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Exam 15: Distributing Products

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Question 81

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Some marketing intermediaries make both wholesale and retail sales.

A) True
B) False

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verified

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Question 82

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Form utility has become the most important utility provided by retailers.

A) True
B) False

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Question 83

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An increase in energy prices would encourage shippers to rely more on rail transportation.

Social commerce is a form of electronic commerce that involves social media.

The main difference between agents and brokers is that agents perform a wide array of marketing functions while brokers only negotiate exchanges between buyers and sellers.

Phoebe helps small farmers negotiate sales to food processing companies. However, once she has helped negotiate the transaction, she does not maintain a long-term relationship with the farmers. Phoebe is an example of a sales agent in this market.

The entire collection of organizations that move goods and services from the source of raw materials to the final consumer is referred to as the supply chain.

Having just finalized its new tablet design, Epic Electronics's marketing team plans to begin a rollout with ________ to only one traditional retailer for the first two months. This strategy will give consumers the perception of the product's stand-out personality and increase demand. Epic will continue with ________ for the next four months, where it plans to distribute to three other retailers, as well. For the last six months of the year, it will initiate distribution agreements with discount retailers and online retailers, and any other electronics store that wants to carry it. The marketing team is confident that the tablet will cycle through the first three stages of its product life cycle quickly. As the tablet reaches maturity during the second half of its first year in the market, it is good strategy to proceed with ________, as described above.

Producers who use an exclusive distribution strategy for their products can expect retailers who carry the products to do which of the following?

A freight forwarder breaks one large shipment into multiple small shipments so that it can be transported by trucks or aircraft with limited cargo capacities.

Colin is convinced that his product idea has tremendous potential. He has decided to produce the product himself, but plans to use other firms who specialize in storing and transporting to help him move the product along its path to the final consumer. These specialists Colin uses will be part of his

A ________ is a marketing intermediary that sells to ultimate consumers.

A(n) ________ distribution strategy uses only one retail outlet in a given geographic area.

Telemarketing, catalog sales, and online shopping are all examples of direct marketing.

Category killer stores tend to compete mainly on the basis of carrying a wide array of products, superior service, and low prices.

Cash-and-carry wholesalers and drop shippers are both classified as limited-function wholesalers.

________ would probably be distributed using an intensive strategy.

Water transportation has benefits and drawbacks; for example, it is inexpensive but slow.

Dee's comments about the need to get Lite Bite products into additional retail outlets suggests the company wants to use a(n)

As long as they do not represent competing products, manufacturer's agents can represent more than one manufacturer in a given sales territory.