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Exam 5: Consumer Behaviour

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Question 51

Multiple Choice

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Reid wants to find the perfect gift for his parents' 50^th wedding anniversary.He started looking for the gift last month and expects to spend another couple of months if needed to find a gift they both will like.Reid is engaging in:

A) routine response behaviour.
B) limited problem solving.
C) extended problem solving.
D) simulated selection.

E) A) and D)
F) None of the above

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Question 52

Multiple Choice

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When Keith Monroe told his father the family needed a new computer,the father told Keith to determine what features were needed and some costs.Mrs.Monroe suggested the new computer needed an ergonomic keyboard because she was having some problems with her wrists.Wenda Monroe asked that the new computer have a faster modem for her chat room visits.Mr.Monroe said what they bought would depend on what Keith learned.Which of the following sentences BEST describes the roles the individual family members played in making this decision?

A) Mrs.Monroe and Wenda acted as information gatherers, users, and decision makers.
B) Keith took on all the roles except that of purchaser.
C) Mr.Monroe took on all of the roles.
D) Wenda acted as a user and an influencer.

E) A) and C)
F) A) and B)

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Question 53

Multiple Choice

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All of the following describe PRIZM's lifestyle group called "Lunch at Tim's" except:

Americans and Germans are relatively more assertive than Russians and the English,when you define individuals using:

David works in the sales department for a mid-sized hardware manufacturer,he has a growing family at home and the budget is always tight.He often travels the province and receives a commission on sales that he makes.How is David likely to view receiving commission for completing sales?

The most frequently used measures of social class are:

Sid's friend Jerry turns 40 next week and will have a party.Sid decided to purchase some vintage wine as a present.Because they like the wines Sid scanned his memory for various wine options.This is an example of what part of the consumer purchase decision process?

One of your classmates consistently showed up to class late,finally your Professor,Stephen,asked the student what the issue was.When the marketing student said,"It's really hard for me to get to class on time without a car," she was entering which stage of the consumer decision process?

Following on the 25^th anniversary of the "Back to the Future" franchise,Nike has developed a new automatic lacing system for a range of high-top basketball shoes.Nike believes this new characteristic - promoted as quick tie - will make the new shoe a superior product.Due to increased costs of materials and production,the price will be about $150.Based on responses of people who have tried the new product,Nike is confident consumers will have a relatively favourable evaluation of the shoe.To have a favourable evaluation,consumers must first:

While waiting to catch the school bus,you observe several friends discussing about why they like their smartphone versus their friend's phone,which happened to be different.These individuals are attempting to influence others by:

Michael,makes an above average living working for the federal government,while Johnny is a recent graduate living day-to-day looking for work while paying off his student debt.Which needs are satisfied for Michael,but are a constant struggle for Johnny?

Jack is hungry (drive) ; she sees an advertisement (cue) ,goes to the store,and buys the product (response) .In terms of behavioural learning,the great taste of the food is a(n) :

Which of the following statements about the VALS program is true?

Sometimes consumers skip one or more of the purchase-decision process stages because of their level of ___________.

Figure: 5-2 -In Figure 5-2,column "B" represents which of the following?

To attract new members,a golf club would focus its marketing efforts on people who view the current members as a (n) _____ group.

Which of the following statements about the purchase stage of the consumer purchase decision process is NOT true?

A mode of living that is identified by how people spend their time and resources; what they consider important in their environment; and what they think of themselves and the world around them is known as a(n) :

Consumers' ability to perceive taste differences in chocolate bars is an example of:

Using the same brand name for different products is an application of which concept from behavioural learning theory?