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Scenario 15-5 An airline knows that there are two types of travelers: business travelers and vacationers. For a particular flight, there are 100 business travelers who will pay $600 for a ticket while there are 50 vacationers who will pay $300 for a ticket. There are 150 seats available on the plane. Suppose the cost to the airline of providing the flight is $20,000, which includes the cost of the pilots, flight attendants, fuel, etc. -Refer to Scenario 15-5. How much additional profit can the airline earn by charging each customer their willingness to pay relative to charging a flat price of $600 per ticket?


A) $15,000
B) $25,000
C) $40,000
D) $70,000

E) All of the above
F) None of the above

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Which of the following is a characteristic of a monopoly?


A) rising average total costs
B) one buyer
C) rising fixed costs
D) a product without close substitutes

E) A) and C)
F) B) and C)

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Which of the following is an example of a barrier to entry?


A) Matthew offers free samples of his latest flavored coffee drink to entice customers to buy a cup.
B) Mark charges a lower price to students than to faculty for his tattoo services.
C) Luke charges a higher hourly price to business students than to liberal arts students for his economics tutoring.
D) John obtained a copyright for the song he wrote and recorded.

E) A) and B)
F) A) and C)

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Scenario 15-8 Mega Media Cable TV is able to purchase an exclusive right to sell a premium sports channel in its market area. Let's assume that Mega Media pays $100,000 a year for the exclusive marketing rights to the sports channel. Since Mega Media has already installed cable to all of the homes in its market area, the marginal cost of delivering the sports channel to subscribers is zero. The manager of Mega Media needs to know what price to charge for the sports channel service to maximize her profit. Before setting price, she hires an economist to estimate demand for the sports channel. The economist discovers that there are two types of subscribers who value premium sporting channels. First are the 3,000 die-hard sports fans who will pay as much as $150 a year for the new channel. Second, the premium sports channel will appeal to 20,000 occasional sports viewers who will pay as much as $25 a year for a subscription to it. -Refer to Scenario 15-8. How much profit will Mega Media Cable TV earn if it sets the price at $25?


A) $350,000
B) $450,000
C) $475,000
D) $575,000

E) A) and B)
F) B) and D)

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Private ownership of a monopoly may benefit society because the monopoly will have an incentive to


A) charge a price that is consistent with that of a benevolent social planner.
B) charge a price that prevents some people from buying.
C) price its good according to the intersection of marginal cost and average revenue.
D) lower its costs to earn a higher profit.

E) A) and B)
F) A) and C)

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Because many good substitutes exist for a competitive firm's product, the demand curve that it faces is


A) unit-elastic.
B) perfectly inelastic.
C) perfectly elastic.
D) inelastic only over a certain region.

E) B) and D)
F) A) and C)

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Explain how a profit-maximizing monopolist chooses its level of output and the price of its goods.

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A profit-maximizing monopolist produces ...

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Which of the following statements is true about patents and copyrights? (i) They have benefits and costs. (ii) They lead to higher prices. (iii) They enhance the ability of monopolists to earn above-average profits.


A) (i) and (ii) only
B) (ii) and (iii) only
C) (ii) only
D) (i) , (ii) , and (iii)

E) A) and B)
F) A) and C)

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A monopolist produces where P > MC = MR.

A) True
B) False

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Table 15-11 The following table shows quantity, price, and marginal cost information for a monopoly: Table 15-11 The following table shows quantity, price, and marginal cost information for a monopoly:    -Refer to Table 15-11. What price should the firm charge to maximize its profit? A)  $4 B)  $5 C)  $6 D)  $7 -Refer to Table 15-11. What price should the firm charge to maximize its profit?


A) $4
B) $5
C) $6
D) $7

E) A) and C)
F) B) and C)

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Antitrust laws allow the government to


A) prevent mergers.
B) break up companies.
C) promote competition.
D) All of the above are correct.

E) A) and B)
F) None of the above

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Figure 15-23 Figure 15-23   -Refer to Figure 15-23. If a regulator requires the firm to charge an average cost price, what is the amount of profit or loss earned by the firm? -Refer to Figure 15-23. If a regulator requires the firm to charge an average cost price, what is the amount of profit or loss earned by the firm?

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University financial aid can be viewed as a type of price discrimination.

A) True
B) False

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Figure 15-2 Figure 15-2   -Refer to Figure 15-2. Which of the following reasons describes the fundamental barrier to entry for the monopoly in the figure? A)  monopoly resources B)  government regulation C)  the production process D)  Both a and b are correct. -Refer to Figure 15-2. Which of the following reasons describes the fundamental barrier to entry for the monopoly in the figure?


A) monopoly resources
B) government regulation
C) the production process
D) Both a and b are correct.

E) A) and B)
F) B) and D)

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Which of the following statements is correct?


A) Two examples of early antitrust laws are the Clinton and Stigler Antitrust Acts.
B) Antitrust laws automatically prevent mergers between companies that produce similar products.
C) Antitrust laws reduce the government's power to regulate private companies.
D) Antitrust laws can reduce social welfare if they prevent mergers that would lower costs through more efficient joint production.

E) All of the above
F) None of the above

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When a monopolist increases the quantity that it sells, price decreases, which, all else equal, decreases total revenue; this is called the price effect.

A) True
B) False

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Figure 15-23 Figure 15-23   -Refer to Figure 15-23. If the firm profit-maximizes, how much profit will it earn? -Refer to Figure 15-23. If the firm profit-maximizes, how much profit will it earn?

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Figure 15-23 Figure 15-23   -Refer to Figure 15-23. If the firm profit-maximizes, what amount of output will it produce? -Refer to Figure 15-23. If the firm profit-maximizes, what amount of output will it produce?

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Financial aid to college students, quantity discounts, and senior citizen discounts are all examples of


A) consumer surplus.
B) deadweight loss.
C) price discrimination.
D) nonprofit pricing strategies.

E) C) and D)
F) All of the above

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Which of the following is not an example of a barrier to entry?


A) Mighty Mitch's Mining Company owns a unique plot of land in Tanzania, under which lies the only large deposit of Tanzanite in the world.
B) A pharmaceutical company obtains a patent for a specific high blood pressure medication.
C) A musician obtains a copyright for her original song.
D) An entrepreneur opens a popular new restaurant.

E) B) and D)
F) All of the above

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