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Anchoring


A) can influence decision making with irrelevant information.
B) explains why, for example, hamburger will be advertised as 80% lean rather than 20% fat.
C) causes losses to be felt more intensely than gains.
D) explains why, for example, firms prefer to reduce package sizes rather than raising prices.

E) All of the above
F) A) and D)

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Suppose that Dairy Barn Foods produces a regular sour cream with 10 grams of fat per serving and a "low fat" sour cream with only 5 grams of fat per serving (assume that this is still considered a lot of fat to consume per serving) . According to prospect theory, how should Dairy Barn promote its "low fat" sour cream?


A) It should make no mention of fat content, either in absolute terms or relative to its regular sour cream.
B) It should advertise that the "low fat" sour cream has only "half the fat" of the regular sour cream.
C) It should advertise that the "low fat" sour cream has only 5 grams of fat per serving.
D) It won't matter what strategy Dairy Barn uses, as consumers are sufficiently informed as to not be affected by the advertising.

E) A) and B)
F) A) and D)

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According to behavioral economists, giving to charity


A) contradicts the view that people are narrowly self-interested.
B) appears unselfish but in fact is driven by self-interest.
C) results from an ability to accurately calculate benefits and costs.
D) is done solely to receive the utility from public recognition.

E) A) and C)
F) A) and D)

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Behavioral economics recognizes that people use System 1 to make decisions more often than they use System 2. Which of the following is an implication of that decision-making process?


A) A majority of decisions are not made according to the neoclassical assumption of rational behavior.
B) Most decisions are made following a careful calculation of costs and benefits.
C) Even though most decisions are irrational, the neoclassical model still accurately predicts outcomes.
D) System 1 is best at making optimal decisions.

E) B) and C)
F) A) and D)

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Scientists studying human behavior have found that people tend to


A) always make rational decisions.
B) make systematic errors in their decisions.
C) make only random errors in their decisions.
D) always make decisions that are not rational.

E) None of the above
F) B) and D)

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What three facts about people form the basis for prospect theory?

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People judge good things and bad things ...

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Brain scientists have found that the human brain devotes more neurons toward processing and interpreting visual information than it does to anything else. Therefore,


A) we can always believe what our eyes tell us.
B) we should only believe what our eyes tell us.
C) since our eyes can fool us, we probably make mental mistakes in other areas too.
D) behavioral and neoclassical economists agree that our visual impressions are always right.

E) None of the above
F) A) and B)

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What are heuristics? How is this related to our decision-making processes?

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Heuristics are the brain's mental shortc...

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The presence of framing effects influences how sellers present their products to consumers.

A) True
B) False

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The self-serving bias causes people to act only in their self-interest.

A) True
B) False

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When people believe murder is a more common cause of death than stomach cancer is, it illustrates the


A) confirmation bias.
B) framing effect.
C) hindsight bias.
D) availability heuristic.

E) A) and D)
F) A) and B)

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Neoclassical theory suggests that to the extent impulse buying occurs, it is infrequent and does not affect the ability of economic models to predict behavior.

A) True
B) False

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Neoclassical economics tends to make inaccurate predictions of human behavior in situations involving


A) price changes.
B) financial incentives.
C) firms' profits.
D) uncertainty and fairness.

E) All of the above
F) B) and D)

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When people retroactively believe that they had accurately foreseen past events, they are illustrating the


A) confirmation bias.
B) framing effect.
C) hindsight bias.
D) self-serving bias.

E) C) and D)
F) A) and B)

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According to behavioral economists, someone suffering from myopia is most likely to


A) spend too little on present consumption and save more than is necessary for the future.
B) vote only for economic policies that serve his or her short- and long-term interests.
C) rely too much on System 2 of the brain.
D) spend too much on present consumption and not save enough for the future.

E) C) and D)
F) A) and B)

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Some people's tendency to believe that they are better than average at making judgments or opinions is called the


A) confirmation bias.
B) framing effect.
C) overconfidence effect.
D) self-serving bias.

E) A) and B)
F) A) and C)

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People's tendency to attribute their successes to personal effort or a special personal trait, while blaming their failures on the faults of others or on something beyond their control is called


A) confirmation bias.
B) framing effect.
C) hindsight bias.
D) self-serving bias.

E) A) and B)
F) None of the above

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When the ultimatum game is played for larger rather than smaller amounts of money, behavioral economists have found that when the proposed splits are very uneven


A) responders are much more likely to accept the offer because of the amount of money involved.
B) responders are no more likely to accept the offer if they consider the split to be unfair.
C) responders are much less likely to accept the offer, because their sense of unfairness is heightened with larger amounts of money.
D) responders will accept offers at a higher rate but will exact greater emotional penalties on the proposer.

E) B) and D)
F) C) and D)

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What are the two reasons neoclassical economists give for making simplifying assumptions?

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Neoclassical economists make simplifying...

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The "hedonic treadmill" of prospect theory suggests that if people's incomes rise and stay at the new higher level, then their feelings of satisfaction also rise and stay at the new higher level.

A) True
B) False

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