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Multiple Choice
A) Devote more resources to an extremely popular advertising campaign to promote an exciting new product.
B) Shut down struggling retail outlets in an economically depressed region.
C) Deploy top sales personnel to prevent buyers from migrating towards lower-priced competition.
D) Reorganize the inefficient research and development department to bring innovative products to market more quickly.
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Essay
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Multiple Choice
A) You have failed to take into account resource immobility.
B) Customers tend to have negative opinions of firms that imitate other firms.
C) Employees are often resistant to changes in strategy.
D) Your business is not organized to capture value.
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Multiple Choice
A) a lack of perceived value.
B) a lack of organization.
C) direct imitation and substitution.
D) resource immobility.
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Multiple Choice
A) To compete with Build Your Own's model of the Eiffel Tower, Best Replica came out with a model of a generic medieval cathedral.
B) To compete with Build Your Own's model of the Eiffel Tower, Best Replica came out with a model of the Leaning Tower of Pisa.
C) To compete with Build Your Own's model of the Eiffel Tower, Best Replica came out with a model of the U.S.S. Enterprise aircraft carrier.
D) To compete with Build Your Own's model of the Eiffel Tower, Best Replica came out with a model of a castle from a fantasy movie.
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Multiple Choice
A) Invest in an online marketing campaign for existing products to retain customers.
B) Open a satellite office overseas to support the company culture of taking chances.
C) Attempt to undercut the competition by imitating their top-selling product.
D) Improve the benefits package to retain key employees and reduce turnover.
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Multiple Choice
A) resource value
B) resource heterogeneity
C) resource immobility
D) resource imitation
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Multiple Choice
A) Social complexity
B) Path dependence
C) Cannibalization
D) Causal ambiguity
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Multiple Choice
A) The local fast-food chain Easy Hot Dogs expanded its limited menu to maintain its advantage against stiff competition.
B) The local fast-food chain Easy Hot Dogs added a salad bar to maintain its competitive advantage against stiff competition.
C) The local fast-food chain Easy Hot Dogs used its wholesome image to maintain its competitive advantage against stiff competition.
D) The local fast-food chain Easy Hot Dogs revised its image of being a cheap-food place to being a wholesome family place to maintain its competitive advantage against stiff competition.
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Multiple Choice
A) path dependence.
B) dependence complexity.
C) causal dependence.
D) path immobility.
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Multiple Choice
A) competitive advantage is derived from static resource or market advantages.
B) resource advantage is not causally ambiguous or socially complex.
C) resource advantage is maintained for a short period of time.
D) internal strengths change with its external environment in a dynamic fashion.
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Essay
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Multiple Choice
A) increase in a firm's customer loyalty
B) growth in the size of the market in which a firm operates
C) rise in the income of the demographic segment to which a firm caters
D) loss of a competitor's reputation
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Multiple Choice
A) Embargoes
B) Cartel arrangements
C) Isolating mechanisms
D) Market niches
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Multiple Choice
A) external opportunity.
B) external threat.
C) internal strength.
D) internal weakness.
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Essay
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Essay
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True/False
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Multiple Choice
A) money spent to buy rights to the novel; screenwriter's experience adapting novels
B) money spent to buy rights to the novel; locations in southern Arizona
C) best-selling novel; locations in southern Arizona
D) best-selling novel; screenwriter's experience adapting novels
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