Assuming it is marketing to a single segment of "young-pet owners," in terms of the market-product grid framework, Loving Care Pets is using a __________ strategy.

Accepted Answer

A)  market-product concentration
B)  market specialization
C)  product specialization
D)  selective specialization
E)  full coverageF) C) and D)
G) B) and C)

Exam 22: Pulling It All Together: the Strategic Marketing Process

An action item list is an aid to implement a marketing plan that consists of four columns: (1) the task, (2) the person responsible for completing the task, (3) __________, and (4) what is to be delivered.

Correct Answer
verified

People who have the authority and responsibility to advise people in line positions but cannot issue direct orders to them hold

Correct Answer
verified

An action item list is

Correct Answer
verified

Those in staff positions have the authority and responsibility to advise people in line positions

Correct Answer
verified

Based on a market-product grid framework, which marketing strategy involves developing a single product for a single market?

Correct Answer
verified

A generic business strategy is a strategy that

Correct Answer
verified

Loving Care Pets manufactures food for dogs, cats, rabbits, and gerbils specifically created for pets under three months of age. Assuming it is marketing to a single segment of "young-pet owners," in terms of the market-product grid framework, Loving Care Pets is using a __________ strategy.

Correct Answer
verified

Four basic business and management practices are what matter-"what really works," to use the phrase of the researchers who studied more than 200 management tools and techniques. These are: (1) __________, (2) execution, (3) culture, and (4) structure.

Correct Answer
verified

Organizational groupings based on specific customer segments are referred to as

Correct Answer
verified

The five alternative marketing strategies that can be identified by market-product grids are __________, market specialization, product specialization, selective specialization, and full coverage.

Correct Answer
verified

Which of the following information is used in the development of the marketing program, the third step of the planning phase of the strategic marketing process?

Correct Answer
verified

There are five alternative marketing strategies that can be identified by market-product grids: market-product concentration, __________, product specialization, selective specialization, and full coverage.

Correct Answer
verified

Exam 22: Pulling It All Together: the Strategic Marketing Process

An action item list is an aid to implement a marketing plan that consists of four columns: (1) the task, (2) the person responsible for completing the task, (3) __________, and (4) what is to be delivered.

Correct AnswerverifiedShow Answer

People who have the authority and responsibility to advise people in line positions but cannot issue direct orders to them hold

Correct AnswerverifiedShow Answer

An action item list is

Correct AnswerverifiedShow Answer

Those in staff positions have the authority and responsibility to advise people in line positions

Correct AnswerverifiedShow Answer

Based on a market-product grid framework, which marketing strategy involves developing a single product for a single market?

Correct AnswerverifiedShow Answer

A generic business strategy is a strategy that

Correct AnswerverifiedShow Answer

Loving Care Pets manufactures food for dogs, cats, rabbits, and gerbils specifically created for pets under three months of age. Assuming it is marketing to a single segment of "young-pet owners," in terms of the market-product grid framework, Loving Care Pets is using a __________ strategy.

Correct AnswerverifiedShow Answer

Four basic business and management practices are what matter-"what really works," to use the phrase of the researchers who studied more than 200 management tools and techniques. These are: (1) __________, (2) execution, (3) culture, and (4) structure.

Correct AnswerverifiedShow Answer

Organizational groupings based on specific customer segments are referred to as

Correct AnswerverifiedShow Answer

The five alternative marketing strategies that can be identified by market-product grids are __________, market specialization, product specialization, selective specialization, and full coverage.

Correct AnswerverifiedShow Answer

Which of the following information is used in the development of the marketing program, the third step of the planning phase of the strategic marketing process?

Correct AnswerverifiedShow Answer

There are five alternative marketing strategies that can be identified by market-product grids: market-product concentration, __________, product specialization, selective specialization, and full coverage.

Correct AnswerverifiedShow Answer

Correct Answer
verified

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verified

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verified

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verified

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verified