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Exam 15: Distributing Products

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Question 141

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Corporate distribution systems consist of several independently owned intermediaries,all of them organized as multinational corporations.

A) True
B) False

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Question 142

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Which of the following assessments of electronic retailing is most accurate?

A) Electronic retailing has two major advantages over traditional businesses: simplicity and very low startup costs.
B) One of the reasons electronic retailing firms have been so successful has been their ability to deal with customer complaints and provide personalized services more efficiently than traditional firms.
C) Traditional retailers seldom find much success when they attempt to incorporate online selling into their businesses.
D) The line between electronic retailing and traditional retailing is blurring as traditional retailers go online.

E) A) and C)
F) C) and D)

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Question 143

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Denise Shipman works in the marketing department of a major manufacturing firm.She spends a great deal of time trying to coordinate the movement of materials,parts,finished goods,and information through all of the organizations involved in the distribution process.These activities suggest that Denise's job responsibilities focus on supply chain management.

McDonald's,KFC,Baskin-Robbins,and AAMCO all make use of the __________ form of contractual distribution system.

The air freight industry is starting to focus on global distribution.

The basic transportation service criteria are speed,cost,dependability,flexibility,frequency,and reach.

Delivery,installation,and follow-up services are the most common ways that marketing intermediaries provide information utility.

Although air transport currently accounts for only a small percentage of all shipments,it has become a critical mode in many industries.

The use of pipelines should decline in the future because this mode is suitable only for shipping petroleum.

The two main types of merchant wholesalers are storage wholesalers and distribution wholesalers.

Mall owners tend to like kiosks because they create a marketplace atmosphere.

Mardelay Industries has discovered a defect in one of its products that may result in injury to users.The company believes it must quickly develop and implement a recall program.It is likely that Mardelay soon will be placing a great deal of emphasis on:

Discount stores,department stores,supermarkets,and specialty stores are all among the major types of retail stores.

Category killer stores tend to compete mainly on the basis of carrying a wide array of products,superior service,and low prices.

Organizations that assist in moving goods and services from producers to business and consumer users are called supply-side transition specialists.

One way a store selling high-def televisions might add ________ utility is to provide convenient delivery and set up to customers.

Wholesalers are marketing intermediaries who sell goods or services to ultimate consumers.

Retailers are marketing intermediaries who sell to ultimate consumers.

In the terminology of multilevel marketing,downliners:

In multilevel marketing,salespeople have little incentive to recruit new salespeople,because the new salespeople may compete against them and reduce their income.