Question 1

Electronic marketing channels refer to

Accepted Answer

A)  the employment of the Internet to make products and services available for consumption or use by consumers or industrial buyers.
B)  a firm's computer driven inventory management through an entirely mechanized warehousing system.
C)  intranet systems linking all aspects of production within a single firm.
D)  manufacturers that specialize in the creation and production of microprocessors used in industrial markets.
E)  the name given to all Internet addresses that end in ".com" to indicate the website is a commercial entity that distributes goods and services.F) All of the above
G) A) and B)

Question 2

American Hospital Supply helps its customers (hospitals) manage inventory and streamline order processing for hundreds of medical supplies.The source of American Hospital Supply's power is its

Accepted Answer

A)  economic influence.
B)  expertise.
C)  identification with a particular channel member.
D)  legitimate rights through contracts.
E)  governmental contracts.F) A) and E)
G) All of the above

Question 3

Cross-docking refers to

Accepted Answer

A)  the practice of organizing the cost-effective flow of raw materials,in-process inventory,finished goods,and related information from point of origin to point of consumption to satisfy customer requirements.
B)  the practice of storing finished goods in the same trucks from which they will be dispensed and sold to consumers.
C)  using large cargo containers that will be loaded to trucks and then to barges or ships that sail from port to port and then unloaded back to trucks for final transport and delivery.
D)  a practice that involves unloading products from suppliers,sorting products for individual stores,and quickly reloading products onto trucks for a particular store.
E)  the practice of transporting retail goods from a centralized warehouse to the loading docks of regionally located satellite warehouses.F) D) and E)
G) A) and B)

Question 4

In the automobile industry,the __________ manager is responsible for translating customer requirements into actual orders and arranging for delivery dates.

Accepted Answer

A)  marketing
B)  information technology
C)  intermodal
D)  supply chain
E)  financialF) A) and B)
G) B) and E)

Question 5

Customer convenience is an important consideration when choosing a marketing channel.A commonly held view among website developers is the "__________" where consumers will abandon their efforts to enter or navigate a website if download time exceeds this amount of time.

Accepted Answer

A)  five second rule
B)  six second rule
C)  seven second rule
D)  eight second rule
E)  ten second ruleF) D) and E)
G) B) and E)

Question 6

With respect to consumer product and service marketing channels,what are the key differences between a direct and an indirect channel?

Accepted Answer

A direct channel exists where a producer...

Question 7

When Dell Computer sells made-to-order PCs to customers online via its website,it is an example of which type of marketing channel?

Accepted Answer

A)  indirect channel
B)  strategic channel alliance
C)  consumer channel
D)  dual distributive channel
E)  direct channelF) A) and E)
G) A) and B)

Question 8

The process of reclaiming recyclable and reusable materials,returns,and reworks from the point-of-consumption or use for repair,remanufacturing,redistribution,or disposal is referred to as

Accepted Answer

A)  salvage marketing.
B)  materials transformation.
C)  reverse materials handling.
D)  reverse logistics.
E)  cause-related marketing.F) D) and E)
G) All of the above

Question 9

In a direct channel,all channel functions are performed by __________.

Accepted Answer

A)  retailers
B)  wholesalers
C)  producers
D)  brokers and agents
E)  middlemenF) All of the above
G) B) and E)

Question 10

A distributor refers to

Accepted Answer

A)  an imprecise term for intermediaries who perform a variety of distribution functions,including selling,maintaining inventories,extending credit,and so on.
B)  an intermediary who sells only to manufacturers.
C)  an intermediary who takes possession of a product,alters it in some way,and then sells it to the ultimate consumer.
D)  an intermediary who sells only to consumers.
E)  an intermediary who sells only to other intermediaries.F) A) and B)
G) D) and E)

Question 11

The objective of information and logistics management in a customer-driven supply chain is to minimize logistics costs while

Accepted Answer

A)  satisfying suppliers.
B)  maximizing profits.
C)  maximizing supply chain membership.
D)  delivering the appropriate level of customer service.
E)  maximizing supply chain inefficiency.F) C) and D)
G) None of the above

Question 12

Which statement regarding efficient supply chains is most accurate?

Accepted Answer

A)  Efficient supply chains often operate with relatively low inventory levels.
B)  Efficient supply chains use common platforms and common components across several products.
C)  Efficient supply chains rely on maintaining large geographically dispersed inventory warehouses.
D)  Efficient supply chains traditionally use expensive,but faster,modes of transportation.
E)  Efficient supply chains emphasize economies of scale by increasing the variety of system configurations offered.F) A) and B)
G) B) and E)

Question 13

An inventory-management system whereby the supplier determines the product amount and assortment a retailer needs and automatically delivers the appropriate items is referred to as __________.

Accepted Answer

A)  supplier-managed inventory
B)  supply chain inventory
C)  logistics-managed inventory
D)  just-in-time inventory management
E)  vendor-managed inventoryF) A) and B)
G) D) and E)

Question 14

International Products,a Burlington,New Jersey,firm that sells industrial cleansers and lubricants wanted to sell its product to factories,hospitals,and labs in China,but it did not have the necessary expertise.As a result,International Products hired Asia Marketing & Management to sell,stock,and deliver a full assortment of products to the Chinese market.Asia Marketing & Management is an example of a(n) __________.

Accepted Answer

A)  agent
B)  wholesaler
C)  global agent
D)  retailer
E)  industrial distributorF) B) and E)
G) C) and E)

Question 15

EXCEPT: A) communication. B) dependability. C) convenience. D) return products handling. E) time." class="answers-bank-image d-inline" rel="preload" > Figure 12-9
-Figure 12-9 above indicates that supply chain managers must balance total logistics cost factors against customer service factors.The four customer service factors ("W," "X," "Y," and "Z") include all of the following EXCEPT:

Accepted Answer

A)  communication.
B)  dependability.
C)  convenience.
D)  return products handling.
E)  time.F) A) and C)
G) A) and B)

Question 16

Any intermediary with legal authority to act on behalf of the manufacturer is referred to as a __________.

Accepted Answer

A)  dealer
B)  agent
C)  retailer
D)  wholesaler
E)  distributorF) A) and C)
G) A) and B)

Question 17

A firm becomes a channel captain because it is the channel member with the ability to influence the behavior of other members.Influence can take four forms,one of which is

Accepted Answer

A)  stakeholder position.
B)  familial ties to other channel members.
C)  longevity in the industry.
D)  identification with a particular channel member.
E)  geographic proximity to the manufacturing plant.F) A) and E)
G) All of the above

Question 18

Intermediaries perform facilitating function activities,which assist producers in making products and services more attractive to buyers.These activities include

Accepted Answer

A)  producing,assembling,and distributing.
B)  transportation and distribution.
C)  buying,selling,and risk taking.
D)  assorting,sorting,and storing.
E)  financing,grading,and marketing information and research.F) None of the above
G) C) and D)

Question 19

The arrangement in which small,independent retailers form an organization that operates a wholesale facility cooperatively is referred to as a(n) __________.

Accepted Answer

A)  service-sponsored retail system
B)  administered cooperative system
C)  manufacturer-sponsored cooperative
D)  retailer-sponsored cooperative
E)  wholesaler-sponsored voluntary chainF) A) and E)
G) None of the above

Question 20

Channel conflict refers to

Accepted Answer

A)  disagreements over the trade discounts allotted to each level of the distribution chain by the Federal Trade Commission.
B)  regulatory restrictions limiting the number of distributors that can sell a producer's products.
C)  when one channel member believes another channel member is engaged in behavior that prevents it from achieving its goals.
D)  when one distributor carries two competing brands.
E)  when the producer doesn't allow other channel members to have input regarding product specifications or benefits.F) B) and C)
G) A) and E)

Exam 12: Managing Marketing Channels and Supply Chains

The objective of information and logistics management in a customer-driven supply chain is to minimize logistics costs while

Correct Answer
verified

In a direct channel,all channel functions are performed by __________.

Correct Answer
verified

The arrangement in which small,independent retailers form an organization that operates a wholesale facility cooperatively is referred to as a(n) __________.

Correct Answer
verified

When Dell Computer sells made-to-order PCs to customers online via its website,it is an example of which type of marketing channel?

Correct Answer
verified

With respect to consumer product and service marketing channels,what are the key differences between a direct and an indirect channel?

Correct Answer
verified
A direct channel exists where a producer...
View Answer

The process of reclaiming recyclable and reusable materials,returns,and reworks from the point-of-consumption or use for repair,remanufacturing,redistribution,or disposal is referred to as

Correct Answer
verified

Any intermediary with legal authority to act on behalf of the manufacturer is referred to as a __________.

Correct Answer
verified

Which statement regarding efficient supply chains is most accurate?

Correct Answer
verified

Electronic marketing channels refer to

Correct Answer
verified

A firm becomes a channel captain because it is the channel member with the ability to influence the behavior of other members.Influence can take four forms,one of which is

Correct Answer
verified

Correct Answer
verified

Cross-docking refers to

Correct Answer
verified

A distributor refers to

Correct Answer
verified

Customer convenience is an important consideration when choosing a marketing channel.A commonly held view among website developers is the "__________" where consumers will abandon their efforts to enter or navigate a website if download time exceeds this amount of time.

Correct Answer
verified

Intermediaries perform facilitating function activities,which assist producers in making products and services more attractive to buyers.These activities include

Correct Answer
verified

An inventory-management system whereby the supplier determines the product amount and assortment a retailer needs and automatically delivers the appropriate items is referred to as __________.

Correct Answer
verified

American Hospital Supply helps its customers (hospitals) manage inventory and streamline order processing for hundreds of medical supplies.The source of American Hospital Supply's power is its

Correct Answer
verified

Figure 12-9 -Figure 12-9 above indicates that supply chain managers must balance total logistics cost factors against customer service factors.The four customer service factors ("W," "X," "Y," and "Z") include all of the following EXCEPT:

Correct Answer
verified

Channel conflict refers to

Correct Answer
verified

In the automobile industry,the __________ manager is responsible for translating customer requirements into actual orders and arranging for delivery dates.

Correct Answer
verified

Exam 12: Managing Marketing Channels and Supply Chains

The objective of information and logistics management in a customer-driven supply chain is to minimize logistics costs while

Correct AnswerverifiedShow Answer

In a direct channel,all channel functions are performed by __________.

Correct AnswerverifiedShow Answer

The arrangement in which small,independent retailers form an organization that operates a wholesale facility cooperatively is referred to as a(n) __________.

Correct AnswerverifiedShow Answer

When Dell Computer sells made-to-order PCs to customers online via its website,it is an example of which type of marketing channel?

Correct AnswerverifiedShow Answer

With respect to consumer product and service marketing channels,what are the key differences between a direct and an indirect channel?

Correct AnswerverifiedA direct channel exists where a producer...View AnswerShow Answer

The process of reclaiming recyclable and reusable materials,returns,and reworks from the point-of-consumption or use for repair,remanufacturing,redistribution,or disposal is referred to as

Correct AnswerverifiedShow Answer

Any intermediary with legal authority to act on behalf of the manufacturer is referred to as a __________.

Correct AnswerverifiedShow Answer

Which statement regarding efficient supply chains is most accurate?

Correct AnswerverifiedShow Answer

Electronic marketing channels refer to

Correct AnswerverifiedShow Answer

A firm becomes a channel captain because it is the channel member with the ability to influence the behavior of other members.Influence can take four forms,one of which is

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Cross-docking refers to

Correct AnswerverifiedShow Answer

A distributor refers to

Correct AnswerverifiedShow Answer

Customer convenience is an important consideration when choosing a marketing channel.A commonly held view among website developers is the "__________" where consumers will abandon their efforts to enter or navigate a website if download time exceeds this amount of time.

Correct AnswerverifiedShow Answer

Intermediaries perform facilitating function activities,which assist producers in making products and services more attractive to buyers.These activities include

Correct AnswerverifiedShow Answer

An inventory-management system whereby the supplier determines the product amount and assortment a retailer needs and automatically delivers the appropriate items is referred to as __________.

Correct AnswerverifiedShow Answer

American Hospital Supply helps its customers (hospitals) manage inventory and streamline order processing for hundreds of medical supplies.The source of American Hospital Supply's power is its

Correct AnswerverifiedShow Answer

Figure 12-9 -Figure 12-9 above indicates that supply chain managers must balance total logistics cost factors against customer service factors.The four customer service factors ("W," "X," "Y," and "Z") include all of the following EXCEPT:

Correct AnswerverifiedShow Answer

Channel conflict refers to

Correct AnswerverifiedShow Answer

In the automobile industry,the __________ manager is responsible for translating customer requirements into actual orders and arranging for delivery dates.

Correct AnswerverifiedShow Answer

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A direct channel exists where a producer...
View Answer

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