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Exam 8: Collaboration Strategies

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Question 21

Multiple Choice

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Greyer Co.has developed a special chemical to kill cancer cells.While the scientists at Greyer have the knowledge,they are short on equipment,money,and marketing know-how.Greyer should:

A) give up the idea altogether.
B) find a partner to collaborate with.
C) forge forward and develop the technology on its own.
D) come up with a new concept in which it can possess all the necessary capabilities.

E) A) and B)
F) None of the above

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Question 22

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Licensing a technology from another firm is typically more expensive for a licensee than developing a new technology in-house.

A) True
B) False

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Question 23

Multiple Choice

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Combining the capabilities and other resources of partner firms,but not necessarily transferring those resources between the partners is referred to as _____.

What is the advantage of collaborating at the development stage of a technology?

Alumplus Aluminum Company has come up with a new type of metal.However,producing it would take up 75 percent of its manufacturing capacity and would hinder its ability to continue producing its other products.Alumplus Aluminum hires LM Group of Manufacturers to manufacture the new type of metal.This collaborative arrangement is most likely to be classified as _____.

Greyer Co.manufactures surgical instruments.Systems Medico establishes a contractual arrangement with Greyer Co.,according to which the firm can use Greyer manufacturing methods and management structure to produce and sell surgical instruments.Systems Medico must pay a yearly fee to Greyer Co.for the use of its trademark and manufacturing processes.In this scenario,Systems Medico is the _____.

What are the advantages and disadvantages of collaborating for research and product development?

After licensing a technology,the firm typically has limited discretion over what it can do with the technology.

Joint ventures are less appropriate than strategic alliances when a firm places great importance on access to other firms' competencies.

Strategic fit refers to the degree to which potential partners have resources that can be effectively integrated into a strategy that creates value.

ATP Tech Inc.is a firm that manufactures high quality microprocessors.The firm formed a joint venture with Ace Computers Inc.As per the agreement,ATP Tech would provide Ace Computers with the microprocessors which the latter firm would use in its desktops and laptops.However,there was no exchange of proprietary technology between the two firms.Which of the following technology alliance strategies is being used by the firms?

Allured Cosmetics Co.establishes a contractual agreement with Pure Cosmetics Inc.,a manufacturing firm in the West Coast.According to the contract,Pure Cosmetics can use the manufacturing process and formulas of Allured Cosmetics Co.to produce cosmetics in return for a specific fee.Pure Cosmetics Inc.is bound to sell its products under the trade name of Allured Cosmetics and adhere strictly to its product specifications.This collaborative arrangement is most likely to be classified as _____.

Gerden Price Co.and New Ware Systems formed an alliance to develop a new line of technologically advanced cooking stoves.What outcomes can they expect from this alliance?

The pooling of supplementary resources can enable partners to achieve market power.

FootsTrend Co.and AmazeDeals entered into an alliance.FootsTrend wanted access to online sales but did not have the same expertise in this field as Amaze Deals.AmazeDeals wanted to sell FootsTrend exercise mats from its online Web site.This is an example of quadrant C-individual alliance with capability transfer.

Busche Copiers has developed and patented a new copy machine.It wishes to penetrate a wider market but is short on funds.It can use licensing arrangement to accomplish this goal.

Which of the following collaborative arrangements is usually thought to offer the most opportunity for firms to access other firms' competencies?

Which of the following is true of outsourcing?

Easymake Webmakers Co.developed new Web designing software to build Web pages for its clients.However,Easymake soon realized it could make more money by selling this software to others wishing to quickly build Web pages to sell their products.Which of the following is the most appropriate strategy for Easymake?

When each partner contributes capital and owns a specified right to a percentage of the proceeds from the alliance,the collaborative relationship is referred to as _____.