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In a given market,key technology no longer has patent protection,experience is not an advantage,and there is a growing need to compete on price.What stage of its life cycle is the market in?


A) introduction
B) growth
C) maturity
D) decline

E) C) and D)
F) B) and D)

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Atlas Door created competitive advantages in overall low cost and differentiation by creating ________ among value-chain activities.


A) substitutes
B) advantages
C) disadvantages
D) linkages

E) B) and D)
F) A) and D)

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A platform business is like a matchmaker in that it can bring together buyers and sellers.An example of a successful platform provider is Facebook.By attracting and retaining users through expanding services it differentiates itself from more narrowly-focused competitors such as Twitter.

A) True
B) False

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Which of the following is not a potential pitfall of an integrated overall low cost and differentiation strategy?


A) Firms that target too large a market that causes unit costs to increase.
B) Firms that underestimate the expenses associated with coordinating value-creating activities in the extended value chain.
C) Firms that fail to attain both strategies may end up with neither and become stuck-in-the-middle.
D) Firms that miscalculate sources of revenue and profit pools in the company industry.

E) C) and D)
F) B) and D)

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Barnes and Noble lost its market share in book retailing to Amazon.It tried to regain market share by offering a similar electronic reader,the Nook,to the Amazon Kindle series.This demonstrates that Barnes and Noble lacked


A) a short-term strategy.
B) a company-wide strategy.
C) a sustainable competitive advantage.
D) good suppliers.

E) A) and C)
F) A) and B)

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An overall low-cost position enables a firm to achieve ________ returns despite strong competition.


A) below average
B) average
C) no
D) above average

E) A) and B)
F) A) and C)

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Most turnarounds require a firm to carefully analyze its relevant environments.________ analysis results in actions aimed at reduced costs and higher efficiency.


A) External
B) Internal
C) Global
D) Environmental

E) A) and D)
F) B) and C)

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Which of the following is most often true of mature markets?


A) Some competitors enjoy a significant operating advantage due to increasing experience effects.
B) The market supports premium pricing,which attracts additional competitors.
C) Advantages that cannot be duplicated by other competitors are difficult to achieve.
D) The magnitude of pricing differences and product differentiation is larger than in the growth stage.

E) A) and C)
F) A) and B)

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One aspect of using a cost leadership strategy is that experience effects may lead to lower costs.Experience effects are achieved by


A) spreading out a given expense or investment over a greater volume.
B) hiring more experienced personnel.
C) repeating a process until a task becomes easier.
D) competing in an industry for a long time.

E) A) and D)
F) B) and C)

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Andersen Windows lowered costs,enhanced quality and variety,and improved its response time to customers by


A) creating a new paper-based catalog.
B) creating an interactive computer version of its paper catalogs.
C) creating an integrated computer system of catalogs,products,orders,and manufacturing.
D) creating a manufacturing system for ordering parts.

E) None of the above
F) B) and C)

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A differentiation strategy enables a business to address the five competitive forces by


A) having brand-loyal customers become more sensitive to prices.
B) increasing economies of scale.
C) providing protection against rivalry.
D) serving a broader market segment.

E) None of the above
F) A) and B)

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Company competitive advantages can be eroded by all the following except


A) rapid changes in technology.
B) globalization.
C) actions by rivals within the industry.
D) actions by workers outside of the industry.

E) All of the above
F) A) and D)

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Few turnarounds require firms to analyze both the external and internal environments relevant to their firm.

A) True
B) False

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An overall ________ position enables a firm to achieve above-average returns because it protects firms against powerful buyers.


A) differentiation
B) low-cost
C) focused
D) high-cost

E) A) and B)
F) B) and C)

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Improving business processes by reengineering them,benchmarking specific activities against industry leaders,encouraging employee input to identify excess costs,increasing capacity utilization,and improving employee productivity lead to a significant overall gain.These are examples of which turnaround strategy used by successful companies?


A) asset and cost surgery
B) selective product and market pruning
C) piecemeal productivity improvements
D) global expansion

E) A) and B)
F) None of the above

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Which statement regarding competitive advantages is true?


A) With an overall cost leadership strategy,firms need not be concerned with parity on differentiation.
B) In the long run,a business with one or more competitive advantages is probably destined to earn normal profits.
C) If several competitors pursue similar differentiation tactics,they may all be perceived as equals in the mind of the consumer.
D) Attaining multiple types of competitive advantage is a recipe for failure.

E) A) and B)
F) C) and D)

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Caterpillar uses data analytics to differentiate itself from competitors by providing information services.

A) True
B) False

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Atlas Door relies on technologies that are rather well known and non-proprietary.This opens it up to the potential of


A) imitation by rivals.
B) customer abandonment.
C) increased supplier power.
D) government regulation.

E) None of the above
F) All of the above

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Rivals would find it difficult to challenge Atlas Door in the short run because of


A) strong customer loyalty.
B) low barriers to entry.
C) high threat of substitution.
D) low buyer switching costs.

E) None of the above
F) B) and C)

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What is a focus strategy? Provide an example where this has been implemented successfully.

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A focus strategy is based on the choice ...

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