Question 1

The ________ provides for registration of a company's trademark, such as the Nike swoosh.

Accepted Answer

A)   Lanham Act
B)   Patent Act
C)   Clayton Act
D)   Sherman Antitrust Act
E)   The FTC ActF) A) and B)
G) None of the above

Question 2

According to Rommel Momen, Mirai Manager at Toyota, "The Toyota Way is made up of two pillars, ________ and continuous improvement."

Accepted Answer

A)   customer service.
B)   appreciation of history.
C)   respect for people.
D)   rewarding stakeholders.
E)   competition.F) A) and B)
G) A) and C)

Question 3

The giving and receiving of bribes, kickbacks, and graft are the most common forms of

Accepted Answer

A)   economic espionage.
B)   utilitarianism.
C)   business intelligence.
D)   oligopoly.
E)   corruption.F) D) and E)
G) A) and C)

Question 4

What is the difference between standard charitable contributions and cause marketing?

Accepted Answer

A firm's standard charitable contributio...

Question 5

There are three concepts of social responsibility, each relating to particular constituencies. Societal responsibility can be characterized by

Accepted Answer

A)   the triple bottom line, to achieve sustainable, long-term growth.
B)   a focus on the obligations an organization has to those who can affect achievement of its objectives.
C)   an engagement in open and free competition without deception or fraud.
D)   an unrelenting customer focus.
E)   a focus on seller-oriented outcomes.F) A) and B)
G) A) and E)

Question 6

Components of a consumer's income consist of

Accepted Answer

A)   inflationary, recessionary, and depressive economies.
B)   salaries, taxes, and assets.
C)   gross, disposable, and discretionary components.
D)   sales taxes, income taxes, and property taxes.
E)   assets, liabilities, and equities.F) B) and D)
G) A) and E)

Question 7

Procter & Gamble supports disadvantaged youth and provides relief after disasters strike when its customers purchase selected company products. This is an example of

Accepted Answer

A)   cause marketing.
B)   philanthropic marketing.
C)   green marketing.
D)   public relations.
E)   societal promotions.F) B) and C)
G) A) and D)

Question 8

Miela had an excellent year as a junior auditor in 2018, earning $97,000. She paid $37,000 for necessities such as mortgage, food, and clothing. Her state and federal income taxes totaled $24,000. What was her discretionary income?

Accepted Answer

A)   $36,000
B)   $60,000
C)   $73,000
D)   $97,000
E)   Not enough information is provided to calculate her discretionary income.F) None of the above
G) A) and E)

Question 9

Recognized for excellence by Advertising Age magazine, Alma creates advertising to reach diverse segments by searching "for that intangible fiber that touches the lives of consumers creating relevant and unique business-building communication ideas." Alma has created Hispanic campaigns for McDonald's, Sprint, and Clorox as a part of their programs incorporating

Accepted Answer

A)   psychographic differences.
B)   population inputs.
C)   multicultural marketing.
D)   a value consciousness.
E)   macroeconomics.F) None of the above
G) D) and E)

Question 10

Why did 3M phase out the production of a chemical used as an ingredient in its Scotchgard fabric protector?

Accepted Answer

A)   New advances in fabric manufacturing, such as dirt repellant fibers, made the need for the product obsolete.
B)   The product accidentally violated the patent rights of a competitor.
C)   Traces of the potentially harmful chemical were found in humans, so the product was voluntarily halted.
D)   New governmental legislation banned the production of one of the product's key component chemicals.
E)   The company developed a new product that didn't contain this chemical and was less costly to produce, resulting in a significantly higher profit margin.F) All of the above
G) A) and D)

Question 11

Which of the following is a major reason for the violation of ethics codes?

Accepted Answer

A)   government regulation
B)   family influence
C)   lack of religious beliefs
D)   fear of disciplinary action
E)   perceived behavior of top managementF) A) and E)
G) All of the above

Question 12

In marketing, the set of values, ideas, and attitudes that are learned and shared among members of a group is referred to as

Accepted Answer

A)   ideals.
B)   morals.
C)   ethics.
D)   culture.
E)   diversity.F) B) and C)
G) A) and E)

Question 13

By 2050, the world's population is expected to be

Accepted Answer

A)   2 billion.
B)   4.7 billion.
C)   6.1 billion.
D)   7.9 billion.
E)   9.8 billion.F) None of the above
G) B) and C)

Question 14

What actions does the Federal Trade Commission have the power to implement when dealing with deceptive or misleading advertising and unfair business practices?

Accepted Answer

Promotion and advertising are aspects of...

Question 15

According to the personal moral philosophy of ________, if the benefits of a behavior exceed the costs, that behavior is ethical.

Accepted Answer

A)   hedonism
B)   utilitarianism
C)   existentialism
D)   moral idealism
E)   socialismF) B) and D)
G) None of the above

Question 16

Because there are few sellers, price competition among firms is avoided in which form of competition?

Accepted Answer

A)   pure competition
B)   cross-market competition
C)   a monopoly
D)   monopolistic competition
E)   an oligopolyF) A) and D)
G) D) and E)

Question 17

The post-millennial generation that includes consumers born between 1995 and 2010 is known as

Accepted Answer

A)   Generation X.
B)   baby busters.
C)   the lost generation.
D)   the greatest generation.
E)   Generation Z.F) A) and E)
G) C) and D)

Question 18

The Federal Trade Commission investigated Google as potentially being ________, but found that despite its very large market share, it had not harmed competition.

Accepted Answer

A)   a pure competitor
B)   an oligopoly
C)   a monopolistic competitor
D)   a monopoly
E)   a megopolyF) C) and D)
G) B) and E)

Question 19

Explain the trends in the racial and ethnic composition of the United States. How can marketers use this information?

Accepted Answer

A notable trend is the changing racial a...

Question 20

The country expected to have the largest population in 2050 is

Accepted Answer

A)   the United States.
B)   India.
C)   China.
D)   Russia.
E)   Brazil.F) A) and B)
G) B) and C)

Exam 3: Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility

Explain the trends in the racial and ethnic composition of the United States. How can marketers use this information?

Correct Answer
verified
A notable trend is the changing racial a...
View Answer

Which of the following is a major reason for the violation of ethics codes?

Correct Answer
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Because there are few sellers, price competition among firms is avoided in which form of competition?

Correct Answer
verified

By 2050, the world's population is expected to be

Correct Answer
verified

Procter & Gamble supports disadvantaged youth and provides relief after disasters strike when its customers purchase selected company products. This is an example of

Correct Answer
verified

In marketing, the set of values, ideas, and attitudes that are learned and shared among members of a group is referred to as

Correct Answer
verified

Why did 3M phase out the production of a chemical used as an ingredient in its Scotchgard fabric protector?

Correct Answer
verified

What actions does the Federal Trade Commission have the power to implement when dealing with deceptive or misleading advertising and unfair business practices?

Correct Answer
verified
Promotion and advertising are aspects of...
View Answer

According to the personal moral philosophy of ________, if the benefits of a behavior exceed the costs, that behavior is ethical.

Correct Answer
verified

There are three concepts of social responsibility, each relating to particular constituencies. Societal responsibility can be characterized by

Correct Answer
verified

The Federal Trade Commission investigated Google as potentially being ________, but found that despite its very large market share, it had not harmed competition.

Correct Answer
verified

The ________ provides for registration of a company's trademark, such as the Nike swoosh.

Correct Answer
verified

Correct Answer
verified

Miela had an excellent year as a junior auditor in 2018, earning $97,000. She paid $37,000 for necessities such as mortgage, food, and clothing. Her state and federal income taxes totaled $24,000. What was her discretionary income?

Correct Answer
verified

The country expected to have the largest population in 2050 is

Correct Answer
verified

The giving and receiving of bribes, kickbacks, and graft are the most common forms of

Correct Answer
verified

The post-millennial generation that includes consumers born between 1995 and 2010 is known as

Correct Answer
verified

What is the difference between standard charitable contributions and cause marketing?

Correct Answer
verified
A firm's standard charitable contributio...
View Answer

According to Rommel Momen, Mirai Manager at Toyota, "The Toyota Way is made up of two pillars, ________ and continuous improvement."

Correct Answer
verified

Components of a consumer's income consist of

Correct Answer
verified

Exam 3: Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility

Explain the trends in the racial and ethnic composition of the United States. How can marketers use this information?

Correct AnswerverifiedA notable trend is the changing racial a...View AnswerShow Answer

Which of the following is a major reason for the violation of ethics codes?

Correct AnswerverifiedShow Answer

Because there are few sellers, price competition among firms is avoided in which form of competition?

Correct AnswerverifiedShow Answer

By 2050, the world's population is expected to be

Correct AnswerverifiedShow Answer

Procter & Gamble supports disadvantaged youth and provides relief after disasters strike when its customers purchase selected company products. This is an example of

Correct AnswerverifiedShow Answer

In marketing, the set of values, ideas, and attitudes that are learned and shared among members of a group is referred to as

Correct AnswerverifiedShow Answer

Why did 3M phase out the production of a chemical used as an ingredient in its Scotchgard fabric protector?

Correct AnswerverifiedShow Answer

What actions does the Federal Trade Commission have the power to implement when dealing with deceptive or misleading advertising and unfair business practices?

Correct AnswerverifiedPromotion and advertising are aspects of...View AnswerShow Answer

According to the personal moral philosophy of ________, if the benefits of a behavior exceed the costs, that behavior is ethical.

Correct AnswerverifiedShow Answer

There are three concepts of social responsibility, each relating to particular constituencies. Societal responsibility can be characterized by

Correct AnswerverifiedShow Answer

The Federal Trade Commission investigated Google as potentially being ________, but found that despite its very large market share, it had not harmed competition.

Correct AnswerverifiedShow Answer

The ________ provides for registration of a company's trademark, such as the Nike swoosh.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Miela had an excellent year as a junior auditor in 2018, earning $97,000. She paid $37,000 for necessities such as mortgage, food, and clothing. Her state and federal income taxes totaled $24,000. What was her discretionary income?

Correct AnswerverifiedShow Answer

The country expected to have the largest population in 2050 is

Correct AnswerverifiedShow Answer

The giving and receiving of bribes, kickbacks, and graft are the most common forms of

Correct AnswerverifiedShow Answer

The post-millennial generation that includes consumers born between 1995 and 2010 is known as

Correct AnswerverifiedShow Answer

What is the difference between standard charitable contributions and cause marketing?

Correct AnswerverifiedA firm's standard charitable contributio...View AnswerShow Answer

According to Rommel Momen, Mirai Manager at Toyota, "The Toyota Way is made up of two pillars, ________ and continuous improvement."

Correct AnswerverifiedShow Answer

Components of a consumer's income consist of

Correct AnswerverifiedShow Answer

Correct Answer
verified
A notable trend is the changing racial a...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
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Correct Answer
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Correct Answer
verified

Correct Answer
verified
Promotion and advertising are aspects of...
View Answer

Correct Answer
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Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
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Correct Answer
verified

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
verified
A firm's standard charitable contributio...
View Answer

Correct Answer
verified

Correct Answer
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