Question 1

Selling on consignment to retailers,which means they retain the title to the products displayed and bill retailers only for the merchandise sold,is characteristic of which limited-service wholesalers?

Accepted Answer

A)  truck jobbers
B)  transport vendors
C)  rack jobbers
D)  cash and carry wholesalers
E)  drop shippersF) B) and C)
G) B) and E)

Question 2

Consumers benefit in dealing with retail corporate chains because

Accepted Answer

A)  corporate chains have more experience than other forms of retailers.
B)  they can own stock in the same company where they shop since corporate chain stock must be publicly-traded.
C)  they can establish a credit history more easily than with other forms of retailers.
D)  there are multiple outlets with similar merchandise and consistent management policies.
E)  they have less stress in making decisions since merchandise is arranged and displayed by professional designers.F) A) and E)
G) All of the above

Question 3

Most stores today are near several others in one of four settings: the central business district,the regional shopping center,the power center,or the __________.

Accepted Answer

A)  suburban downtown
B)  strip mall
C)  exurb value center
D)  rural micromall
E)  urban megacenterF) None of the above
G) A) and B)

Question 4

-Which of the following stores shown in the UMD13: Sales per Square Foot Marketing Dashboard above has the highest sales per square foot?

Accepted Answer

A)  Target
B)  Neiman Marcus
C)  Best Buy
D)  Tiffany
E)  AppleF) B) and D)
G) A) and B)

Question 5

What is the retailing mix?

Accepted Answer

In developing retailing strategy,manager...

Question 6

Stores that carry a considerable assortment (depth) of a related line of items are referred to as

Accepted Answer

A)  limited-line stores.
B)  general merchandise stores.
C)  scrambled merchandise stores.
D)  hypermarkets.
E)  intertype outlets.F) B) and D)
G) None of the above

Question 7

Which of the following statements regarding direct selling is most accurate?

Accepted Answer

A)  Unlike other forms of nonstore retailing,direct selling takes place in the business market.
B)  Direct selling is found exclusively in the United States.
C)  Direct selling succeeds because it provides customers with convenience and personalized service.
D)  Direct sales have been declining rapidly in the United States since the 1980s.
E)  By definition,direct selling can only take place in a home.F) C) and E)
G) C) and D)

Question 8

Savings to the consumer at off-price retailers are reported as high as __________ off the prices of a traditional department store.

Accepted Answer

A)  50%
B)  60%
C)  70%
D)  80%
E)  90%F) B) and E)
G) A) and B)

Question 9

Franchising is a type of __________.

Accepted Answer

A)  administered system
B)  contractual system
C)  vertically integrated chain
D)  retail-sponsored cooperative
E)  corporate systemF) A) and B)
G) None of the above

Question 10

The use of displays,coupons,product samples,and other brand communications to influence shopping behavior in a store is referred to as

Accepted Answer

A)  functional qualities
B)  level of service
C)  shopper marketing
D)  lifestyle attributes
E)  psychographic elementsF) A) and E)
G) A) and C)

Question 11

Retailing's economic impact is represented by the __________.

Accepted Answer

A)  the price asked for any one item for sale
B)  the cost of goods sold
C)  the people employed in retailing
D)  the net return on capital
E)  the elimination of global boundariesF) A) and B)
G) D) and E)

Question 12

A retail outlet that focuses on one type of product at very competitive or discount prices and often dominates the market is referred to as a __________.

Accepted Answer

A)  general merchandise store
B)  specialty outlet
C)  hypermarket
D)  category killer
E)  department storeF) D) and E)
G) B) and D)

Question 13

Prices in vending machines tend to be higher because

Accepted Answer

A)  machines are placed in low demand/traffic areas.
B)  maintenance,operating,and leasing costs are high.
C)  only small unit volume items are sold.
D)  customary pricing requires certain coin and currency amounts regardless of the normal retailer markup.
E)  few people buy from vending machines.F) A) and C)
G) C) and D)

Question 14

What is the value of retailing for consumers and the economy?

Accepted Answer

Retailing is an important marketing acti...

Question 15

Usage of specialty catalogs,like those from firms like IKEA,Crate and Barrel,and L.L.Bean have been affected by all of the following factors EXCEPT:

Accepted Answer

A)  influence of larger retailers as their marketing activities have increased the number and variety of products consumers purchase through direct mail and catalogs.
B)  higher paper costs,increase in postage rates,and the possibility of the U.S.Postal Service reducing delivery to five days a week.
C)  growing interest in do-not-mail legislation.
D)  concern for "green" mailings and catalogs.
E)  growing influence of television home catalog shopping where consumers view the products they're interested in and then order those they want over the telephone.F) A) and B)
G) B) and E)

Question 16

There are two general types of franchises:

Accepted Answer

A)  product-format franchises and distribution franchises.
B)  business-format franchises and manufacturing franchises.
C)  venture franchises and general service franchises.
D)  manufacturing franchises and venture franchises.
E)  business-format franchises and product-distribution franchises.F) C) and D)
G) A) and E)

Question 17

Discounting generally takes place during which stage of the retail life cycle?

Accepted Answer

A)  early growth
B)  accelerated development
C)  decline
D)  maturity
E)  early growth and maturityF) A) and E)
G) C) and D)

Question 18

Which type of wholesaler offers a relatively narrow range of products but has an extensive assortment within the product lines carried?

Accepted Answer

A)  general merchandise wholesaler
B)  limited-service wholesaler
C)  cash and carry wholesaler
D)  specialty merchandise wholesaler
E)  drop shipperF) C) and E)
G) C) and D)

Question 19

Aeon,Carrefour,Tesco,and Metro Group are

Accepted Answer

A)  sizeable wholesalers that handle products for the world's largest retailers.
B)  new Internet start-ups that have the potential to impact the U.S.economy.
C)  large retailers outside of the United States.
D)  large distributors of business products.
E)  historic companies that developed consumer selling systems,though none of them exist today.F) A) and B)
G) A) and C)

Question 20

Large strip malls that often have two to five anchor stores,and often a supermarket which brings shoppers on a weekly basis,are referred to as

Accepted Answer

A)  suburban malls.
B)  warehouse malls.
C)  power centers.
D)  retail malls.
E)  cluster malls.F) A) and D)
G) A) and E)

Exam 13: Retailing and Wholesaling

Selling on consignment to retailers,which means they retain the title to the products displayed and bill retailers only for the merchandise sold,is characteristic of which limited-service wholesalers?

Correct AnswerverifiedShow Answer

Which of the following statements regarding direct selling is most accurate?

Correct AnswerverifiedShow Answer

Retailing's economic impact is represented by the __________.

Correct AnswerverifiedShow Answer

-Which of the following stores shown in the UMD13: Sales per Square Foot Marketing Dashboard above has the highest sales per square foot?

Correct AnswerverifiedShow Answer

Large strip malls that often have two to five anchor stores,and often a supermarket which brings shoppers on a weekly basis,are referred to as

Correct AnswerverifiedShow Answer

Consumers benefit in dealing with retail corporate chains because

Correct AnswerverifiedShow Answer

Aeon,Carrefour,Tesco,and Metro Group are

Correct AnswerverifiedShow Answer

Discounting generally takes place during which stage of the retail life cycle?

Correct AnswerverifiedShow Answer

Stores that carry a considerable assortment (depth) of a related line of items are referred to as

Correct AnswerverifiedShow Answer

What is the value of retailing for consumers and the economy?

Correct AnswerverifiedRetailing is an important marketing acti...View AnswerShow Answer

A retail outlet that focuses on one type of product at very competitive or discount prices and often dominates the market is referred to as a __________.

Correct AnswerverifiedShow Answer

There are two general types of franchises:

Correct AnswerverifiedShow Answer

Usage of specialty catalogs,like those from firms like IKEA,Crate and Barrel,and L.L.Bean have been affected by all of the following factors EXCEPT:

Correct AnswerverifiedShow Answer

Prices in vending machines tend to be higher because

Correct AnswerverifiedShow Answer

The use of displays,coupons,product samples,and other brand communications to influence shopping behavior in a store is referred to as

Correct AnswerverifiedShow Answer

What is the retailing mix?

Correct AnswerverifiedIn developing retailing strategy,manager...View AnswerShow Answer

Franchising is a type of __________.

Correct AnswerverifiedShow Answer

Most stores today are near several others in one of four settings: the central business district,the regional shopping center,the power center,or the __________.

Correct AnswerverifiedShow Answer

Savings to the consumer at off-price retailers are reported as high as __________ off the prices of a traditional department store.

Correct AnswerverifiedShow Answer

Which type of wholesaler offers a relatively narrow range of products but has an extensive assortment within the product lines carried?

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Retailing is an important marketing acti...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
In developing retailing strategy,manager...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified