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Units coordinate their activities with headquarters and with one another.Units adapt to special circumstances only they face.The entire organization draws upon relevant corporate resources.These are all attributes of which type of strategy?


A) global strategy
B) transnational strategy
C) international strategy
D) multidomestic strategy

E) A) and D)
F) C) and D)

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Which of the following describes the most typical order of entry into foreign markets?


A) franchising, licensing, exporting, joint venture, and wholly owned subsidiary
B) exporting, licensing, franchising, joint venture, and wholly owned subsidiary
C) licensing, exporting, franchising, joint venture, and wholly owned subsidiary
D) exporting, franchising, licensing, joint venture, and wholly owned subsidiary

E) None of the above
F) A) and B)

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The laws and the enforcement of laws associated with the protection of intellectual property rights,represent a significant currency and management risk to multinational firms.

A) True
B) False

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Firms following a global strategy strive to offer __________ products and services as well as locate manufacturing,Research and Development,and marketing activities in a limited number of locations.


A) widely differentiated
B) more expensive local
C) internationally differentiated
D) standardized

E) None of the above
F) All of the above

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Because many countries are investing in countries other than their own,each country is becoming more autonomous and independent.

A) True
B) False

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When firms expand into global markets,they are faced with the choice of reducing costs and/or adapting to the local market.When high pressures exist to adapt locally,companies should choose a __________ or __________ in order to compete in the global marketplace.


A) global strategy; transnational strategy
B) global strategy: multidomestic strategy
C) international strategy; global strategy
D) transnational strategy; multidomestic strategy

E) B) and D)
F) B) and C)

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Rivalry is intense in nations with conditions of __________ consumer demand,__________ supplier bases,and __________ new entrant potential from related industries.


A) weak; weak; high
B) strong; strong; low
C) weak; weak; low
D) strong; strong; high

E) A) and B)
F) None of the above

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Expanding the global presence of a firm does not automatically increase its scale of operations.

A) True
B) False

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Offshoring takes place when a firm decides to shift an activity that they were previously performing in a domestic location to a foreign location.

A) True
B) False

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In the Porter Diamond of National Advantage framework which of the following factors does not affect nation competitiveness?


A) The position of the nation in factors of production necessary to compete in a given industry.
B) The presence or absence in the nation of supplier industries that are internationally competitive.
C) The conditions in the nation governing the nature of foreign rivalry.
D) The nature of home-market demand of the products or services of the industry.

E) A) and B)
F) B) and D)

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A __________ is a business in which a multinational company owns 100 percent of the stock.


A) joint venture
B) strategic alliance
C) wholly owned subsidiary
D) franchising operation

E) C) and D)
F) A) and C)

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Which one of the following explains why so few firms are global?


A) Culture, language, and religion are similar between countries.
B) Legal and political systems are similar between countries.
C) Governments are increasing trade restrictions in general.
D) Geographic distance is multiplied by distance in culture, language, religion, and legal and political systems.

E) A) and B)
F) All of the above

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Industries in which proportionally more value is added in __________ activities are more likely to benefit from a global strategy.


A) downstream
B) upstream
C) marketing
D) sales

E) All of the above
F) None of the above

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Summarize the most important benefits and risks associated with diversification into global markets.

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Which of the following is not a motivation for a company to pursue international expansion?


A) It wishes to increase the size of the potential markets for its products and services.
B) It wishes to take advantage of arbitrage opportunities in order to increase profit.
C) It wishes to optimize value-chain activities to enhance performance, reduce costs, and reduce risk.
D) It wishes to increase foreign market penetration by developing products for the home market.

E) A) and B)
F) A) and C)

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With regard to factor conditions,the pool of resources that a firm (or nation)has is much more important than the speed and efficiency with which these resources are deployed.

A) True
B) False

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PepsiCo successfully captured the Indian market by using a joint venture strategy.

A) True
B) False

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The form of entry strategy into international operations that offers the lowest level of control for the domestic corporation would be _________.


A) franchising
B) licensing
C) joint venture
D) exporting

E) A) and B)
F) B) and C)

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Theodore Levitt,a marketing strategist,argued that people around the world are willing to sacrifice preferences in product features,functions,and design for lower prices and high quality.

A) True
B) False

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Which of the following is not a risk associated with a global strategy?


A) A firm with only one manufacturing location must export its product, sometimes at great distance from the operation.
B) The geographic concentration of any activity may also tend to isolate that activity from the targeted markets.
C) Concentrating an activity in a single location makes the rest of the firm dependent on that location.
D) The pressures for local adaptation may elevate the cost structure of the firm.

E) B) and C)
F) C) and D)

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