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The Small Business Administration's microloan program offers small businesses very small loans.

A) True
B) False

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An intrapreneur is the creative person who starts and manages a nonprofit organization.

A) True
B) False

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Small businesses can often provide more personalized customer service than bigger rivals.

A) True
B) False

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Mini-Case Pepe Pieman believes that pizza is a much more versatile meal than most people realize. As the national marketing manager for Pizza Pals, he has watched how consumers ate up barbecue pizza, Hawaiian pizza, Mexican pizza, and other new and unique combinations. His superiors, however, met his suggestions for other unusual pizzas with a negative response. Even some of his teammates laughed at his ideas. Pepe's confidence in his ability to understand the market has led him to focus on planning a business of his own. Pepe realizes that he will take a risk when he leaves his job with Pizza Pals and sets off on a new endeavor: Pepe's Pizzazzeria. Pepe is excited about the potential of profitably catering to the unmet desires of pizza consumers. -Pepe is confident that Pepe's Pizzazzeria will be a success, but only if he has enough money to do things right. Since Pepe has very little personal wealth, he knows he must find financial assistance. In order prepare for meetings with bankers and potential investors, Pepe should


A) hire a public relations firm to develop promotional materials.
B) develop a business plan.
C) read a book on entrepreneurship.
D) create a partnership contract.

E) A) and B)
F) B) and C)

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Prospective entrepreneurs turned down by private lenders have little hope of getting financial help from the Small Business Administration, since the SBA's standards are even tougher than those of private lenders.

A) True
B) False

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Small businesses lack the resources to compete directly with big businesses.

A) True
B) False

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Mike remembers his grandfather telling him, "If you can find something you like to do, and somebody is willing to pay you to do it, that's the secret to a great life." The way Mike saw it, this was his chance. For the past five years, he's been splitting his time between school and working at a local tree farm. The owner recently announced he was ready to retire. As Mike began creating a business plan, he contemplated what the business might be worth. How much will he need to buy this business? For starters, Mike


A) needs to find a government database that outlines what nursery businesses are worth, on average, across the country.
B) should speak with the current owner and determine the total value of assets (what the business owns) , its earning potential, and its unique advantage.
C) will want to determine the assessed value of the acreage that the business owns, and then bid competitively.
D) needs to understand that it's difficult to buy an existing business, rather than start your own. The key will be to meet with the company's accountant, and explain your interest. The accountant will have all the answers.

E) B) and C)
F) None of the above

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Management includes attention toward financing the business, hiring employees, marketing, and record keeping.

A) True
B) False

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One advantage enjoyed by small businesses in international markets is that overseas buyers like dealing with individuals rather than large corporate bureaucracies.

A) True
B) False

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A firm or individual providing financial capital to small businesses in exchange for an ownership stake in the company is called a


A) corporate raider.
B) takeover specialist.
C) financial capitalist.
D) venture capitalist.

E) A) and C)
F) All of the above

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________ are private individuals who invest their own money in potentially hot new companies before these firms become larger, publicly traded companies.


A) Leveraged buyout specialists
B) Angel investors
C) Venture investors
D) Corporate raider investors

E) A) and B)
F) A) and C)

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Eddie is an inventive engineering new graduate who just started working for a large company that makes medical products for both hospital and patient use. One of his primary responsibilities is to initiate and develop new products to complement the firm's current product line. Eddie's position is ________.


A) intrapreneurial
B) entrepreneurial
C) an outside consultant for other firms
D) micropreneurial

E) B) and C)
F) A) and D)

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Identifying poor management as the cause of a small business failure likely covers a variety of problems.

A) True
B) False

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One advantage enjoyed by home-based businesses is the relative ease in attracting new customers.

A) True
B) False

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As a result of recent downsizing at his firm, Dominic lost his job as an IT manager for a large telecommunications company. A true, self-confirmed computer nerd, Dominic knew that several of his past contacts often outsourced their computer problems. He decided it was a good time to test the waters and see if he could secure enough computer clients to be in business for himself. His success demonstrated that


A) starting your own business can quickly provide security and profits.
B) people always tend to hire people they know from past associations.
C) the service sector is not an area of significant growth.
D) successful big businesses often create profitable opportunities for small businesses.

E) None of the above
F) A) and B)

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Similar to how large businesses proceed, small businesses make marketing decisions ________.


A) after the product or service is developed.
B) before the business is funded.
C) at the same time that they hire employees, research for an accountant, and prepare the business plan.
D) before a product is developed or store is opened.

E) A) and B)
F) A) and C)

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Riley worked as a floral designer at a floral shop in town before opening her own shop. This approach to the business is okay, but her time would be put to better use starting her own business.

A) True
B) False

Correct Answer

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Apple's legendary smart team is an example of a company that succeeded by


A) encouraging each manager to focus on a well-defined area of the business and build his own specialized department.
B) bringing together a group of talented and experienced managers to conceive, develop, and market products.
C) emphasizing a low price and low-cost strategy right from the beginning.
D) assembling a group of employees whose inexperience was a plus, because they did not come with the baggage and institutional ideas of larger companies.

E) All of the above
F) None of the above

Correct Answer

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Mini-Case Pepe Pieman believes that pizza is a much more versatile meal than most people realize. As the national marketing manager for Pizza Pals, he has watched how consumers ate up barbecue pizza, Hawaiian pizza, Mexican pizza, and other new and unique combinations. His superiors, however, met his suggestions for other unusual pizzas with a negative response. Even some of his teammates laughed at his ideas. Pepe's confidence in his ability to understand the market has led him to focus on planning a business of his own. Pepe realizes that he will take a risk when he leaves his job with Pizza Pals and sets off on a new endeavor: Pepe's Pizzazzeria. Pepe is excited about the potential of profitably catering to the unmet desires of pizza consumers. -As a former classmate of Pepe's at the nearby university, you remind him what you both learned in your small business management class several years ago. What would you remind him?


A) Restaurants are easy to start up, but difficult to keep going.
B) Restaurants are probably the most difficult type of business to start up, due to the labor-intensive aspects of the business.
C) Experts believe that restaurants have a high profit potential, due the fact that there is not much direct competition.
D) Restaurants are easy to start up and have great profit potential.

E) A) and D)
F) B) and D)

Correct Answer

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As a small business owner, Jasmine can't afford to provide her employees with the high wages and benefits offered by big corporations. One way to keep her employees and create a high level of motivation would be to


A) constantly communicate with them that "at least they have a job."
B) adopt a policy of promoting workers who have been employed the longest.
C) empower her employees to develop their own ideas.
D) hire only family members, since they are more loyal.

E) A) and D)
F) None of the above

Correct Answer

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