Question 1

Interactivity measures advertising effectiveness by counting visitor interactions with the target ad, including time spent viewing the ad, number of pages viewed, and number of repeat visits to the advertisement.

Accepted Answer

A) True 
 B)False

Question 2

URL shortening is the address of a file or resource on the web such as www.apple.com or www.microsoft.com.

Accepted Answer

A) True 
 B)False

Question 3

The most common form of collective intelligence found outside the organization is crowdsourcing, or the wisdom of the crowd.

Accepted Answer

A) True 
 B)False

Question 4

Amazon creates a unique recommendation listing for each customer that revisits its website. How would you classify Amazon's ebusiness strategy?

Accepted Answer

A)  Information richness
B)  Mass customization
C)  Personalization
D)  InteractivityE) B) and D)
F) B) and C)

Question 5

What is crowdsourcing?

Accepted Answer

A)  Refers to the wisdom of the crowd.
B)  Sources capital for a project by raising many small amounts from a large number of individuals, typically via the Internet.
C)  Collaborating and tapping into the core knowledge of all employees, partners, and customers.
D)  Involves capturing, classifying, evaluating, retrieving, and sharing information assets in a way that provides context for effective decisions and actions.E) A) and B)
F) None of the above

Question 6

Which of the following best describes Web 2.0?

Accepted Answer

A)  Static websites
B)  Intelligent websites
C)  Social media and user-generated Web content
D)  Hypertext markup languageE) B) and D)
F) None of the above

Question 7

The WWW provides access to Internet information through documents including text, graphics, audio, and video files that use a special formatting language called HTML.

Accepted Answer

A) True 
 B)False

Question 8

Which of the following represents businesses buying from and selling to each other over the Internet?

Accepted Answer

A)  B2B
B)  B2C
C)  C2B
D)  C2CE) C) and D)
F) B) and D)

Question 9

What is a heat map?

Accepted Answer

A)  A two-dimensional representation of data in which values are represented by colors.
B)  The process of collecting, analyzing and reporting aggregate data about which pages a website visitor visits-and in what order.
C)  Uses clickstream data to determine the efficiency of the site for the users and operates at the server level.
D)  Uses clickstream data to determine the effectiveness of the site as a channel-to-market.E) A) and B)
F) A) and D)

Question 10

Ebusiness is something that a business can just go out and buy.

Accepted Answer

A) True 
 B)False

Question 11

Explain Web 2.0, and identify its four characteristics.

Accepted Answer

Web 2.0, or Business 2.0, is the next ge...

Question 12

What is Real Simple Syndication?

Accepted Answer

A)  A self-photograph placed on a social media website.
B)  The practice of sending brief posts to a personal blog.
C)  A web format used to publish frequently updated works.
D)  A magazine published only in electronic form on a computer network.E) A) and C)
F) C) and D)

Question 13

Internet marketers must develop ________ to build strong relationships with customers to ensure loyalty.

Accepted Answer

A)  Consumer trust
B)  Consumer testimonials
C)  Consumer segmentation
D)  Market segmentationE) A) and C)
F) B) and D)

Question 14

Many businesses are using instant messaging as a way to answer and resolve questions or problems quickly.

Accepted Answer

A) True 
 B)False

Question 15

What are the two categories that include intellectual and knowledge-based assets?

Accepted Answer

A)  Explicit knowledge; tacit knowledge
B)  Efficient knowledge; tacit knowledge
C)  Intelligent knowledge; explicit knowledge
D)  Open knowledge; closed knowledgeE) B) and C)
F) A) and B)

Question 16

A paradigm shift occurs when a new radical form of business enters the market that reshapes the way companies and organizations behave.

Accepted Answer

A) True 
 B)False

Question 17

For the past 20 years, Perry has been an owner of several Coldwell Banker Real Estate franchises. To increase business Perry spends a great deal of money marketing and advertising his businesses online. Perry decides he would like to move beyond just marketing and create an actual ebusiness that acts like a search engine but only focuses on the real estate industry. The main revenue source for this Perry's ebusiness will be a charge of $50 a month for each property that is listed on the website. What is the primary revenue model for Perry's new business?

Accepted Answer

A)  License fees
B)  Advertising fees
C)  Subscription fees
D)  All of the aboveE) A) and D)
F) A) and C)

Question 18

The Internet uses such strong security technologies that ensuring consumer protection is not a challenge for ebusinesses.

Accepted Answer

A) True 
 B)False

Question 19

What occurs when steps are added to the value chain as new players find ways to add value to the business process?

Accepted Answer

A)  Intermediaries
B)  Disintermediation
C)  Reintermediation
D)  CybermediationE) A) and B)
F) B) and C)

Question 20

Instant messaging (IMing)is a service that enables instant or real-time communication between people.

Accepted Answer

A) True 
 B)False

Exam 3: Ebusiness: Electronic Business Value

Many businesses are using instant messaging as a way to answer and resolve questions or problems quickly.

Correct Answer
verified

URL shortening is the address of a file or resource on the web such as www.apple.com or www.microsoft.com.

Correct Answer
verified

Interactivity measures advertising effectiveness by counting visitor interactions with the target ad, including time spent viewing the ad, number of pages viewed, and number of repeat visits to the advertisement.

Correct Answer
verified

Internet marketers must develop ________ to build strong relationships with customers to ensure loyalty.

Correct Answer
verified

Correct Answer
verified

A paradigm shift occurs when a new radical form of business enters the market that reshapes the way companies and organizations behave.

Correct Answer
verified

What occurs when steps are added to the value chain as new players find ways to add value to the business process?

Correct Answer
verified

What is Real Simple Syndication?

Correct Answer
verified

What is a heat map?

Correct Answer
verified

Amazon creates a unique recommendation listing for each customer that revisits its website. How would you classify Amazon's ebusiness strategy?

Correct Answer
verified

The Internet uses such strong security technologies that ensuring consumer protection is not a challenge for ebusinesses.

Correct Answer
verified

Ebusiness is something that a business can just go out and buy.

Correct Answer
verified

What are the two categories that include intellectual and knowledge-based assets?

Correct Answer
verified

Which of the following best describes Web 2.0?

Correct Answer
verified

The most common form of collective intelligence found outside the organization is crowdsourcing, or the wisdom of the crowd.

Correct Answer
verified

Which of the following represents businesses buying from and selling to each other over the Internet?

Correct Answer
verified

What is crowdsourcing?

Correct Answer
verified

Explain Web 2.0, and identify its four characteristics.

Correct Answer
verified
Web 2.0, or Business 2.0, is the next ge...
View Answer

Instant messaging (IMing)is a service that enables instant or real-time communication between people.

Correct Answer
verified

The WWW provides access to Internet information through documents including text, graphics, audio, and video files that use a special formatting language called HTML.

Correct Answer
verified

Exam 3: Ebusiness: Electronic Business Value

Many businesses are using instant messaging as a way to answer and resolve questions or problems quickly.

Correct AnswerverifiedShow Answer

URL shortening is the address of a file or resource on the web such as www.apple.com or www.microsoft.com.

Correct AnswerverifiedShow Answer

Interactivity measures advertising effectiveness by counting visitor interactions with the target ad, including time spent viewing the ad, number of pages viewed, and number of repeat visits to the advertisement.

Correct AnswerverifiedShow Answer

Internet marketers must develop ________ to build strong relationships with customers to ensure loyalty.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

A paradigm shift occurs when a new radical form of business enters the market that reshapes the way companies and organizations behave.

Correct AnswerverifiedShow Answer

What occurs when steps are added to the value chain as new players find ways to add value to the business process?

Correct AnswerverifiedShow Answer

What is Real Simple Syndication?

Correct AnswerverifiedShow Answer

What is a heat map?

Correct AnswerverifiedShow Answer

Amazon creates a unique recommendation listing for each customer that revisits its website. How would you classify Amazon's ebusiness strategy?

Correct AnswerverifiedShow Answer

The Internet uses such strong security technologies that ensuring consumer protection is not a challenge for ebusinesses.

Correct AnswerverifiedShow Answer

Ebusiness is something that a business can just go out and buy.

Correct AnswerverifiedShow Answer

What are the two categories that include intellectual and knowledge-based assets?

Correct AnswerverifiedShow Answer

Which of the following best describes Web 2.0?

Correct AnswerverifiedShow Answer

The most common form of collective intelligence found outside the organization is crowdsourcing, or the wisdom of the crowd.

Correct AnswerverifiedShow Answer

Which of the following represents businesses buying from and selling to each other over the Internet?

Correct AnswerverifiedShow Answer

What is crowdsourcing?

Correct AnswerverifiedShow Answer

Explain Web 2.0, and identify its four characteristics.

Correct AnswerverifiedWeb 2.0, or Business 2.0, is the next ge...View AnswerShow Answer

Instant messaging (IMing)is a service that enables instant or real-time communication between people.

Correct AnswerverifiedShow Answer

The WWW provides access to Internet information through documents including text, graphics, audio, and video files that use a special formatting language called HTML.

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Web 2.0, or Business 2.0, is the next ge...
View Answer

Correct Answer
verified

Correct Answer
verified